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Marketing News & Media

Google beats Dropbox as small retailers' top favorite technology

August 12, 2016

When it comes to technology tools small and medium retailers love Google. In fact the love grew so much this year it knocked Dropbox out of the top ranking of…

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Petsmart deploys unique musical experience for pets, owners

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Family pets spending time at a Petsmart PetsHotel, as well as their owners, are getting a much more lyrical experience as the retailer is piping in playlists…

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Frank Mayer and Associates debut streamlined display

August 10, 2016

Frank Mayer and Associates Inc. is partnering with Braven Bluetooth to create a display that complements Braven’s new line of outdoor speakers.

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Tips for meeting Generation Z customer expectations

by Molly Wike — Intern, Networld Media Group

Questions about the trickiest group of consumers answered: Unlock the secret to effectively reaching Generation Z.

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If you are not at the table, you’re on the menu

by Chris Petersen — Owner, IMS

Omnichannel is not an option … it's a question of survival.

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What retailers need to know, and expect, about virtual digital technology

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Virtual assistant technologies will gain big traction in the next six years, yet use of virtual digital assistants may be a bit slower within retail for a few…

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Retail beauty player Birchbox gets robust investment infusion

August 4, 2016

Investors are investing $15 million, in the form of a convertible note, in retail beauty startup Birchbox.

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Nordstrom Rack racks up new Canada locations

August 3, 2016

Nordstrom will open off-price retail Nordstrom Rack stores in Calgary and Vaughan, Ontario by spring 2018. The Seattle-based retailer has opened three of its…

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Zimmerman campaign targets consumers suffering from unique fear

August 3, 2016

Zimmerman Advertising has launched a retail campaign for hhgregg, targeting shoppers who struggle with “fear of better options," or FOBO.

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Klosebuy delivers online marketing platform for SMBs

July 25, 2016

The FenDak Group announced that its subsidiary KloseBuy Inc. is releasing a self-administered web and mobile marketing and loyalty platform for businesses come…

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Tips on merging in-store, online retail personalities

One of the biggest issues facing retailers is how to merge in-store personalities with online ones. We're not talking about the same colors and logos and…

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Pokémon Go spurring mall, retail traffic but sales not so much

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Pokémon Go is driving consumers to malls, retail shops and business districts as millions of gamers search for characters in the game.

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CX design firm will read your mind

by Christopher Hall — writer, self

There's a glint of missionary zeal in Jean-Pierre Lacroix's eyes when he talks about the future of store design coming into view on the horizon with an…

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Pizza Hut instant-chats customers

July 13, 2016

Pizza Hut, along with leading SaaS platform tech company, Conversable, said the chain has launched a new Pizza Hut social ordering platform or "chatbot" that…

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Back-to-school study finds parents looking harder for sales, savings

July 11, 2016

It may be nearing mid-summer, but parents are already preparing for the back-to-school/college season in a different way than years past. According to a study…

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Live webinar: How to leverage your company's brand value as promotional incentives

July 11, 2016

Gift cards have remained popular for many years, and recent research by Blackhawk Network reveals that 74 percent of shoppers hope to receive gift cards this…

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Talking With: H2O+ Beauty CEO Joy Chen on relaunching a legacy brand

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

It's been a busy year for the company founded as H2O+, a skincare brand started in 1989, as it’s done a complete relaunch as of this past May. With a new name…

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Amazon pushes voice ordering ahead with Alexa's help

July 8, 2016

Online purchasing via a desktop or smartphone is passe, according to Amazon, which is propelling voice-activated ordering via its Echo device and Alexa's help.

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Why offering more payment options should be a priority for retailers

When making such major life purchases as houses and cars, consumers usually have access to financing. But what happens when they seek flexible payment options…

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Creating a 'phygital experience': Experts offer insight, tips and strategy advice

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

When it comes to technology one steadfast trend is the arrival of new buzzwords and phrases and this year it seems the term ‘phygital’ is the big word when it…

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