A beautiful find: How 2 grocers stock relevance through sustainability

by Bryan Pearson — President, LoyaltyOne

The issue of sustainability in the supermarket aisle is no longer a question. It is the answer to retaining relevance among earth-conscious consumers.

Frozen food brand changes up name, store signage, design

March 18, 2016

Canada's M&M Meat Shops is now M&M Food Market as the frozen food brand is making big strides to reinvent its brand.

Fashion retailer settles FTC charge over fuzzy marketing, ad activity

March 18, 2016

Six months after issuing guidelines regarding proper native advertising a federal agency is settling its first case with a well-known retailer accused of an…

SXSW Spotlight: The conflict between digital democratization and luxury brands

by Jeannie Walters — Chief Customer Experience Investigator, 360Connext

What's the definition of luxury? That's one of the questions brands are facing as the evolving digital landscape shifts yet again.

Shocker: Some consumers prefer shopping to sex

March 16, 2016

A survey reveals 14 percent of American consumers would rather shop than have sex.

Olympic gold medalist is Hershey’s new brand ambassador

March 15, 2016

Olympic gold medalist gymnast Shannon Miller is serving as Hershey’s brand ambassador during the Rio 2016 Olympic games.

4 secrets of customer loyalty from successful retailers

Think about the large retailers who are struggling: Sears, JC Penney, Aeropostale and many others. But it's not the merchandise, locations or prices prompting…

Study: Retailers must mobilize the brand advocate

March 11, 2016

A retailer's best friend these days may just be the consumer who is loyal and willing to spread good things about the brand.

Talking With: Needle President Scott Pulsipher on mobilizing brand advocates

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

One of a brand's best marketing asset is the loyal fan. That's why it's critical to mobilize such advocates to drive revenue, build the consumer base and boost…

Starbucks loyalty change brews anger, filters out value of experience

by Bryan Pearson — President, LoyaltyOne

The shift in how members of My Starbucks Rewards earn stars may be a test of its customer loyalty, but with the program's expanding mobile payment and other…

Target's strategy is all about creating a hassle-free customer experience

From all indications 2016 is going to be a busy year for Target and the prime focus will be on the consumer.

5 questions CMOs must ask when "they don't show up"

by Chris Petersen — Owner, IMS

Marketers need to engage like they are throwing a party for friends.

Walmart customer satisfaction ranking takes a deeper dip

February 29, 2016

Walmart’s battling a bunch of challenges and can now add not satisfying customers to the list.

Whole Foods seeks partners with 'mojo' for new supermarket brand

February 25, 2016

The supermarket's impending '365' small supermarket brand aims to partner with a variety of retail to provide a rewarding shopping experience.

Talking With: Data Science Director Peter Chen on making analytics pay off

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Data and data analysis are critical to be competitive in retail and an expert offers up insight on what to do and what not to do.

Total Wine & More stakes new location in California

February 11, 2016

The nation’s biggest wine retailer is staking a claim in the Bay area, opening a huge retail outlet in Fremont, California.

Talking With: Cisco Retail CTO Shaun Kirby on digital disruption

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Retail Customer Experience talks with Cisco Retail CTO Shaun Kirby to get deeper insight on the digital disruption taking place in the retail segment and how…

Retailers must embrace the mobile consumer to boost sales, increase loyalty

February 10, 2016

Nearly half of all retail shopping activity involves some sort of mobile and it’s more than half when it is millennials doing the shopping.

Amazon opening bookstores isn't as newsworthy as many may think

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Amazon opening bookstores grabs lots of attention but it's really just another smart strategy. After all Amazon is a book seller already.

Study: Cheapest price may not always win over the consumer

February 9, 2016

Consumers care about price but they also care about the quality of a retailer.