Marketing News & Media

The new digital shelf: Why pre-search discovery is critical for driving retail conversion

by Elizabeth Brooks — SVP of Client Experience, Brkthru

With consumers spending more time streaming, scrolling and engaging with content, the “digital shelf” is no longer confined to a search engine. Conversion can…

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Walmart tops US grocery sales

May 19, 2026

Walmart owns 21% of U.S. grocery sales but when it comes to AI suggestions relating to grocery shopping, wholesaler Costco ranks first.

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Ahold Delhaize USA expands digital commerce capabilities

May 15, 2026

Grocery retail group Ahold Delhaize USA is partnering with SmartCommerce to expand Click2Cart across its five omnichannel U.S. grocery brands.

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Giant Eagle teams with Ibotta for digital promotions

May 14, 2026

Giant Eagle, a multi-format food and pharmacy retailer, has joined the Ibotta Performance Network, selling it as its exclusive provider of digital promotions…

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Costco tweaks its iconic hot dog deal

May 12, 2026

Costco is still selling its well-known, and beloved, $1.50 hot dog deal (a quarter-pound all-beef dog and a 20-ounce soda with endless refills) but the…

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Amazon Prime Day set for June

May 8, 2026

Amazon's Prime Day is coming in June though the omnichannel retailer hasn't announced specific dates.

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Toshiba Communications leader Rick Havacko wins merit award

May 7, 2026

Toshiba America Business Solutions Corporate Communications Lead Rick Havacko has been awarded the 2026 Merit Award for Public Relations excellence.

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Disney, Hulu team on interactive, immersive storefronts

May 1, 2026

Disney+ and Hulu have launched "The Drama You Want," interactive storefront experiences in Manhattan, New York and Santa Monica, California.

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Maryland 1st state to ban surveillance pricing in grocery outlets

April 29, 2026

Maryland is the first U.S. state to outlaw the use of surveillance pricing in grocery stores and the use of personal data to set potentially higher prices.

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OOH offers big return on investment for luxury brands

April 27, 2026

Out-of-home advertising gives luxury brands a far greater return on investment than any other advertising channel, according to data from Independent Marketing…

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Digital-style in-store media proving complex for physical store environments

April 21, 2026

There is a critical gap in how in-store media is evaluated across stakeholders, according to an In-Store Marketplace research report conducted with Catalyst…

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Ace Hardware arrives on Uber Eats

April 20, 2026

Ace Hardware has partnered with Uber Technologies to bring the home improvement and hardware retailer's 3,700 locations to the Uber Eats platform.

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Brands falling short on emotional drivers

April 20, 2026

Business-to-consumer companies may be overestimating the strength of their customer loyalty as customers report consistent gaps between the emotional drivers…

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Ikea opening LA store, expanding Southern California footprint

April 15, 2026

Ikea plan to open its first store in the city of Los Angeles this spring.

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Lowe’s debuts home maintenance subscription program powered by store associates

April 13, 2026

Lowe's has launched a store associate-powered home maintenance subscription called HomeCare+.

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Amazon to stock weight loss drug in clinic kiosks

April 10, 2026

Amazon.com plans to begin stocking Eli Lilly's newly approved oral weight loss drug at kiosks located in some of its primary care clinics, while also offering…

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