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Marketing News & Media

A lesson on loyalty: Where Starbucks went wrong

Brands can learn a lot from the Starbucks reward program controversy — from using best methods in the program development stages, to structuring reward…

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Kelly Ripa collection hits home at Macy's

April 21, 2016

The morning talk show host debuts a limited home furnishings line.

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POS provider payworks launches customer engagement platform

April 20, 2016

Engage is a new platform that links payment transaction data to shoppers' profiles, which can help in the development of customer engagement solutions.

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Old Navy names a new president after seven-month search

April 18, 2016

Veteran Old Navy/Gap executive takes helm.

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Macy's CMO resigns post

April 18, 2016

Marketing executive worked for the retailer for three decades.

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Stat of the Week: Consumers flee online retailers if information is hard to find

April 15, 2016

If retailers don't make information easy to get the online shopper doesn't hang around long.

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Kohl’s marketing leader resigns from post

April 15, 2016

Will Setliff is leaving after two years in the role.

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Recon Instruments teams up with Frank Mayer and Associates on merchandising strategy

April 13, 2016

Recon’s smart eyewear finds a home in a smart innovative display program.

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Restaurant, retail customer experience leaders headline ICX Summit

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert…

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Toronto retail center aims to make the day for customers

April 8, 2016

A Toronto shopping center is kicking off a new marketing and customer engagement effort and it's all about 'making' the day for consumers.

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Idea boards at Wayfair getting lots of consumer love

April 8, 2016

Consumers are enjoying Wayfair.com's idea board functionality and it's helping the retailer's mobile app revenue stream.

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American consumers are big video, content streaming fans

April 6, 2016

Retailers aiming to engage consumers may want to consider the use of video and streaming content as 70 percent of consumers binge watch TV.

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5 dirty little secrets within Amazon's world domination strategy

by Chris Petersen — Owner, IMS

Planes, trains and ships are just the tip of the icebergs in disruption.

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Returning ecommerce consumers more cart active than new visitors

April 5, 2016

Research reveals dichotomy between new and returning retail customers.

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Kmart is all about the fun in retail customer engagement

Kmart shoppers will notice a few new things in the local store as the company is expanding its strategy to make shopping more fun than ever.

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Amazon expands Dash order options, list includes condoms and Slim Jims

April 4, 2016

Amazon shoppers now have a few more buttons to push to re-order favorite products, whether they're getting low on Slim Jim snacks, fearful of running out of…

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Brick and mortar remains prime experience aspect in building loyalty

April 1, 2016

The initial in-store retail experience is critical in developing customer loyalty.

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Report: Canadian retailers lagging on retail customer experience, meeting consumer needs

Retailers in Canada are not paying enough attention to consumer needs and expectations and need to re-energize their focus on customers.

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Study: Retailers need to retool in-store strategy, embrace the smartphone consumer

March 28, 2016

If they want to survive and succeed today's retailers must embrace the smartphone consumer, revamp the in-store strategy and become a true omnichannel retailer.

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Infographic: Are you using Instagram to attract millennials?

Of Instagram's 40 million monthly users, 90 percent are millennials.

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