Church's Chicken offers up a unique feature in its mobile app: a curated music playlist.
That question was the focus of a breakout session Tuesday at the fourth annual CONNECT Mobile CX Summit in Philadelphia. The answer is complicated, which is usually the case with emerging technology options.
As retailers and restaurants consider whether to deploy new consumer offerings such as a loyalty program, branded app or mobile payments, executives must consider whether such efforts help them acquire more customers to get them into storefronts more often while coaxing them to spend more money.
Fragrance design studio, Joya, and Taylor and Miller Architecture/Light joined forces to create a radically conceived retail experience meant to hover between the context of consumption and production.
Avoiding a sticky customer experience: Webinar explains why retailers must pay attention to product labels
Sometimes it's the simplest things that can prompt a consumer to jump from one retailer or brand to another. One example is the annoying, frustrating product label experience.
ICX Association Managing Director Christopher Hall provides scope on the traditional approaches and tactics of retail that continue to march toward commoditization and why it's time to have to look beyond brand and product stories to define shopping motivations.
Consumers crave human interaction and the store associate represents a retailer's front line in delivering a rewarding and compelling customer experience. Yet retailers aren't giving the role needed attention and support, and that's not a good thing in today's competitive retail environment.
Marriott International's David Kepron will share his insights on the pervasiveness of digital media and how its integration to consumers' lives at the upcoming CONNECT: The Mobile CX Summit.
The beverage alcohol industry in particular might fall victim to Amazon's takeover of Whole Foods.
Digital chiefs from legacy and new brands share insight, advice, tips and strategy when it comes to designing the store with digital in mind.
A one-hour free webinar on July 27, hosted by Adobe, will offer actionable insights and tips for retailers striving to craft a successful customer journey.
Digital leaders from Behr, Subway, SoftBank and FordDirect share insight and opinion on where robotics fits into the customer experience and what promise the technology boasts.
Women, for many reasons, are enjoying working in the franchise industry and finding big success. The fact that franchising affords flexibility and a spirit of entrepreneurship with a solid support system are just two top reasons.
In the franchising world it isn't just new franchisees that are responsible for brand and revenue growth. The franchisor has just as much responsibility. And, when it's a good match, it can prove to be very rewarding.
Verizon's VP of Digital and Innovation Miguel Quiroga talks customer experience strategy, new tool innovation and why digital tech is not only changing business and customer experience, but changing how retailers and customers communicate.
Success is knowing as much as possible before the first year in business, and then being prepared to work long hours and sharpen networking and marketing skill sets.
The well-known British-based lifestyle/fashion/homeware retailer opened its first New York City store this month, bringing its successful customer experience strategy abroad for the first time. Retail Director Steve Morris shares the retailer's approach to CX and why it's all about a customer-first culture.
A valuable resource, a free webinar featuring an Intel expert and Forrester Research analyst, is available to RetailCustomerExperience readers striving to craft the seamless customer experience.
Every retailer and restaurant is going mobile or has gone mobile but a successful strategy to meld it with the physical customer experience takes work. Lots of work.
Achieving employee buy-in needs to be part of the project from the beginning when introducing customer interactive technology.