Marketing News & Media
Road Runner Sports tapping Aptos POS to transform customer interaction
May 21, 2025
Road Runner Sports plans to deploy Aptos One, a mobile-first POS platform, to transform how the brand interacts with customers inside and outside of its…
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Shopper generations have a brand love language
May 20, 2025
Brand love doesn't come easy and it's not stable as Gen Zs, millennials, Gen Xers and Baby Boomers each have their own brand love language and learning that…
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Maximizing ad dollars: Why retailers must align marketing, finance and analytics
by Ben Dutter — Chief Strategy Officer, Power Digital
As digital ad spending continues to climb, the brands that embrace data-driven collaboration between marketing, finance and analytics will be best positioned…
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Trump to Walmart: Eat tariff costs
May 19, 2025
President Donald Trump, responding to Walmart's news last week it would be raising prices due to tariffs, is telling the biggest U.S. retailer to absorb the…
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Consumer shopping behavior changing amidst economic uncertainty
May 16, 2025
Nearly half of consumers, 47%, plan to buy more American-made products this year.
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The Home Depot expands tax-free items for military customers
May 15, 2025
The Home Depot is offering tax-free shopping on more home improvement products to more military families in the U.S.
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Walmart opens next-gen supercenter store
May 15, 2025
Walmart has opened a next-generation supercenter store in Cypress, Texas.
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Bath & Body Works campaign is all about the power of scent
May 14, 2025
Bath & Body Works aims to connect with shoppers via what the brand believes is the most important sense: smell.
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Could curation revolutionize retail advertising or is it just a buzzword?
by Joe Meehan — General Manager of Global Supply, Criteo
Curation is reshaping digital advertising by giving retailers greater control, transparency, and efficiency in how they buy and sell media.
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Saks Fifth Avenue launching store on Amazon Luxury
May 12, 2025
Saks Fifth Avenue will open a "store within a store" in the Amazon Luxury storefront to sell designer goods from Balmain and Dolce & Gabbana.
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Albertsons media division sees robust results from Criteo video solution
May 12, 2025
Alberstons Cos., a grocery chain, is beta testing Criteo's Onsite Video retail media solution and already seeing big rewards, including a 280% increase in…
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Nearly half of consumers expect personalized marketing
May 9, 2025
Nearly four in 10 U.S. consumers expect brands to personalize their online shopping experiences, including tailored interactions, product recommendations and…
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Zesty Paws hiring chief taste officer (job requirement: must be dog or cat)
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Zesty Paws is looking to hire a 'Chief Taste Officer’ and no, contest applicants don’t have to taste test dog or cat food.
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Tariffs in retail: What retailers should do as consumers react, experts offer advice
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
The tariff decisions are driving fast change and retailers have been quick to react as consumers are already changing shopping behavior. Experts share insight…
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BJ’s Wholesale Club opens Tennessee store
May 2, 2025
BJ's Wholesale Club has opened a store in Maryville, Tennessee at 101 Foothills Mall Drive.
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Lowe’s leveraging data, audio ads to deliver personal in-store shopping experience
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Lowe’s is leveraging Vibenomics’ in-store digital technology to deliver brand-led messages to DIY customers and Pro customers.
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Lids refreshes retail concept to enhance shopping experience
May 2, 2025
Global sports retailer Lids has debuted a revamped retail concept aimed at enhancing the shopping experience with a big emphasis on personalization.
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Ahold Delhaize USA partners with Inmar Intelligence on digital coupon strategy
May 1, 2025
Ahold Delhaize USA brands will be able to boost personalization and value via digital coupon partnerships with Inmar Intelligence.
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Consumers embracing Gen AI tools in lieu of typical search engines
April 28, 2025
Over half, 58%, of consumers have replaced traditional search engines with Gen AI tools when it comes to searching product and service recommendations. The…
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Foot Locker taps Ometria to drive data-powered customer marketing
April 24, 2025
Foot Locker has partnered with Ometria as its customer data platform to accelerate data-powered customer marketing and to forge deeper customer relationships.
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