Marketing News & Media

Rack Room Shoes realigns leadership to drive digital innovation

July 22, 2025

Rack Room Shoes, a leading footwear retailer, has realigned its merchandising and digital strategies to navigate the evolving retail landscape and announced…

read now

Ikea rewards strategy goes well beyond just rewarding a purchase

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The home furnishing brand has revamped its Ikea Family rewards program to provide reward opportunities throughout the entire customer journey — from planning…

read now

Champs Sports debuts reimagined store concept

July 18, 2025

Champs Sports, a brand under Foot Locker Inc., debuted a reimagined retail concept focused on enhancing the customer journey via an immersive retail experience.

read now

Personalization with loyalty not grabbing traction despite profit potential

July 8, 2025

Many big companies are failing to adopt personalized loyalty and promotions despite the potential for profitability with just over half, 56%, stating their…

read now

Consumers are loving gift cards

July 8, 2025

The sale of U.S. gift cards is projected to increase 10% this year, compared to 2024.

read now

Kroger shuttering over 50 stores due to underperformance

July 7, 2025

Kroger, which operates more than 1,200 stores, plans to close 60 that are deemed under performing.

read now

How tariffs could lead to better customer experiences

by John Mazur — CEO, Chatmeter

Higher prices due to tariffs are likely, but brands that take this period of economic uncertainty to double down on their customer experience will come out…

read now

The loyalty trend you’re not watching but should be

by Jennifer Farmer — Director of Merchant Development, Valuedynamx

Retailers looking to drive more year-round sales and eliminate off-peak season lulls should look to their reward and loyalty programs to proactively engage…

read now

How a Tourism Center creates an immersive interactive experience in XXL

Sexten launches 118'' interactive video wall to digitize their tourism experience center.

Presented by eyefactive GmbH

download now

Amazon Prime Day kicks off 4 days of sales July 8

June 30, 2025

Amazon's Prime Day 2025 sales event starts July 8 and runs four days, through July 11, this year with deals across more than 35 categories.

read now

Shaping retail experiences that resonate with today’s consumers

by Cindi Kato , Michael Trenary

Resonant retail experiences aren’t just about selling products, they’re about cultivating emotional connections, inspiring loyalty, and creating spaces where…

read now

Leverage insights to personalize customer experiences, drive deeper emotional connections

by Emily Clark — Head of Retail, Further

Successful retailers are set apart by their ability to balance innovation with connection, and technology with authenticity. And when they get that emotional…

read now

Costco boosts membership perks for top-tier members

June 23, 2025

Costco has boosted its perks for the high-tier members in its Executive membership level.

read now

Albertsons Media Collective debuts in-store digital display network

June 23, 2025

Albertsons Media Collective, the retail media arm for Albertsons Companies, will launch an in-store digital display network this summer.

read now

Ikea Canada transforms rewards with personalized experience

June 20, 2025

Ikea Canada has revamped its Ikea Family rewards loyalty program by providing a personalized experience tailored to a customer's unique home furnishing needs.

read now

Convenience services industry generates $40B in economic impact

June 19, 2025

The U.S. convenience services industry, encompassing vending, micro-markets, office coffee and pantry services, produces a $40.04 billion annual economic…

read now

The future of shopping in retail: What to expect in the next 10 years

by James Robins — Chief Marketing Officer, Yodeck

Shopping journeys are becoming increasingly fragmented. Today’s consumers are influenced by multiple and often simultaneous touchpoints. To stay competitive…

read now

L'ovedbaby goes personal to drive customer engagement, revenue

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

A baby clothing brand taps Birdseye to drive customer engagement as well as optimize inventory turnover.

read now

Rewards drive better ROI than discounts, claims study

June 12, 2025

Reward and incentive-based promotions can drive a better return on investment than a discount strategy as well as higher annual improvement in customer…

read now

From data to dollars: Why email marketing is key to scalable business growth

by Austin Wright — Head of Strategy & Analytics, SVP, Tandem Theory

By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel.

read now