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Marketing News & Media

Black Friday loved by younger consumers, not so much by the older shopper

November 25, 2015

Black Friday is more appealing to the younger consumer as they are the most interested in potential saving.

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Amazon most intimate brand, reveals new research

November 25, 2015

When it comes to brand intimacy Amazon is leading the pack.

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Live webinar: How millennials disrupt shopping and the new world of connected shopping

Retail Customer Experience is hosting a free one-hour webinar focusing on the shifting marketing, merchandising and brand strategies in the quest to attract…

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Live webinar targets location-based marketing for retail segment

November 24, 2015

As consumer usage continues to shift to mobile, location-based advertising is becoming one of the fastest growing strategies for retailers when it comes to…

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Lululemon takes a community, concierge approach to lure in shoppers

November 23, 2015

Lululemon Athletica is aiming to lure in shoppers, and keep them browsing longer in its retail space and taking a few new approaches to making that happen.

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Ex-Walgreens leader steps into new chief role at Kohl’s

November 23, 2015

Kohl’s has a new chief operating officer, having hired on former Walgreens e-commerce chief Sona Chawla.

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Walmart revamps Cyber Monday into Cyber Sunday

November 23, 2015

The world's biggest retailer jump starts the online shopping day of the year one day earlier and is offering quadruple the number of sales items.

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Walmart inventory cuts – 5 ways to make room for the best shoppers

by Bryan Pearson — President, LoyaltyOne

Walmart’s recent attempt to reduce shelf stock has vendors concerned, but the greater consideration should be applied to shoppers. Walmart may be doing so, as…

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4 questions retailers must answer to drive the ultimate customer experience

Retailers face an increasingly competitive marketplace, buffeted continually by the need to evolve and adopt the newest technologies introduced to the market.

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Seeking youth, Macy's flagship gets a $400M face-lift. But what of loyalty?

by Bryan Pearson — President, LoyaltyOne

Youth comes but once, but if you are a retailer, it comes continuously. As Macy's continues its three-year strategy to appeal to teen shoppers, a flagship…

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Email beats out social network tools in consumer communications

Retailers are more responsive and quicker to answer consumer inquiries via email and the varying degrees of communication response time reflects a big chasm…

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Consumers are rapidly blurring lines and changing channels

by Chris Petersen — Owner, IMS

Future success requires going boldly where no one has gone before.

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Macy's, Target opening late Thanksgiving Day

November 10, 2015

Retailers are taking various stances in regards to opening stores, online and offline, on Thanksgiving.

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Restaurants to honor veterans, active-duty military on Veterans Day

November 10, 2015

Restaurant chains across the United States will honor the nation's veterans and active-duty military personnel Wednesday (Veterans Day) with a variety of…

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Successful brand leaders share advice, tips and industry insight

by Travis Wagoner — Editor, Networld Media Group

Restaurant operators and successful business leaders offer up perspectives about what it takes to be a success and remain a successful venture.

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Building the brand culture: It’s all about empowering employees

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

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Going beyond the discount with new approaches to spur brand loyalty

by Travis Wagoner — Editor, Networld Media Group

Retailers seeking to reward shoppers can tap new loyalty program approaches to attract new customers, boost revenues and provide memorable experiences for…

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Email marketing remains a viable customer experience tool

by Travis Wagoner — Editor, Networld Media Group

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

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Amazon kicks off Black Friday weeks ahead of top shopping day

November 2, 2015

Amazon is setting its own Black Friday season, by kicking off holiday deals as November arrives.

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REI shuttering stores Black Friday, urges fans, workers to enjoy the outdoors

November 2, 2015

Outdoor retailer REI is closing its doors to shoppers and urging employees, as well as consumers, to enjoy the biggest shopping day of the year in the outdoors.

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