Target goes with tradition for Thanksgiving

November 22, 2016

Despite the fact more than a few retailers are closing on Thanksgiving and many others are adjusting hours, Target is sticking with what it says works and…

Staples tapping app to push special Black Friday sales

November 21, 2016

Staples shoppers are getting a special peek into Black Friday deals via the retailer's app.

Appliance sales big part of JC Penney Black Friday event

November 18, 2016

Move over clothes and accessories. JC Penney is putting appliances up front and center for Black Friday and not one single toy.

Cyber weekend: A global opportunity for retailers

Cyber weekend – this year spanning Thursday, Nov. 24 to Monday, Nov. 28 – has clearly now become a global opportunity for online retailers.

Why 30 retailers are asking consumers to self-personalize the shopping experience this holiday

Personalization has long been touted as the Holy Grail for improved customer experience at retail.

Autumn comforts: Discovering your shoppers' comfort zone

Along with the falling leaves and cooler temperatures comes the desire for comfort. So, in this season of comfort, how can we ensure that the feeling…

Smaller discounts, fewer discounted products this holiday season

November 15, 2016

A new report predicts there will not be as many product discounts, or holiday promotional discounts, this holiday season and it's all part of a new retail…

7 critical questions traditional retailer metrics can't answer

by Chris Petersen — Owner, IMS

Traditional metrics of sales and share are not enough for omnichannel.

Wal-Mart, Target launching Black Friday deals way before Black Friday

November 11, 2016

Consumers won’t have to wait until Thanksgiving and the day after, Black Friday, to jump on retail holiday deals.

Mall of America prepping new retail concept for debut this month

November 10, 2016

The Mall of America will be home to a brand new, permanent retail concept, called Debut, come November 16. The concept, to be located in the new north end of…

1 of the greatest misses in omnichannel retailing

by Chris Petersen — Owner, IMS

If retailers want to engage, they need more than products, pics and price.

Furniture retailer boosts buyer engagement with data-driven communication

November 8, 2016

Industry West, a furniture retailer, is increasing commercial buyer engagement and driving greater website traffic via a new approach to marketing…

Spiking holiday sales means more socializing for retailers, reveals study

November 8, 2016

Retailers Sephora and Amazon are leaders when it comes to social media engagement and are examples retailers need to follow given the expected holiday sales…

Target revamps holiday marketing strategy with a Broadway touch

November 1, 2016

Target is going Broadway with this year's holiday strategy, pulling in new merchandise, decorating stores with new products and boosting savings.

4 tips for crafting a valuable SMS marketing campaign

When building the SMS marketing list remember the old saw, patience is a virtue. Focus on building good relationships with a wide network of clients and…

Google, Myer partnership taps beacons to measure customer behavior

October 27, 2016

Google is teaming up with Australia-based retailer Myer on a beacon trial to better understand the connection between the brick-and-mortar retail world and the…

Justin Timberlake is chief flavor officer for Bai Brands

October 27, 2016

Celebrity singer Justin Timberlake is now chief flavor officer for beverage newcomer Bai Brands and will help direct product development and marketing efforts.

Cognitive computing: IBM's 'secret weapon' in transforming experience

Retailers already know they must embrace cognitive computing to better engage with shoppers, differentiate their offerings and adopt a culture of innovation.

Grocery chain bfresh to rollout Electronic Shelf Labels

October 25, 2016

The small-format grocery chain, bfresh, has partnered with Pricer to deploy electronic shelf labels for its future stores. Pricer, a Swedish-based digital…

Why egift rewards during holiday season are a win-win

Retailers and consumers are leveraging egift rewards for holiday promotions and passing on checks.