Article

Live webinar: How merchant-branded payment boosts brand, loyalty and customer satisfaction

Mobile pay is an increasing want for consumers and now there’s a new opportunity for retailers wanting to provide more than just mobile device payment functionality.

November 22, 2016 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Mobile pay is an increasing want for consumers, and now there's a new opportunity for retailers wanting to provide more than just mobile device payment functionality.

Merchant-branded pay not only provides that wanted feature, but can help today's retailers advance the brand, incorporate loyalty program elements and rewards. It gives retailers full control of the end-to-end digital mobile pay experience.

An upcoming live webinar offers insight on how best to undertake a merchant-branded approach and expert knowledge on the value and return-on-investment for retailers.

Alberto Jimenez, IBM director of order management and mobile payments, Watson Commerce, will detail how retailers can meld loyalty and payments into a single digital experience during a one-hour live webinar on Dec. 6, from 11 a.m. EST to noon. Jimenez is responsible for IBM’s global product strategy and execution.

Also participating in the webinar discussion will be Will Hernandez, editor, MobilePaymentsToday.com from Networld Media Group. The webinar will be moderated by Judy Mottl, editor, RetailCustomerExperience.com.

Find out if you are on the same page as your customers when it comes to mobile checkout. In this webinar, you will learn:

How to bring together loyalty programs and payments into a single digital experience
How to increase participation in loyalty and engagement programs by delivering relevant content at checkout
How to increase visibility of customer behavior in store
How to bring loyalty and engagement to self-checkout, kiosks and endless aisles programs

Webinars Loyalty Programs POS / Point of Purchase Retail - General Customer Experience Mobile Payments Point-of-Purchase / POP Technology Payments Customer Service Marketing

About Judy Mottl

Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

Connect with Judy: