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Marketing News & Media

Upcoming webinar: Eliminating islands of technology for a seamless customer experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Brendan Witcher, principal analyst for Forrester Research and Ryan W. Parker, general manager, Responsive Retail for Intel, offer insight and best practices…

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Lululemon stretches marketing focus beyond the yoga realm

June 6, 2017

While yoga enthusiasts remain a prime focus, Lululemon is stretching its marketing bandwidth to lure in other active consumers, such as those who surf.

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Consumers hungry for 3D printing, targeted notifications

June 6, 2017

A new Interactions survey on what shoppers want from retail technology reveals consumers are hungry for targeted notifications in the shopping experience and…

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CVS revamps to lure in health and trend-focused shoppers

June 2, 2017

CVS is revamping beauty and skin care areas in stores in a quest to grab the attention of the health-focused and trend-focused consumer and the strategy…

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Can any traditional retailer survive the "Battle of the Bots"?

by Chris Petersen — Owner, IMS

Chris H. Petersen says going up against Amazon is like taking a knife to a light saber battle. Why? Because the whole is greater than the sum of the parts.

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How AI plays into every step in the retail customer journey

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Artificial intelligence isn't just about having a chat bot. As a leading women's wear retailer is discovering, AI offers a way to solve a slew of retail…

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Google aims to track shoppers beyond online behavior

June 1, 2017

Google wants to know what consumers are buying offline so it can hone its digital advertising strategy.

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Multichannel is not enough: Creating a true omnichannel customer experience

It's critical businesses not assume today's online purchasing experience is the same as what consumers experienced years ago. As companies seek to bring the…

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Furniture retailer taps apps to boost customer experience, empower associates

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

City Furniture is reaping big rewards on three customized iOS apps developed by the retailer, IBM and Apple. The apps and IBM MobileFirst solution is spurring…

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How to craft a seamless omnichannel experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Experts offer tips, advice and insight to help retailers develop an engaging and rewarding customer experience between online and offline.

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Report: Proximity tech a common factor among top retailers

May 23, 2017

A new study reveals that 75 percent of the top U.S. retailers have at least one thing in common: they've deployed proximity technologies as part of their…

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Human interaction key to customer experience, reveals research

May 23, 2017

Trading human interaction for total automation may save money but it's not going to win a retailer any points with consumers.

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Consumers have high level of trust when it comes to brand, claims report

May 22, 2017

Brand matters, at least to shoppers and there's a high level of trust still in play, according to a new Blackhawk Network survey.

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Amazon prepping brick-and-mortar bookstore for D.C.

May 18, 2017

Amazon, which built its e-commerce empire on putting the physical bookseller nearly out of business, is now reportedly planning to launch another…

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Brick-and-mortar retail showroom boasts online mattresses only

May 18, 2017

Given the success of online mattress sales it's obvious not every consumer needs to physically test out a bed before making a purchase.

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Report: Amazon, Google are most loved brands

May 18, 2017

The two most loved brands in America are Amazon and Google.

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Target to test new restock strategy, next-day delivery in Minneapolis

May 16, 2017

In a quest to get orders into the hands of customers faster than ever, Target is prepping a new delivery and restocking approach that it hopes to pilot in…

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Amazon drops free ship minimum to $25

May 16, 2017

In the ever-increasing battle to gain greater customer share and sales, Amazon has now lowered its minimum purchase for free delivery to $25 for non-Prime…

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Euclid Analytics and AgilOne collaborate on integration

May 15, 2017

Euclid Analytics and AgilOne have partnered to bring retailers an integrated platform that combines shopping experience personalization, in-store profiles and…

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Chatbot success 101: Why a single customer view is a must

The need for retailers to have a single customer view to ensure a consistent positive experience, across all the channels via which they interact with…

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