Sitecore introduces .NET-based experience commerce platform

August 5, 2014

Sitecore has announced an early access program for Sitecore Commerce, which it says is the first enterprise-grade .NET customer experience management solution…

Maslow's hierarchy of needs and the psychology of loyalty programs

by Bryan Pearson — President, LoyaltyOne

Psychology 101 meets loyalty marketing.

Simon adding beacons to create 200 'smart malls'

August 4, 2014

The expansion of the program across a broader number of Simon's malls, Premium Outlet and Mills centers is expected to be completed by spring of 2015.

Why brand longevity means avoiding shortcuts

by Andrew Sharpe — Retail Strategist, BRANDSPANK

What happens, in a good story, when we skip certain parts or make changes to it? Quite simply, the essence of the story changes.

Dollar General completes DG Digital Coupon rollout

July 31, 2014

Dollar General has announced the successful rollout of its new DG Digital Coupon program to its more than 11,300 stores across the 40 states the retailer…

Brick and mortar retail sees 59 percent revenue growth in Q2

July 30, 2014

MarketLive has announced the results of its Performance Index report for Q2 of 2014. The index report signaled a strong retail economy with across-the-board…

Mobile ad engagement doubles

July 30, 2014

Nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013.

Seven lessons in upselling, learned from a trip to the mechanic

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Customers typically don't question your motivations when you bundle offerings. They do when you try to upsell.

Most parents say back-to-school spending will increase this year

July 29, 2014

A majority of parents plan to spend more on their children's back-to-school shopping this year, driven by rising costs or necessity rather than greater…

Lord & Taylor deploying beacons in North American stores

July 28, 2014

HBC Department Store Group today announced it is deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers…

Survey says in-store is the preferred method for back-to-school shopping

July 24, 2014

Omnichannel is very important as 73 percent of consumers will research online, but buy in-store.

Target app uses image recognition to speed mobile purchases

July 23, 2014

Earlier this week, Target unveiled its new iOS app "In a Snap," which lets users scan images of products in an advertisement and either purchase them or save…

Search marketing tops online retail customer acquisition tactics

July 23, 2014

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search…

Canadian shopping site SHOP.CA launches mobile app

July 22, 2014

SHOP.CA, a site offering daily sales events for Canadian shoppers, has announced its first mobile app for iPhone and Android devices. According to the company…

Electronics, school supplies drive increased back-to-school, college spending

July 18, 2014

Millennials will spend $913 million of their own money on school items this year.

Vibes introduces personalized push messaging for brands

July 17, 2014

Mobile marketing firm Vibes has announced the release of personalized Push Messaging, integrated with Catapult, its mobile relationship management platform for…

Columbia Business School releases study on mobile ad effectiveness

July 16, 2014

Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile…

First Data introduces Perka mobile loyalty solution for SMB merchants

July 16, 2014

First Data Corporation has announced the commercial integration of its Perka Mobile Loyalty Solution. Its apps are now available through First Data…

How to use neuroscience to create great customer experiences

When is one piece of candy better than two? And what does that teach us about how customers react to retail?

Slyde app combines loyalty, deals and touchless payments

July 15, 2014

SK Planet Inc., the U.S.-based mobile commerce subsidiary affiliated with wireless giant SK Telecom, has announced its beta launch of a touchless…