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Marketing News & Media

Not everyone is getting a Valentine's Day gift this year

February 11, 2021

While some reports reveal Valentine's Day shoppers are likely to spend more this year than last, one survey claims 40% of American consumers won't spend a dime.

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6 retail insights marketers should apply this Valentine’s Day

by Daniel Heer

With consumer spending for the Valentine's Day holiday expected to reach $21.8 billion, Daniel Heer, founder and CEO of Zeotap, maps out six points marketers…

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Jewelry vending machine to benefit NYC restaurants

February 11, 2021

Marla Aaron, a jewelry designer and East Harlem, New York resident, will take her jewelry vending machine to the streets of New York City for the first time as…

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Valentine's Day business isn't just about romance this year

February 10, 2021

Valentine's Day, the busiest day of the year for florists, isn't just about romance this year as many consumers are using the holiday to express love for those…

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Acme Tools delivers better experience with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When it comes to retail, one major challenge is how to coordinate marketing campaigns while still accommodating the individual needs of various locations. A…

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At-home apparel demand drives Target activewear sales way up

February 8, 2021

Target's activewear brand, All in Motion, is getting embraced by shoppers and has hit $1 billion in annual sales.

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Inventory posing big challenge for clothing retailers

February 8, 2021

There's a looming clothing inventory excess in the U.S. and European retail marketplaces and it's likely to pose a big challenge as retailers strive to recover…

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Who wouldn't want a night at 7-Eleven playing video games?

February 5, 2021

Those who love to game, especially on the latest PlayStation 5 console, now have a unique gaming experience opportunity thanks to convenience store giant…

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Ulta Beauty doubles up on Black-owned brand support

February 4, 2021

Ulta Beauty aims to double the number of Black-owned cosmetic and beauty brands on its shelves by the end of this year and is putting $25 million into the…

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Key 2020 holiday shopping takeaways: It’s imperative to adapt as customer expectations evolve

by Tara Bartley — Industry Marketing, Akamai

Tara Bartley, senior manager, industry marketing, and Ashitha Bhanu, industry marketing, Akamai, share Akamai data relating to the most recent holiday shopping…

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How to monetize DOOH advertising with self-service devices

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Marketing and media advertising leaders at Redbox, Coinstar and Five Star Food Service shared insight on how their enterprises are deploying a monetization…

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Retail store closures may hit new record this year

January 29, 2021

There could be as many of 10,000 retail store closures this year, which would set a new record.

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Ampol Australia taps Coates Group for store signage, rebrand strategy

January 28, 2021

Ampol Australia, a fuel and convenience store company, is tapping Coates Group as its signage provider for a rebrand strategy across 1,900 Australian locations.

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How retailers can win big by embracing the digital consumer

by Beth VanStory — Partner & CMO, Chief Outsiders

Beth VanStory, a partner and CMO with Chief Outsiders, explains why retailers, from marketing to merchandising to delivery and customer service, must meet…

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How EV plug-ins will change the c-store experience

by Dawn Desai

Dawn Desai, SVP and general manager, marketing cloud solutions at PDI, shares insight on how a technology adoption will give convenience stores an opportunity…

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Target handing out $200M in bonus money, extending benefits

January 26, 2021

Retailer Target, which had a robust holiday sales season, is handing out $200 million in employee bonuses and expanding COVID-19 benefits.

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COVID-19 vaccine bodes well for a retail recovery

January 25, 2021

Top U.S. retailers view the COVID-19 vaccine as a key part of retail recovery in 2021 and a good number of big retailers are optimistic about the industry this…

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Home Depot launches Perk Week

January 20, 2021

In a move to celebrate its Pro customers, Home Depot is running its first-ever Perk Week program this week.

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It's prime time for retailers to grow an Amazon-level loyalty program

by Tom Caporaso — CEO, Clarus Commerce

Clarus Commerce CEO Tom Caporaso believes it's time for retailers to take advantage of the new membership economy.

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A glimpse into 2021 retail: The times they (will continue) a-changin'

As the wild and bumpy ride known as 2020 comes to a close, David Wilkinson, president and general manager, NCR Retail, takes a look at some of those changes…

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