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Marketing News & Media

Consumers like email when it comes to promotions

January 25, 2024

A good number, 75%, of consumers want promotional messages via email yet 20% will lose trust in a brand, or unsubscribe, if the emails land in the spam folder.

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Lifestyle brand Saucony debuts challenge-driven experience

January 24, 2024

Performance running lifestyle brand Saucony has launched the Marathumb Challenge, a branded experience to help users "outpace doom scrolling," with physical…

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Gift card spend bouncing back

January 23, 2024

Gift card spending is bouncing back with 69% of consumers buying the same amount of gift cards or more in 2023 compared to 2022.

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Crate & Barrel launches shared registry program

January 22, 2024

Crate & Barrel has debuted a shared registry program that allows couples and individuals to create one dream registry given access to Crate & Barrel…

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Revamping in-store customer engagement: Making shoppers feel ‘something spectacular’

by Geoffrey Boal — Vice-President Client Services, Match Retail

In today's retail environment, personalization is no longer a luxury; it's a necessity.

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American Airlines redesigns reward program with updates

January 16, 2024

American Airlines has updated and redesigned it AAdvantage rewards program.

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Lowe’s launches MyLowe’s rewards loyalty program for DIYers

January 16, 2024

Lowe's has launched a loyalty program aimed at the do-it-yourself customer.

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Monday best customer message day of the week

January 15, 2024

When it comes to a SMS marketing campaign retailers may want to focus on one specific day of the week — Monday.

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BJ’s Wholesale Club opens in North Jacksonville, Florida

January 15, 2024

BJ's Wholesale Club now has a location in North Jacksonville, Florida, and the store marks the brand's 242nd club.

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Leverage post-purchase tech to build lifelong fans

by Ken Rapp — CEO, Blustream

With cost-effective product ownership technology, retailers can stay competitive, get more from their customer acquisition costs, and create meaningful…

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Men’s Wearhouse opens store in Bala Cynwyd, PA

January 11, 2024

Men's Wearhouse has opened a store in Bala Cynwyd, Pennsylvania, just outside the Philadelphia metro area.

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Chatmeter Unveils the Future of Reputation Management with Launch of Pulse AI: Signals

Multi-location businesses have traditionally used keyword-matching sentiment analysis and Net Promoter Score surveys to get a surface-level understanding of…

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How retailers can make brick-and-mortar consumers' first choice

by Sam Vise — CEO and Co-founder, Optimum Retailing

By “surprising and delighting” customers, adding amenities, and incorporating treasure hunts into stores, retailers can deliver exceptional in-store…

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AI ranks high on retail CX 2024 predictions

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

When it comes to 2024 retail customer experience leaders expect AI to play a starring role given its prominence in 2023.

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A look at 2023 trends and what’s ahead in 2024

by Lori Bruss — VP of Marketing, Speedeon

Data is key for better understanding your target audience and with the right data — consumers will be less inclined to hit the dreaded unsubscribe link and run…

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Improving the post-purchase experience to ensure customer retention

by Sara Krypel — PR, commercetools

This holiday season, retailers should focus on three key enhancements to the post-purchase experience to keep their customers loyal and avoid revenue loss due…

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Influencers may not be so influencing this holiday season

December 21, 2023

Blanket influencer endorsements for products could potentially harm sales in the last week of holiday shopping, according to a Storyblok survey that polled…

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Macy’s window offers interactive Christmas carol experience

December 20, 2023

There's more to do then standing in awe at Macy's New York store window displays this holiday season.

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Uber offers up Grinchmas kit boasting AR tech

December 19, 2023

Looking to get your favorite Grinch a unique holiday gift?

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Fontainebleau Las Vegas resort launches rewards program

December 19, 2023

Luxury resort and casino Fontainebleau Las Vegas has announced Fontainebleau Rewards, a tiered loyalty program in which members earn exclusive benefits.

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