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Marketing News & Media

Study: Cheapest price may not always win over the consumer

February 9, 2016

Consumers care about price but they also care about the quality of a retailer.

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In order to survive and thrive don't breathe your own exhaust

by Chris Petersen — Owner, IMS

Biggest threat to today's retailers lies within the walls of the ivory tower.

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Talking With: Gladson CEO Sue Sentell on data management strategy

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

A big focus in 2016 will be leveraging data to improve and enhance customer experience. An expert offers up tips and insight on making it happen.

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Walmart aims to brand its future gas stations

February 5, 2016

Mega retailer will brand new gas station operations going forward in a quest for a consistent customer experience.

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January's top 5 stories: Tech, trends and strategies for 2016

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

It's time for a look back at the most-read articles at Retail Customer Experience in January just in case you didn't keep up and were focused on keeping those…

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6 things every woman wishes retailers knew about her shopping basket

by Bryan Pearson — President, LoyaltyOne

These six facts about a woman's shopping basket reveal what retailers including Nordstrom, Amazon and Tesco do to address them.

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BlackHawk Network snares NimbleCommerce to expand prepaid, gift card service portfolio

February 4, 2016

Prepaid and payment network payer Blackhawk Network is buying NimbleCommerce, which lets retailers manage repaid offer and gift card programs.

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Airlines bring back snacks, expand entertainment to boost customer experience

February 1, 2016

After a decade of pulling free snacks off flights airlines are bringing back goodies in a quest to boost the traveler's flying experience.

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New NEC tools aim to help retailers with data, demographics and analytics

January 26, 2016

NEC Corp. of America debuted a slew of new tools at the January NRF BIG Show and the hardware, software and services are focused on helping retailers with…

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'Evolved' retailers more likely to succeed compared to pure-play business strategy

January 26, 2016

Retailers going only online, or only in physical store locations, are likely not going to achieve sustainable, long-term operational success.

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U.S. Bank banking on new brand message to grow business

January 26, 2016

U.S. Bank is revamping its brand to drive home its message that it offers the "power of possible."

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Hilton's Tru hotel chain aims to grab hipster, digital native travelers

January 25, 2016

Hilton's 13th brand will likely become it's biggest, claims CEO Christopher Nassetta.

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9 things to know about retail loyalty programs

by Bryan Pearson — President, LoyaltyOne

From the tangible value of data assets to stealth pricing, loyalty programs can offer retailers many advantages that are little understood. Here are nine…

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Yahoo offers researchers treasure trove of user data

January 18, 2016

Yahoo is sharing news-reading habits of its 20 million users and the data will likely improve recommendation technology down the road.

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Florida retail mall experience offers up a unique artistic collaboration

January 15, 2016

When is a luxury retail mall environment also an artistic gallery setting? When a collaborative effort makes it happen.

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Lululemon eschews traditional holiday discounts and gets big reward

January 15, 2016

Lululemon didn’t mark down much during this past holiday sales season and the strategy paid off.

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Amazon drops Prime price, offers LTO free program access

January 15, 2016

Amazon is celebrating its Golden Globe wins and wants to share the good feeling with the world.

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How retailers are avoiding “Uberization”

In today's increasingly interconnected world, disruptive business models like those of AirBnB and Uber are thriving.

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First rule in empathetic marketing: Know thy customer

One way brands are effectively engaging with customers is through empathy. A buzzword in the marketing world, empathy is the act of putting yourself in your…

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Chick-fil-A beats out Amazon, Netflix as top social media brand

January 12, 2016

The company also bested Netflix, Walmart, Target, Costco, JetBlue and Coca-Cola in social engagement.

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