Marketing News & Media
Millennials lead growth in spending on green products
July 15, 2014
While green products and services continue to be top-of-mind for Americans, Millennials are emerging as some of the most committed purchasers of sustainable…
read nowSears Shop Your Way program expands to include other brands
July 10, 2014
Shop Your Way, a free membership program and social shopping community with tens of millions of members, has announced a major expansion of its rewards program…
read nowWoot founder launches new daily deal site Meh
July 9, 2014
In 2004, Matt Rutledge and his colleagues launched the pioneering retail site Woot.com, the first "daily deal" site — only one product was available every day…
read nowBack-to-school shopping: Parents asked to buy 29 percent more than last year
July 9, 2014
Approximately 52 million parents are heading to the stores this back-to-school season and retailers and marketers are trying earlier than ever to earn their…
read nowAmazon merchants get a new loyalty option
July 9, 2014
Software firm Clutch has announced a new loyalty solution for Amazon Webstore merchants. Through the solution, Amazon Webstore merchants can use the Clutch…
read nowSurvey says only one-third of retailers using loyalty programs to promote back-to-school spending
July 9, 2014
Back-to-school shopping is the second largest retail event of the year, second only to holiday shopping. However, businesses are failing to use loyalty…
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How to communicate price increases to your customers
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Your customers need to be gently reminded of the value they are receiving from you.
read nowOverstock.com offering free Club O memberships to first responders
July 2, 2014
Overstock.com, Inc. announced that it now offers free Club O loyalty program memberships to active police officers, full-time firefighters, paramedics and…
read nowSwirl, Motorola partner on beacon marketing solution
July 1, 2014
Swirl Networks, Inc., a provider of an enterprise-class beacon marketing platform, announced that it has entered into a strategic relationship with Motorola…
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Amazon's Fire Phone: Will it succeed?
by James Bickers — Editor, Networld Alliance
The sprawling online retailer has finally unveiled its smartphone. But is the company too late to a game that is well underway?
read nowSocial media 'gender scorecard': Men tweet, women pin, everyone uses Facebook
June 30, 2014
According to new research from ACCENT Marketing, the key to a successful customer engagement strategy on social media is to understand how Facebook, Twitter…
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L'Oreal app holds a mirror to consumer insights
by Bryan Pearson — President, LoyaltyOne
The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital…
read nowOld Navy vending machines dispense free flip flops
June 26, 2014
In the run-up to its annual $1 summer flip-flop sale on June 28, Old Navy has been dispensing free flips from vending machines in locations around New York and…
read nowConsumers are willing to spend more with companies that are socially responsible
June 25, 2014
Global retail analysis shows increased sales for brands with sustainability claims on packaging, or active marketing of corporate social responsibility efforts.
read nowRetailMeNot launches iPad app
June 24, 2014
Digital coupon platform RetailMeNot has announced the launch of a tablet app for iPad. The free RetailMeNot Coupons app for iPad is now available in the iTunes…
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Big wins with Little Data, in four steps
by Bryan Pearson — President, LoyaltyOne
In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.
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Big data, value pricing and fairness
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Value pricing has long recognized that products and services have different utilities and, consequently, different values for customers.
read nowWho are the new consumer majority? Seniors
June 19, 2014
Research and marketing agency Zillner has published the first paper in its four-part series, "All the Wiser: Senior Consumer Insights and Outlook." According…
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Retailers using mobile payment platform LevelUp get iBeacon support
by Will Hernandez — Editor, NetWorld Media Group
The Boston-based company says customers increased spend after merchants integrated iBeacon.
read nowClear Demand, 360pi partner on real-time pricing intelligence
June 19, 2014
Omnichannel retail pricing firm Clear Demand has announced a partnership with 360pi, a provider of competitive price intelligence. Under this joint initiative…
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