Attendees at the Interactive Customer Experience Summit in Dallas took advantage of a chance to find out first hand during a panel featuring seven millennial shoppers.
Interactive technology promises a wealth of insights on customer behavior, but retailers need to have a plan for deploying the technology and glean insights from data analytics.
From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab is developing and designing innovations that are driving a robust customer experience.
ICX panel: Internet of Things offers new capabilities, but new technology requires preparation and commitment to change
Companies need to utilize new technology to remain competitive, but they must be aware of all the changes that a new technology will bring to their operation for the technology to succeed.
Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.
The ICX Summit, held by the ICX Association last week in Dallas, gave retailers and interactive technology players a chance to learn why companies have to share information both internally and externally to meet the demands of today's 'connected' shopper.
The Influencer of the Year award, presented at the ICX Summit in Dallas last week, went to Under Armour for its continued devotion to creating unique and engaging experiences and for a corporate philosophy that embraces the ongoing deployments of innovative ICX technologies.
Brendan Witcher, principal analyst for Forrester Research and Ryan W. Parker, general manager, Responsive Retail for Intel, offer insight and best practices during a free June 22 live webinar focused on crafting that illusive seamless customer experience.
If a retailer doesn't create a satisfactory customer experience, including in-store e-commerce options, shoppers will take their wallets elsewhere. Several retailers have learned this lesson and are using interactivity successfully to build better customer experiences.
Artificial intelligence isn't just about having a chat bot. As a leading women's wear retailer is discovering, AI offers a way to solve a slew of retail challenges and boost the bottom line way beyond just better customer communication.
City Furniture is reaping big rewards on three customized iOS apps developed by the retailer, IBM and Apple. The apps and IBM MobileFirst solution is spurring sales, driving efficiency and fostering deeper customer engagement.
Jayson Tipp, Nikki Baird among the keynote speakers for the fourth annual executive event.
Recognizing merchants have encountered difficulty integrating EMV compliant payment equipment, credit card issuers have postponed chargebacks for fraudulent purchases on non-compliant equipment. Compliance, however, will benefit all parties by reducing credit card fraud.
Specialty retailer Brookstone has weathered more than a few challenges, including bankruptcy, but is finding success once again with a strong product, brand and consumer focus.
Download a free webinar and learn how top retailers are deploying successful customer experiences with the help of Salesforce.
Understanding the consumer is just one part of the equation for Crate & Barrel. The key, as a top leader explained, is knowing what a consumer is looking for, helping them find it easy and quick, and driving the purchase forward.
Todd Enders, VP of product marketing for Salesforce Service Cloud, shares insight and tips to unlocking rewarding customer experiences that will drive sales and customer loyalty in a live one-hour event April 25.
Lowe's customer experience innovations is moving at the speed of light, advancing robotics, apps, AR and VR technologies to make home improvement shopping easier and more rewarding.
The upcoming June ICX Summit boasts top leaders in customer experience speaking on a range of topics from CX strategy to measuring customer experience return-on-investment
The donut quick service restaurant changed things up by replacing static signs with digital signage. The goal was simple: Boost the customer experience.