Creating connections in main street stores

by Olivia Robinson — Head of Strategic Growth, VoCoVo

Irrespective of the benefits that come with shopping online, main streets remain vital to human interaction in our communities. So how can brick-and-mortar…

Optimize customer experience with service level objectives for reliable e-commerce

by Dan Ruby — VP of Marketing, Nobl9

By implementing SLOs, e-commerce retailers can become more customer-focused and proactive in reliability management efforts.

Why emotions matter in retail customer journeys

by Renee Ellis — Senior Consultant, Cella by Randstad Digital

By understanding consumers' emotional triggers, retailers can better design customer journeys that address concerns, ultimately fostering stronger, more…

How to keep holiday shoppers coming back in 2025

by Charlie Casey — CEO and Co-Founder, LoyaltyLion

By focusing on customer retention through strategies like personalized communication, exclusive perks, free shipping, and referral programs, you can turn…

Seamless shopping: How retail brands can master omnichannel, enhance customer journeys

by Piper Donnelly — Account Director, Awin

Consumers expect a seamless integration of online shopping and brick-and-mortar experiences. This evolution has made omnichannel strategies not just…

Why retail AI success depends on great data

by Duane Barnes — President, RapidScale

To get tech projects back on track in the new year, especially if they're incorporating AI, it’s critical to adopt and implement six key data strategies to…

Driving engagement with everyday value: Role of car rentals in modern retail membership programs

by Aleksander Kaczmarek — VP of Loyalty Partnerships, CarTrawler

Keeping members consistently engaged and capturing long-term loyalty that translates to increased sales and customer lifetime value is a perennial challenge.

Maximizing customer loyalty through owned channels

by Keri McGhee — Chief Marketing Officer, Attentive

In today’s marketing era, loyalty programs aren’t a one-size-fits-all approach. Investing in owned channels is the most effective way to achieve continued…

Worry less during ‘the most wonderful time of the year’ by bringing AI to CX

The right mix of proactive communication and AI solutions will ensure customer communications are managed proactively and effectively. Here are three ways to…

How self-service checkout solutions are transforming holiday retail

by Misty Berlin — VP of Sales and Partnerships, ACRELEC

Self-service technology is no longer a nice-to-have — it’s a must for any retailer looking to stay competitive. It’s not just about faster checkouts; it’s…

Delivering on holiday shipping expectations: How to win over millennials, Gen Z

by Dan Spitale — Vice President, UPS Capital

As the holiday shopping season kicks off, retailers must understand the unique preferences of millennials and Gen Z to capture their business. Both generations…

Holiday surge: 3 reasons why maps bills might double for retailers

Retailers can expect nearly a 20% increase in online traffic during the holiday season. While increases like this can lead to more revenue, financial gains can…

How are returns management trends impacting customer experience?

by Rich Pirrotta — Executive Vice President, Americas, ReBound

Shifting customer expectations have played a major role in reshaping returns management. Online shoppers expect convenient, hassle-free return options and…

Navigating the evolving retail landscape: Meeting consumer expectations

by Jason Ten-Pow — CEO, OnrCX - BespokeCX - OnResearch

To remain competitive, retailers must provide a smooth omnichannel experience, allowing customers to transition effortlessly between websites, apps, and…

Why customer messaging is the gift of the holiday season for retailers

by John Kim — Co-Founder and CEO, Sendbird

Personalized and owned communications makes the shopping experience not just transactional but a relationship-building exercise between brand and consumer.

Maximize return on ad spend with smart channel diversification

by Elery Pfeffer — CEO & Founder, Nift Networks

As the marketing landscape evolves, those willing to explore new channels will reap substantial rewards.

Unwrap more sales: 3 tactics to reduce cart abandonment

by Tim Marshall — Vice President, Retail Partnerships, Syndigo

When it comes to e-commerce, simplicity is a best practice. You want an easy-to-navigate user experience, with clean, clearly visible buttons and as few touch…

Convergence of AI and IoT: 3 real-time applications where event-enabled approach to AIoT makes a difference

by Edward Funnekotter — Chief Architect and AI Officer, Solace

Event-enabled AIoT brings game changing benefits to retail customers and employees in three areas: in-store, through customer service channels and in the…

Retailers risk overwhelming customers with holiday shopping messages

by Pini Yakuel — Co-founder and CEO, Optimove

The pervasive question for retail marketers is as follows: Are you prepared to engage your customers with precision and empathy, or will your messages…

6 types of e-commerce fraud threatening online shopping

by Ralph Tkatchuk — Data Security Consultant, Freelance

To stay ahead of the threats, protect their revenue and preserve customer loyalty, retailers need to take a comprehensive approach to tackling fraud.