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Marketing News & Media

Grocery chain bfresh to rollout Electronic Shelf Labels

October 25, 2016

The small-format grocery chain, bfresh, has partnered with Pricer to deploy electronic shelf labels for its future stores. Pricer, a Swedish-based digital…

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Why egift rewards during holiday season are a win-win

Retailers and consumers are leveraging egift rewards for holiday promotions and passing on checks.

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How to keep your loyalty program from failing over the holidays

Whether you have a loyalty program or are working on creating one for the holiday rush, don't get caught making some common mistakes that end up doing more…

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Not every retailer is closing on turkey day

October 20, 2016

Mall operator, General Growth Properties, isn't jumping on the bandwagon to close on Thanksgiving, and its CEO will be working the holiday at a New Jersey mall…

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Sears aims to grab the price-conscious holiday shopper

October 19, 2016

As the holiday sales season nears, Sears is making a move to draw bargain-hunting customers with a new guarantee initiative.

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Examining the design-it-yourself revolution

Enabling self-expression leads to a deeper and more intimate connection with brands, which is the basis for emotional branding.

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Female shoppers more lucrative than males, reveals new study

October 18, 2016

Marketers hoping to snag greater consumer attention need to focus on the female shopper, as women are most likely to buy via mobile devices and are less…

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Cisco talks virtual reality and customer experience in retail

Cisco's Shaun Kirby, CTO, Rapid Prototyping, talks augmented reality and virtual reality and the tremendous consumer uptake.

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3 tips to avoid being ‘spooked’ by holiday shopping

How can retailers ensure continued success well into (and beyond) the holiday shopping season? The answer: Mobile.

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Mall of America celebrates Thanksgiving by closing for the day

October 7, 2016

The biggest U.S. mall is closing on Thanksgiving for the first time ever, though the 500-plus retail stores housed inside have the option to remain open on the…

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TCreative opens central Florida office for client services

October 4, 2016

As part of its business expansion strategy TCreative has opened a central Florida location to help serve its customer base. The advertising agency, which works…

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Mobile Marketing Association expands in Europe

October 3, 2016

The Mobile Marketing Association is launching a new chapter in Germany, which represents the fifth biggest global mobile ad spend market and second largest in…

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Report: Brands not doing well at understanding the customer

September 29, 2016

Despite big gains in technology across IT, marketing and customer relationship teams, some of the biggest brands are not doing a good job of understanding the…

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Estimote debuts Mirror for personalized video content

September 27, 2016

Estimote's Mirror allows any video screen to serve tailored content to viewers, based on their proximity and preferences. The vendor's beacon technology…

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4 ways mobile can boost the bottom line

James Robins, CMO at Canvas, offers up four ways mobile technology can help retailers improve the bottom line, and make for happier customers and a happier…

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[Webinar] How to create the seamless cross-channel connection

by Retail Customer Experience

Today's shoppers browse online while checking out shelves and racks in brick-and-mortar retailers, so building loyalty and brand advocacy is challenging.

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5 steps toward campaign hyper-personalization

In today's data-driven economy, standard campaign personalization alone isn't enough. Customers expect marketers to use their data competently; the ability to…

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IAI debuts Scraawl 2.0 with expanded features

September 21, 2016

The latest Scraawl social network analytics tool used for brand monitoring and reputation management now boasts a few new features.

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Consumers expect to get holiday shopping done before turkey day

September 19, 2016

Early discounts are one reason one third of consumers expect to finish holiday shopping before November, and many of those shoppers will hit Amazon for…

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How artificial intelligence is transforming retail personalization

Retail personalization is certainly not a new concept, but there are many new advances in personalization helping retailers create deeper relationships with…

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