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Marketing News & Media

Here's the scoop on conversion rates

by Randall Hartman

Randall Hartman, interactive director and founder of Groundwrk, explains why retailers should not get "conversion rate jealousy" when comparing industry…

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Five Star Food Service expands digital advertising to hundreds of micro markets

March 15, 2021

Five Star Food Service Inc.'s recently announced acquisition of an Owensboro, Kentucky-based franchise group will be expanding its digital advertising…

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State of digital trust: How the virtual economy is changing consumer behavior

by Todd McKinnon

Todd McKinnon, Okta CEO and co-founder, explains why retailers, now a year into the pandemic, need to expand and adapt practices to prioritize trust. To remain…

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Vitamin Shoppe expands into Vietnam market

March 15, 2021

The Vitamin Shoppe has opened its first retail location in Vietnam. The Hanoi location will offer the retailer's brands in vitamins, supplements and sport…

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Mobile spending surges bringing big changes for retailers in 2021

by Udayan Bose

Udayan Bose, founder and CEO at NetElixir, shares insight on the major shift in mobile engagement among consumers and what retail marketers need do to revamp…

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Self-pour beer and wine kiosk planned for Illinois mall

March 12, 2021

A Tapville Social store will serve wine and beer using self-pour dispensers in the Fox Valley Mall in Aurora, Illinois, later this month, as the city council…

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The race to agile retail marketing

Mirko Holzer, CEO of BrandMaker, examines the three key areas retailers need to consider in the race to agile retail marketing.

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Food retailer taps Birdzi for mobile rewards app effort

March 11, 2021

Harps Food Stores is launching a mobile rewards app aimed at building loyalty, personalization and digital engagement.

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Congress approves $1.9T stimulus bill

March 10, 2021

Congress on Wednesday approved President Biden's $1.9 trillion stimulus package by a vote of 220-211 to provide pandemic aid, one of the largest federal aid…

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Fashion retailer expanding nationwide

March 10, 2021

Charming Charlie, a women's apparel and fashion retailer, continues to expand and is opening a Houston location this month.

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Study: Many retailers were unprepared for 2020 holiday season

March 9, 2021

A good number, 17%, of U.S. and U.K. retailers, were not prepared for the holiday 2020 sales season and missed out on sales.

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How to boost sales with visual merchandising techniques

by Ray Ko

Ray Ko, senior e-commerce manager at ShopPOPDisplays, advises retailers seeking to design visual merchandising that successfully boosts sales to begin by…

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In 2021, omnichannel retail is all about identity, consistency and personalization

by Jake Athey

Jake Athey, VP of marketing and customer experience at Widen, explains why omnichanne, a loaded buzzword if there ever was one, is less about where you sell…

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Urban Outfitters boosts transaction volume with JRNI technology

March 2, 2021

Urban Outfitters is boosting customer transaction volume by 25% at two of its brands, Anthropologie and BHLDN, after deploying JRNI Appointments, an…

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Victoria's Secret to shutter more stores this year

March 1, 2021

After closing more than 200 stores in 2020, high-end lingerie retailer Victoria's Secret aims to close several dozen more in 2021.

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Best Buy to trim store locations despite healthy profits

March 1, 2021

Best Buy will close more than 20 stores this year despite a healthy cash balance sheet and solid profits.

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Fry's Electronic goes out of business in quiet fashion

March 1, 2021

Retailer Fry's Electronic closed all of its 31 U.S. stores last week with no fanfare or notice after 40-plus years in business.

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Gap launching customer experience center in Texas

February 26, 2021

Gap Inc. is planning to open a customer experience center in a quest to speed up inventory delivery and gain efficiency within its digital online shopping…

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Target doubles Apple product footprint, deploying special training for team members

February 26, 2021

Target Corp. is going big with its in-store Apple product footprint, doubling space allocation and offering team members special training on the product line.

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Cross-sell and upsell: How data analytics optimizes customer experience

by Roy Castleman

Roy Castleman, founder and managing director of EC-MSP Ltd., offers up six steps for applying analytics to customer experience.

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