October 25, 2016
The small-format grocery chain, bfresh, has partnered with Pricer to deploy electronic shelf labels for its future stores. Pricer, a Swedish-based digital…
read nowRetailers and consumers are leveraging egift rewards for holiday promotions and passing on checks.
read nowWhether you have a loyalty program or are working on creating one for the holiday rush, don't get caught making some common mistakes that end up doing more…
read nowOctober 20, 2016
Mall operator, General Growth Properties, isn't jumping on the bandwagon to close on Thanksgiving, and its CEO will be working the holiday at a New Jersey mall…
read nowOctober 19, 2016
As the holiday sales season nears, Sears is making a move to draw bargain-hunting customers with a new guarantee initiative.
read nowEnabling self-expression leads to a deeper and more intimate connection with brands, which is the basis for emotional branding.
read nowOctober 18, 2016
Marketers hoping to snag greater consumer attention need to focus on the female shopper, as women are most likely to buy via mobile devices and are less…
read nowCisco's Shaun Kirby, CTO, Rapid Prototyping, talks augmented reality and virtual reality and the tremendous consumer uptake.
read nowHow can retailers ensure continued success well into (and beyond) the holiday shopping season? The answer: Mobile.
read nowOctober 7, 2016
The biggest U.S. mall is closing on Thanksgiving for the first time ever, though the 500-plus retail stores housed inside have the option to remain open on the…
read nowOctober 4, 2016
As part of its business expansion strategy TCreative has opened a central Florida location to help serve its customer base. The advertising agency, which works…
read nowOctober 3, 2016
The Mobile Marketing Association is launching a new chapter in Germany, which represents the fifth biggest global mobile ad spend market and second largest in…
read nowSeptember 29, 2016
Despite big gains in technology across IT, marketing and customer relationship teams, some of the biggest brands are not doing a good job of understanding the…
read nowSeptember 27, 2016
Estimote's Mirror allows any video screen to serve tailored content to viewers, based on their proximity and preferences. The vendor's beacon technology…
read nowJames Robins, CMO at Canvas, offers up four ways mobile technology can help retailers improve the bottom line, and make for happier customers and a happier…
read nowToday's shoppers browse online while checking out shelves and racks in brick-and-mortar retailers, so building loyalty and brand advocacy is challenging.
read nowIn today's data-driven economy, standard campaign personalization alone isn't enough. Customers expect marketers to use their data competently; the ability to…
read nowSeptember 21, 2016
The latest Scraawl social network analytics tool used for brand monitoring and reputation management now boasts a few new features.
read nowSeptember 19, 2016
Early discounts are one reason one third of consumers expect to finish holiday shopping before November, and many of those shoppers will hit Amazon for…
read nowRetail personalization is certainly not a new concept, but there are many new advances in personalization helping retailers create deeper relationships with…
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