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Marketing News & Media

Study: Consumers want to be wanted

January 20, 2017

Retailers need to commit to earning a consumer's business as 79 percent of consumers will only buy from brands that provide they care about earning a shopper's…

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Staging an experiential marketing encore, the Bloomingdale's, Brooks Brothers way

by Bryan Pearson — President, LoyaltyOne

There's no business like show business, and retailers are vying to get in on the act. More merchants are turning to Broadway in their ongoing play for…

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2016 in review: Top retail customer experience stories

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The year 2016 was one of technology, big changes and big steps by retailers aiming to boost and hone the customer experience. Here's a look back at the big…

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Retailers striving to beat Amazon must perfect the customer experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

To avoid losing more market share to Amazon, competing e-commerce and brick-and-mortar retailers must perfect the customer experience from the moment a…

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Jewelry etailer reaping big rewards with price negotiation tool

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Consumers love a bargain and, as one online jewelry retailer is learning, consumers love to negotiate on price.

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Digital gift cards proving popular with shoppers this holiday season

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

A First Data study reveals e-gift card usage is on the climb, driven by those ages 18 to 34. The biggest card buyers are those ages 35 to 54. The main reason…

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Report: Consumer-centric marketing can boost customer satisfaction

December 14, 2016

A customer-first marketing strategy can go a long way toward boosting customer satisfaction.

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The changing face of merchandising and what retailers need to do to succeed

The changing face of retail merchandising requires retailers to go beyond tried and tested tactics.

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3 tips to engage retail customers as they wait

by Neil Rieger — Director, Creative Services, SIGNET

Waiting time in the retail world is almost inevitable. However, it's also an opportunity for businesses to engage and connect with their audience through tools…

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Watch out Twitter, Instagram is big love for marketers

December 8, 2016

Next year more marketers will be tapping Instagram over Twitter and marketers' love of Facebook will continue to climb in 2017.

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Social media ROI, loyalty and the customer experience

While marketers know in their gut that social media is important as customers are clearly there and sharing, they often lack the return on investment to prove…

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How entrepreneurial employees boost profit, customer service during holiday season

For national chains a drive toward community presents the opportunity for front-line employees and local store managers to drive sales and profits. However, to…

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5 rules for a retail town square: What Apple, Whole Foods Can Teach Us

by Bryan Pearson — President, LoyaltyOne

Here's a potential formula for retail of the future: One Apple squared equals a community experience minus the traditional sales space.

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Barnes & Noble debuts food, drinks to engage book lovers

November 30, 2016

Not only can you browse thousands of books at the Edina, Minnesota-based Barnes & Noble, you can now also grab a meal and a drink as part of the shopping…

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Macys, Stage, JC Penney tops in Black Friday discounts

November 29, 2016

A new report analyzing 8,000 deals across 35 top tier U.S. retailers reveals the best Black Friday deals will be courtesy of Macy’s, with Stage and JC Penney…

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MaxMedia celebrating its 20th anniversary and launching new retail campaign

November 28, 2016

As Max Media hits a huge business milestone, its 20th year in business, the digital retail experience agency is also launching a new campaign focused on…

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Report: More than a few retailers not sure what marketing channel is most successful

November 24, 2016

When it comes to identifying the most successful and viable marketing opportunities more than a third of retailers, 36 percent, can't make the determination.

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Mobile grabbing a big chunk when it comes to Internet usage

November 23, 2016

A new report predicts 75 percent of Internet use come next year will be on mobile devices, according to a Zenith report, which also states 60 percent of global…

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Black Friday: Gimmick, gone or more relevant than ever?

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Is Black Friday relevant, needed, necessary, or even a valuable marketing opportunity, or has it become a gimmick in the retailer's quest to grab consumers…

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Live webinar: How merchant-branded payment boosts brand, loyalty and customer satisfaction

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Mobile pay is an increasing want for consumers and now there’s a new opportunity for retailers wanting to provide more than just mobile device payment…

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