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Marketing News & Media

Top 5 values of customer counting

Analyzing the flux between the number of shoppers and transactions provides possible explanations as to why people enter stores with an intent, or openness, to…

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Casper striving to flip mattress industry into new retail realm

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Casper Co-Founder and CEO Philip Krim is forging a new retail approach in the legacy business of selling mattresses, and he's isn't about to lie down and…

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Report: Consumers love to be mobile when shopping

June 1, 2016

Today's retail consumers love to mix technology and in-store visits, especially when it comes to big purchases and conduct product research online while in a…

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Personalized email content campaigns focus of new partnership

May 31, 2016

Bluecore and Olapic are partnering up to provide retailers with an authentic, real-time personalized email campaign option, featuring user-generated content…

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Forgoing clicks and betting on bricks: What's the story?

by Chris Petersen — Owner, IMS

NYC-based Story and the five ways it beats e-tailers.

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Digital marketing spend to jump big by 2020

May 27, 2016

A new Juniper Research study predicts spend on digital retail marketing will double by 2020, hitting $362 billion. Spend hit $174 billion last year, according…

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Omnichannel retailer aims to give beauty industry a complete makeover

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Birchbox is much more than an new beauty retailer. It's striving to define a new realm in customer experience and an innovative omnichannel strategy.

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Dunkin’ innovation chief: Hope is no strategy; retailers must differentiate or die

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

John Costello, Dunkin’ Brands president, global marketing and innovation, doesn’t mince words when it comes to the state of retail and what retailers must do…

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Target innovation chief: Mobile is king, stores a vital asset in customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Target intends to keep investing heavily in customer experience technology, but mobile playing a critical role.

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Kroger's ClickList fuels points for chain, but what's in the cards for customers?

by Bryan Pearson — President, LoyaltyOne

Kroger is extending its ClickList online ordering service to new markets, but that does not mean a national rollout is in store for consumers.

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Talking With: Citi's chief customer/digital experience officer on mapping the customer journey (Part 2)

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

In this second part of a two-part interview with Citi Chief Customer and Digital Officer Alice Milligan, Milligan discusses mapping out the customer journey…

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How Target's in-store clinics are reinventing retail wellness

by Bryan Pearson — President, LoyaltyOne

Target's new in-store wellness sections, called Connected Health, enable shoppers to track personal health information on handheld devices.

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Sears, American Apparel score big as least engaging brands

May 6, 2016

The top 10 least engaging brands includes some of the most prominent retail names, including American Apparel, Sears and Sports Authority, which filed for…

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Payments key business strategy, reveals survey

May 5, 2016

More than two thirds of retailers consider payments, and the payment process and experience, a critical aspect of the business strategy but just over half…

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Sears Canada reinvention brings leadership, IT overhaul

May 2, 2016

Sears Canada is revamping its leadership ranks, deploying new technology and driving a cultural change in the quest to drive sales, profits and consumer…

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Sales success begins and ends with engagement

Engagement can be difficult to measure, but there are ways to do it.

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Foxtel hires on new customer service, retail leader

April 28, 2016

Mark Buckman, former managing director at Telstra and Commonwealth Bank CMO, has been tapped as Foxtel's new leader for customer and retail strategy.

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Mother's Day shoppers are mostly moms, reveals new study

April 27, 2016

Retailers aiming to capitalize on the Mother's Day sales event should know one thing upfront: nearly half the gift shoppers will be moms themselves.

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Ecommerce retailers are favorite for Mother’s Day consumers

April 22, 2016

Retailers selling online will be happy to hears this survey result.

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A lesson on loyalty: Where Starbucks went wrong

Brands can learn a lot from the Starbucks reward program controversy — from using best methods in the program development stages, to structuring reward…

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