Marketing News & Media

Wawa expanding into middle Tennessee

September 10, 2025

Wawa, a convenience store chain, has started construction on store locations in Murfreesboro and Clarksville, Tennessee.

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Lowe’s, NFL players team on marketing campaign

September 10, 2025

Lowe's and NFL players Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud and Dak Prescott are teaming up in a marketing campaign called "Earn…

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Frontier Airlines expands loyalty perks access

September 9, 2025

Frontier Airlines has teamed with Loyalty Status Co. to offer an exclusive offer for members of select loyalty programs with other airlines to have access to…

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Designing loyalty programs that build trust, not just discounts

by Wesley Almeida — Product Strategy Leader / Loyalty Innovation, Independent Consultant

It’s tempting to treat loyalty programs like discount engines. But if you want to build real, lasting loyalty, you need to start by building trust. Design for…

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Staples stores making room for optical locations

September 8, 2025

Consumers shopping for office supplies at select Staples locations in Pennsylvania will also have the option of getting an eye exam and grab eyewear.

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The new 4 Ps of customer engagement

by Scott Opiela — Chief Marketing Officer, Acoustic

To succeed in this new era of customer engagement, marketers must evolve from campaign-centric strategies to journey-centric execution.

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Warby Parker teams with QB Arch Manning for brand ambassador strategy

September 5, 2025

Texas Longhorns quarterback Arch Manning is now a brand ambassador for Warby Parker in a strategy to support the brand's mission to inspire.

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Toast survey reveals community-based retailers are thriving

September 2, 2025

Nearly all, 94%, of community-based retailers describe their business as in good or excellent shape, according to the "Voice of the Retail Industry," report…

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Gildan Activewear buying HanesBrands for $2.2B

August 27, 2025

Gildan Activewear is acquiring HanesBrands in a $2.2 billion deal.

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Buc-ee’s opening 4th Georgia location

August 25, 2025

Buc-ee's has started construction on what will be its fourth store in Monroe County, Georgia.

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Ulta Beauty departing Target next summer

August 22, 2025

Come late summer 2026 there will no longer be Ulta Beauty locations within Target stores as the two brands are not renewing a shop-in-shop partnership.

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Radar debuts guide for location-based engagement strategy

August 21, 2025

Radar has published a free step-by-step guide for launching a location-based engagement strategy that will deliver results.

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Consumers want transparency with loyalty programs

August 8, 2025

Consumer loyalty is at a crossroads, according to a research report from Kobie, and consumers want more transparency on a loyalty program's benefits.

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Why Aldi stores don’t play music

August 8, 2025

For consumers wondering why there is no music playing in the background while shopping in Aldi aisles the answer is simple.

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NRS completes first season of c-store educational series

August 7, 2025

National Retail Solutions, a provider of point-of-sale systems and merchant services for independent retailers, has released the 12th and final episode of…

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Bed Bath & Beyond opening Tennessee location this week

August 6, 2025

Bed Bath & Beyond is returning to a physical retail format with the launch of a store in Nashville, Tennessee this week.

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Loyalty programs gain in popularity but brands need to do more

August 6, 2025

Consumer loyalty programs are more popular than ever but not all brands are delivering on expected experiences.

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RaceWay taps Par Technology to power rewards program

July 30, 2025

RaceWay, a convenience retailer with over 240 stores in 11 states, has chosen Par Technology Corp. as its partner for the launch of its first customer loyalty…

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Why slow websites kill sales and what retailers can do about it

by Gerardo Dada — Field Chief Technology Officer (CTO), Catchpoint Systems, Inc.

The simple truth is slow websites kill sales. Upgrading the monitoring strategy goes beyond preventing outages or measuring page load times. It's about also…

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Customer loyalty at inflection point, claims study

July 24, 2025

Retail loyalty is hitting a crossroad and is at an inflection point as customer expectations are outpacing loyalty program evolution.

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