Marketing News & Media
The future of shopping in retail: What to expect in the next 10 years
by James Robins — Chief Marketing Officer, Yodeck
Shopping journeys are becoming increasingly fragmented. Today’s consumers are influenced by multiple and often simultaneous touchpoints. To stay competitive…
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L'ovedbaby goes personal to drive customer engagement, revenue
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
A baby clothing brand taps Birdseye to drive customer engagement as well as optimize inventory turnover.
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Rewards drive better ROI than discounts, claims study
June 12, 2025
Reward and incentive-based promotions can drive a better return on investment than a discount strategy as well as higher annual improvement in customer…
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From data to dollars: Why email marketing is key to scalable business growth
by Austin Wright — Head of Strategy & Analytics, SVP, Tandem Theory
By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel.
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Marshalls pops up a lounge in airport terminal
June 9, 2025
Marshalls launched an 'Upgrade Lounge," a pop up experience, in Terminal 4 at JFK Airport.
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Google debuts AI Mode try-on tool for shoppers
June 6, 2025
Google has launched AI Mode, a virtual try-on tool that works with shoppers' photos and offers guidance and product data.
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Trump’s tariffs and the battle for brands to maintain customer loyalty
by Kenn Kennedy — Head of North America, Antavo
Brands that can adapt their loyalty strategies to meet these new challenges will not only survive but have the opportunity to build even stronger, more…
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Travelers depending more on rewards, loyalty program perks
June 4, 2025
Travelers are increasingly tapping rewards and loyalty programs, with nearly 80% depending on loyalty programs.
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How Retailers Can Make Every Shopping Experience Memorable
Explore how retailers can elevate customer engagement by blending physical and digital channels into seamless, memorable shopping experiences. The blog…
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Ikea launches rewards program offering points beyond purchase
May 30, 2025
Ikea U.S. has launched a rewards program that lets Ikea customers earn points throughout the entire customer journey, from planning to shopping to purchase.
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Batteries Plus campaign puts focus on technical expertise
May 29, 2025
Batteries Plus has launched a national campaign focusing on B2B and consumer battery solutions that brands its franchisees and store teams as technical experts.
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Examining the powerful role music plays in the in-store customer experience
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
In this episode of the CX Innovators podcast Ola Sars, CEO of Soundtrack Technologies, shares with Judy Mottl, editor of Retail Customer Experience, how and…
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Uncharted opening Illinois location come June
May 28, 2025
Uncharted, a retailer focused on the job of discovery, will open a Wilmette, Illinois, store in June.
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Nearly half of consumers expect personalized marketing experiences
May 27, 2025
Just about 40% of U.S. consumers expect personalized online shopping experience with tailored interactions and product recommendations that align with…
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Tariffs will cause car price hikes says Volvo
May 27, 2025
Car maker Volvo said car prices will increase due to the tariffs imposed by President Trump.
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From likes to buys: How social media is redefining retail
by Umang Thakur — Principal Analyst & VP, QKS Group
With the advent of the digital age, social media has grown beyond its initial role of connecting people and sharing updates. Although social media was not…
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Parker’s Kitchen expanding in South Carolina’s Grand Strand
May 23, 2025
Parker's Kitchen convenience brand is expanding its footprint to the Grand Strand area in South Carolina.
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How retailers can elevate the social shopping experience to drive sales
by Marjorie Leonidas — CEO, Taggstar
Social isn't new to retail, but it continues to rapidly evolve and change as its dominance grows. Tik Tok Shop isn't just growing; it is now on Amazon's list…
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Lowe’s not ruling out price hikes on some items due to tariffs
May 22, 2025
Lowe's intends to keep its pricing competitive given the newly-enacted tariffs but contends there may be price increases on some items.
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Meijer opens 3 supercenters in Ohio
May 22, 2025
Meijer has opened three 159,000-square-foot supercenters in Northeast Ohio.
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