Pursway announces patented purchase influence tech

March 4, 2014

Big data analytics firm Pursway has announced the availability of its purchase influence targeting tools, MyPIVO (Purchase Influence Value Order), fastPIVO and…

As Millennials get nostalgic, so do brands

by Jeff Fromm — Executive Vice President, Barkley

Ranging from roughly 18 to 30 years old, Millennials are generally optimistic about their futures, but they're also approaching the age where they start to…

Survey highlights winning, losing holiday pricing strategies

March 3, 2014

Retail consultancy 360pi has announced its findings on the 2013 holiday shopping season following its "Retail's 2013 Holiday Winners & Losers" webinar.

CashStar launches new version of digital gifting platform

March 3, 2014

Digital gifting company CashStar has announced the release of CashStar 5. Delivered as an SaaS solution, the company said its platform delivers ROI for…

Six ways retailers can increase their conversion rates

by Bob Phibbs — CEO, The Retail Doctor

While many retailers ask how to attract more customers, the better question is how to increase your retail conversion rate.

Pricing and human behavior modification

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A recent study cited in The Australian suggests that charging fees for road usage would not only improve traffic flow, it would improve labor productivity.

Neiman Marcus launches iOS app

February 27, 2014

Neiman Marcus today announced its new shopping app for the iPhone. According to the company, features of the app include:

CONNECT 2014 Mobile Innovation Summit announced for retail and restaurant industries

February 26, 2014

With a slogan of "Think Mobile First," Networld Media Group properties MobilePaymentsToday.com and RetailCustomerExperience.com will join forces to convene the…

Half of consumers now read emails only on mobile devices, conversion rates are twice that of desktop

February 26, 2014

For the first time ever, the proportion of consumers interacting with email on smartphones or tablets alone hit 50 percent in the fourth quarter of 2013…

Flipp app brings retail flyers to Android users

February 26, 2014

Technology firm Wishabi has announced the launch of its Flipp app on Android. Flipp is a free app that aggregates retail flyers from stores such as Target…

Choosing the right special effects for your brand's story

by Andrew Sharpe — Retail Strategist, BRANDSPANK

Last month I was in New York City for the National Retail Federation's (NRF) annual "Retail's BIG Show" conference. For those who have never attended this…

Coupon trends of 2013: Like a box of chocolates

Diverse approaches to coupon marketing led to better distribution and higher average values.

Dónde launches mobile store locator as a free service

February 25, 2014

Dónde, Inc., a location-as-a-service platform, has announced today the launch of its store locator and analytics dashboard as a free service. According to the…

Five unique ways containers can add 'pop' to retail sales

Selling goods is just one way to leverage the power of a pop-up location.

Sonata launches hyper-local mobile ad platform in NYC

February 21, 2014

Sonata, a mobile advertising solution focused on driving foot traffic to traditional brick-and-mortar businesses, has announced the launch of its first U.S.

Clash of the titans: Alibaba vs. Amazon

by Chris Petersen — Owner, IMS

There are some predictions that 50 percent of major U.S. retailers will be gone by 2020. While it is too early to predict the demise of bricks and mortar, it's…

SLI Systems launches product recommendation engine

February 19, 2014

SLI Systems has announced the launch of its Learning Recommendations product, an add-on to its Learning Search site search solution, to give e-commerce…

Austin pharmacy testing iBeacon marketing

February 19, 2014

Shelfbucks Inc., provider of an iBeacon-based promotion platform for retail stores, announced it has finalized the roll out of its solution in Austin's…

Opt-out registry takes aim at location-based marketers

February 19, 2014

The Future of Privacy Forum, a Washington-based think tank seeking to advance responsible data use and consumer privacy, and The Wireless Registry Inc., a…

National Gift Card launches eCard API

February 19, 2014

National Gift Card Corp. announced today that it has launched its first proprietary application programming interface to provide customers with electronic gift…