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Marketing News & Media

Easter will be a hopping time in consumer spend

April 7, 2017

A new National Retail Federation report predicts American shoppers will spend more than ever to celebrate Easter this year.

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Identifying the millennial 'tribes'

by Bradley Cooper — Editor, Connect Media

Media outlets often make the mistake of stereotyping millennials either as lazy, entitled, antiestablishment types who can’t stop taking selfies, or as clever…

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When will retailers wake up and smell the CLV?

Peter Fader, professor of marketing at the Wharton School of the University of Pennsylvania and co-founder of Zodiac, explains why a truly customer centric…

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Dunkin' Donuts delivers digital signage customer experience

by Bradley Cooper — Editor, Connect Media

The donut quick service restaurant changed things up by replacing static signs with digital signage. The goal was simple: Boost the customer experience.

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Tulip Retail, True Fit team up on a personal shopping experience

April 3, 2017

Tulip Retail and True Fit are partnering to foster a more personal in-store shopping experience and working with fashion brand kate spade to pilot the store…

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A look at trends taking over retail in 2017

To keep up with shopper expectations, it's more important than ever for retailers to enhance and integrate the physical and digital. As we move further into…

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Target aims to serve the harried and the browsing shopper

March 31, 2017

Target is planning to revamp its store design to not only better serve those running in for a quick item but those who love to browse all its aisles.

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IoT proving valuable in driving customer experience, savings and operational efficiencies

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Retailers not using Internet of Things technology may soon want to investigate its potential given big opportunities to boost the customer experience and save…

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Report: Wal-Mart top retailer in apparel sales

March 30, 2017

Amazon isn't the leader of everything in retail apparently as Wal-Mart is the top apparel retailer and part of its success is likely tied to its acquisition…

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Mark-downs a big lure for the female shopper

March 29, 2017

Nearly half of U.S. female shoppers, 45 percent, will only step into a retail store if there's a sale of 41 percent or more being offered.

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How To: Improve digital product content to boost customer experience, sales

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Today's retailers are missing out on sales due to a poor digital product content strategy which not only results in a weak customer experience but puts a dent…

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Baby Boomers love the retail discount

March 28, 2017

When it comes to shopping the Baby Boomer generation isn't interested in paying full price when it comes to cars, smartphones, electronics, appliances or…

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New York mall hires celebrity hunk to spur consumer interest

March 28, 2017

A Staten Island, New York mall has hired a TV and movie celebrity in the quest to drive consumer interest into the retail location.

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Tips for ensuring the branded mobile app delivers a successful customer experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

There's no challenge getting retail consumers on board with mobile devices and apps. But getting that same consumer to embrace and forge a relationship with a…

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Why retailers need to get as social as consumers

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Today's shoppers are social technology users, especially the female consumer segment. To be successful retailers should be just as social.

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Loyalty marketing in a Trumpian world

Brands associating and disassociating with a polarizing President are going to tap into at least some of that emotion. So as a brand leader, it’s imperative…

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Kagan: Fixing your app to improve customer experience

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Bottom line, smartphone technology and apps are an incredible way to reach customers in new and creative ways. Use technology in new ways to give the customer…

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ICX Association leader talks trends, innovations and goals ahead

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Retail Customer Experience talks with Christopher Hall, ICX Association director, on customer experience trends, association goals and what's on the agenda for…

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Engaging millennials: Value trumps message

Millennials aren't the only ones feeling overwhelmed by the barrage of advertisements. A 2016 HubSpot survey showed 91 percent of respondents feel today's ads…

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Sorry Jim Cramer, malls won't ever be ghost towns

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

During his flamboyant declarations about malls and their impending doom, Jim Cramer asks another financial analyst if he's been at a mall lately. The analyst…

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