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Marketing News & Media

Report: Voice assistant technology growth more than doubles

April 19, 2017

Homeowners are loving Internet of Things voice assistant technology as a new report reveals adoption of such tools more than doubled from 2015 to 106.

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Big IoT adoption on horizon, claims new report

April 19, 2017

Seven in 10 retailers will be investing in Internet of Things technologies as a way to improve customer experience, according to the newly released 2017 Retail…

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Lids Sports Group launches new mobile app focused on loyalty

April 19, 2017

The new Lids Access Pass app is the latest move by the omnichannel sports licensed retailer to drive greater customer loyalty, providing shopper rewards, deals…

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Kagan: Early adopters gain competitive advantage

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Jeff Kagan explains why timing your entry into new areas of retail payment technology is key. Early adopters get a competitive advantage yet they take the…

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Lowe's innovation leader talks mission, focus and strategy

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Lowe's customer experience innovations is moving at the speed of light, advancing robotics, apps, AR and VR technologies to make home improvement shopping…

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Clothing retailer goes with Aptos platform to drive seamless customer experience

April 13, 2017

Brooklyn-based J.McLaughlin, an American clothing and accessories retailer, is using the Aptos Singular Commerce cloud platform to foster a better omnichannel…

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It's the same old song and dance for mobile payments adoption

by Will Hernandez — Editor, NetWorld Media Group

Stop me if you;ve heard this one before: You're more likely to go back home to retrieve your smartphone than the wallet you left behind.

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BrightSign delivers digital signage to Cromwell Casino

April 12, 2017

BrightSign recently teamed up with Socialure to deploy more than 20 displays at Drai's Club, a Las Vegas night club owned by Cromwell Casino. BrightSign…

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ICX Summit: Neuroscience, millennials and measuring customer experience

The upcoming June ICX Summit boasts top leaders in customer experience speaking on a range of topics from CX strategy to measuring customer experience…

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Easter will be a hopping time in consumer spend

April 7, 2017

A new National Retail Federation report predicts American shoppers will spend more than ever to celebrate Easter this year.

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Identifying the millennial 'tribes'

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Media outlets often make the mistake of stereotyping millennials either as lazy, entitled, antiestablishment types who can’t stop taking selfies, or as clever…

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When will retailers wake up and smell the CLV?

Peter Fader, professor of marketing at the Wharton School of the University of Pennsylvania and co-founder of Zodiac, explains why a truly customer centric…

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Dunkin' Donuts delivers digital signage customer experience

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The donut quick service restaurant changed things up by replacing static signs with digital signage. The goal was simple: Boost the customer experience.

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Tulip Retail, True Fit team up on a personal shopping experience

April 3, 2017

Tulip Retail and True Fit are partnering to foster a more personal in-store shopping experience and working with fashion brand kate spade to pilot the store…

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A look at trends taking over retail in 2017

To keep up with shopper expectations, it's more important than ever for retailers to enhance and integrate the physical and digital. As we move further into…

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Target aims to serve the harried and the browsing shopper

March 31, 2017

Target is planning to revamp its store design to not only better serve those running in for a quick item but those who love to browse all its aisles.

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IoT proving valuable in driving customer experience, savings and operational efficiencies

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Retailers not using Internet of Things technology may soon want to investigate its potential given big opportunities to boost the customer experience and save…

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Report: Wal-Mart top retailer in apparel sales

March 30, 2017

Amazon isn't the leader of everything in retail apparently as Wal-Mart is the top apparel retailer and part of its success is likely tied to its acquisition…

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Mark-downs a big lure for the female shopper

March 29, 2017

Nearly half of U.S. female shoppers, 45 percent, will only step into a retail store if there's a sale of 41 percent or more being offered.

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How To: Improve digital product content to boost customer experience, sales

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Today's retailers are missing out on sales due to a poor digital product content strategy which not only results in a weak customer experience but puts a dent…

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