Guatemala drives tourism with AR campaign

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The Tourism Board of Guatemala is looking to boost tourism with an experiential augmented reality campaign. The board partnered with JCDecaux Airport Paris, a…

Product cost, retail location key drivers in consumer shopping

October 3, 2018

A Uberall study of 1,000 U.S.-based smartphone users reveals 58 percent say cost is prime reason for brick-and-mortar store choice, and store location came in…

Study: Holiday sale event spurs more consumer spend

October 1, 2018

A new Blis research report on U.S. consumer shopping plans reveals 57.7 percent will do most holiday shopping online with nearly 40 percent hitting…

Survey: In-store still most popular place for consumers

September 28, 2018

Shopping in-store is the most popular retail customer experience and a retailer having the right product in stock is a key need for consumers, according to the…

Why a retail 'second sale' is more critical than a new customer acquisition

by Chris Petersen — Owner, IMS

Chris H. Petersen explains why acquiring a retail sale today does not ensure retention as second-time retail buyers are actually more valuable and more…

Good number of Gen Z shoppers like brick-and-mortar more than online retail

September 27, 2018

While e-commerce may be exploding a new Profitect survey claims 42 percent of Gen Z shopers (those ages 18-22) like hitting a retail store versus an online…

Why every retailer needs to be a watering hole organization

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Chip Bell explains, with tons of examples, how successful retailers taking a 'watering hole' strategy to customer service and experience are winning and…

Halloween spend projected to hit $9B

September 25, 2018

This year consumers will spend just under what they did last year when it comes to Halloween shopping, hitting about $9 billion, according to the National…

Adults willing to trade money, data for a better customer experience

September 25, 2018

More than half, 53 percent, of U.S. adults are willing to share their personal data with a company that uses such data for personalization, according to a…

Retail customers love transparency, reveals report

September 24, 2018

Retail, grocery and restaurant consumers love transparency so much it can result in a stronger brand loyalty, according to The Transparency Imperative report…

Rewards beat discount when it comes to retail promotions

September 21, 2018

Retailers offering shoppers reward-based promotions to drive engagement and purchase activity will likely experience bigger marketing success and profitability…

Sephora, Nordstrom, Nike top young shoppers' 'love' list

September 20, 2018

When it comes to the younger shopping generation (think millennial and Gen Z) Victoria’s Secret, Sephora, Nike and Nordstrom lead the list of retailers they…

Retail sales jump in August thanks to consumer optimism

September 19, 2018

Increasing wage growth, consumer optimism and a solid labor market led to a 5 percent retail sales boost in August, compared to a year ago, and a 0.1 percent…

The consumer movement taking place in the retail industry

Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl, shares insight on why retailers should be exploring strategies to develop a share of both the on-demand and…

Back-to-school consumers still love the store, reveals survey

September 12, 2018

Consumers buying back-to-school products prefer the retail store environmental and want personalized offers, according to a new Monetate study.

Examining the online apparel retail customer experience

Brooke Patton, research content specialist at GutCheck, offers insight on the retail apparel industry which is straddling an omnichannel landscape and how it…

Consumer spend remains on a growth path

September 7, 2018

Consumers are still spending and the activity is driving robust economic growth.

Survey: Keeping up with change, customer needs are big retail challenges

September 6, 2018

Striving to meet, and exceed, the retail customer’s expectations and keeping up with change is the top challenge retailers are facing today, according to a new…

Retail innovation report offers insight on in-store tech transformation

Ed King, co-founder, HighStreet Collective, shares insight from the Retail Innovation Radar report which provides data on technologies retailers should…

Retailers see a rosy online revenue path ahead

September 3, 2018

An e-commerce performance report reveals 91 percent of retailers expect online revenue growth this year and will be doubling down on the mobile and…