Meijer giving shoppers free Wi-Fi

January 22, 2014

Digital coupon use is at an all-time high at Meijer, with more than 2 million Meijer shoppers now subscribed to its free mPerks program — and now the retailer…

Cobalt, Edmunds announce partnership to study online car-shopping behaviors

January 22, 2014

Cobalt, a business unit of ADP Dealer Services Inc., and Edmunds.com, an online car shopping destination, today announced a strategic partnership to bring…

Source Metrics says it can track in-store conversions from Facebook ads

January 22, 2014

Social media marketing analytics firm Source Metrics has announced the launch of its Facebook In-store Ad Tracker, which it says provides retailers with access…

Misallocated ad dollars cost brands 28 percent in lost sales

January 21, 2014

Major brands may be losing out on more than 25 percent in additional marketing-driven sales by not optimizing their media budgets and misallocating their…

ChaChing! Using value pricing to grow sales and profits, part 3

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In part 1 of this series, we dismissed the argument that value is vague by demonstrating that there are only three things that any buyer buys — image…

Viewpoints announces new review service for online retailers

January 20, 2014

Viewpoints, a consumer reviews platform, has announced the launch of Viewpoints Pulse, a new service that it says provides product manufacturers and service…

Super Bowl to drive most TV purchases in 2014

January 20, 2014

Online deal site FatWallet.com has announced results from its 2014 TV Buyer Survey. Of those surveyed online, 30 percent said they will purchase a new TV this…

New Year's resolution: Stop negative reviews from ruining your customer experience

Here are three ways brands can get a handle on negative comments and address them productively.

RetailMeNot publishes shopper trend report for 2014

January 16, 2014

RetailMeNot, a U.S.-based digital coupon destination, has released a retail forecast examining consumer behaviors on personal wealth, savings, and confidence…

Sears, Kmart using mobile marketing platform from Pikato

January 16, 2014

Pikato today launched its retail mobile marketing solution that it says personalizes the customer shopping experience to significantly increase consumer…

Babies R Us partners with parenting blog TheBump.com

January 16, 2014

Babies R Us, a dedicated juvenile products retailer, announced today that it has entered into a strategic partnership with TheBump.com, a pregnancy and…

American Eagle Outfitters testing iBeacons

January 16, 2014

American Eagle Outfitters and app developer Shopkick have announced plans to launch shopBeacon in 100 top-performing American Eagle Outfitters and Aerie stores…

ChaChing! Using value pricing to grow sales and profits, part 2

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In Part 1 of this series, we addressed the concern that value is vague. We did so by recognizing that even though each of us defines value a little…

Report says consumers interact more with retail Facebook pages than retail websites

January 15, 2014

Consumers engage with retailers on Facebook more than they do on the retailer websites. Nine in 10 consumers say that how much they spend is influenced by…

Shoppers purchase less than 1 percent of available products at their grocer

January 14, 2014

According to a new study published by coupon marketing firm Catalina, shoppers are highly selective when it comes to making CPG purchases, buying on average…

Facebook exec names 3 trends driving retail personalization

Online shopping is increasingly being driven by an "I'll know it when I see it" phenomenon.

Cha-ching! Using value pricing to grow sales and profits, part 1

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

It's no secret that the quickest, easiest and least expensive way to grow your top line, margins and bottom line is to raise prices. Why, then, are you…

A tale of Dos Equis and romancing the brand

What retail marketers can learn from the most interesting man in the world.

ICSC reports 3 percent sales increase over the holidays

January 10, 2014

Despite the extreme weather across much of the United States during prime holiday shopping time and a shortened holiday season, sales for the the…

Mobally publishes mobile commerce platform API

January 9, 2014

Mobile commerce specialist mobally said it has published its mobile engagement and shopping platform API, which it said empowers developers to rapidly design…