Consumers love tech in the brick-and-mortar retail experience
A new Bouncepad survey reveals U.S. consumers love stores that offer technology and they want more tech options in the shopping experience.
The study results, as outlined in this infographic, cite that three out of four want more tech and say they are more likely to visit a retailer if wanted tech was available. More than three quarters (78 percent) want retailers to do a better job of using technology to boost the customer experience. The research also notes that nearly two out of three consumers prefer self-serve compared to waiting on a line or having to track down an associate for help or a purchase.
When it comes to technology options, shoppers want the tools to help them discover price, product and any potential discounts or promotions. The survey states that two out of three (66 percent of consumers) have used self-service tables and kiosks in the retail environment.
Topics: Consumer Behavior, Customer Experience, Customer Service, Display Technology, In-Store Media, Interactive / Touchscreen, Kiosks, Kiosks / Self-Service, Marketing, Merchandising, Mobile Retail, Multifunction Kiosks, Omnichannel / Multichannel, Retail - General, Self-Checkout, Shopper Marketing, Technology