Boosting customer loyalty and brand advocacy takes strategy, resources and commitment as the quest to get a single view of the customer across multiple commerce channels can prove challenging. But as two Pitney Bowes experts reveal in a free webinar it can be done and done well.
Chris Poelma, president and general manager of NCR Small Business, offers up insight and tips on improving customer interaction in the retail environment.
Today's shoppers browse online while checking out shelves and racks in brick-and-mortar retailers, so building loyalty and brand advocacy is challenging.
Express.com offers up insight on how it boosted its site search conversion rate.
Apparel retailer Express.com provides insight on how helping shoppers find relevant products faster and easier led to a rewarding customer experience and business benefits.
There is a well-worn philosophy when it comes to the real estate industry: Location is everything. The same is true for the retail segment when it comes to deploying customized location-based marketing.
At the recent CONNECT Mobile Innovation Summit, executives discussed how providing the best omnichannel experience should be a top priority.
Mobile technology strategy, whether it's launching an app or initiating a coupon program, is a bit trickier for some retailers due to regulatory oversight. Yet there are best practices and approaches that can, and do, work when it comes to spurring the browsing consumer into becoming a buying consumer.
Digital gurus at Dunkin' Donuts and Pita Pit offer up real-life insight on mobile app strategy.
Defining Internet of Things as intelligent interaction between humans and things to exchange information is easy enough, but assessing how and where IoT is playing, or should play, within the retail customer experience is a bit more difficult.
When it comes to creating a best-in-class mobile experience for the retail consumer it’s about testing and learning, adjusting to new form factors and tapping high quality data.
Baron Concors, Pizza Hut global chief digital officer, said the “focus on mobile is a focus on customer,” and that retailers must turn their mindset to becoming students of human behavior.
There are more than a few big reasons Wal-Mart is advancing its mobile retail customer experience and the big one is consumers want a smooth, fast, easy experience. In fact, they're demanding it.
Family pets spending time at a Petsmart PetsHotel, as well as their owners, are getting a much more lyrical experience as the retailer is piping in playlists aimed to enhance the customer experience.
Questions about the trickiest group of consumers answered: Unlock the secret to effectively reaching Generation Z.
Wal-Mart is shelling out $3 billion to buy one-year-old Jet, an etailer that had high hopes of knocking Amazon down a bit from its etail perch.
Virtual assistant technologies will gain big traction in the next six years, yet use of virtual digital assistants may be a bit slower within retail for a few reasons, according to research firm Tractica.
The Wall Street Journal reports the one-year-old Amazon competitor could be bought for $3 billion.
If there is one reason retailers must move forward with a mobile app strategy it’s this: consumers not paying in cash spend an average of 13 percent more when it’s a mobile payment experience.
The first half of the year boasted big changes for the retail industry, with beloved brands like Target completely redesigning their store, and the convenience of dollar stores entering the online space. Along with these changes came a few trends that are helpling shape retail this year.