Retailers that engage customers using today's highly sophisticated digital and mobile tools are finding that these initiatives deliver greater customer satisfaction, loyalty and sales.
James Glover, co-founder and CEO, Coherent Path, explains why retailers have to stop nurturing the wrong type of customer – the deal-hungry and disloyal –and instead prioritize the long-term customer.
Romney Evans, co-founder of True Fit, explains why retailers who don't proactively engage consumers in the store digitally are leaving the door open for competitors to insert themselves into the customer journey.
Blogger Chris Petersen explains why reducing customer effort in the product purchase is critical in building the customer relationship.
Industry watchers say the retail service effort is a direct shot at Amazon and its dominance as the destination in consumer product search and discovery.
Jeff Kagan says we shouldn't be too quick to blame the failure of Toys R Us on Amazon. A good deal of the blame, he says, should land on the toy seller's shoulders.
Mary Hines, the global head of rewards for Citi, is scheduled to give the opening keynote for the conference.
Macy's has recognized the characteristics of its target shopper and is committed to offering her a more personalized experience, as well as mobile checkout and a virtual furniture design experience.
Rod Daugherty, vice president of product strategy for Blue Ridge, explains how understanding the customer can bring you one giant step closer to the ultimate goal of the supply chain.
While encouraged by customer response Amazon isn't ready to announce much about its plans for its innovative cashierless store. The company is making sure the technology, which utilizes machine learning and computer vision to eliminate the need for cashiers, continues to function seamlessly.
Dr. Louise Beaumont, strategic adviser at Sapient Consulting, discusses the e-commerce giant's potential interest in banking.
John Padgett, chief experience and innovation officer, global experience and innovation for Carnival Corp. is the opening keynote speaker at the upcoming ICX Summit this June in Dallas.
As Chris Petersen explains consumer-facing content is dispersed across many channels, systems and the cloud. Consequently, a major challenge for brands and retailers is how to curate the "rich product content" that engages customers early, often, and even after the sale.
Early bird registration for the annual customer experience innovation event is Friday, March 16.
Steven Kramer, CEO, WorkJam, explains why a lack of effective workforce management can lead to employee attrition which can be detrimental to an organization.
Blogger Chris Petersen explains why the future of retail is not linear and that the winners are building ecosystems.
Target CEO Brian Cornell is not upset over his company's latest mixed earnings despite street criticism. Cornell says his company has the team and strategy in place to drive in-store and digital innovation and sales.
Brian Rigney, CEO, Zmags, offers up a few ways retailers can boost engagement and overall revenue growth.
Fred de Gombert, CEO and co-founder of Akeneo, explains why product data is key to superior customer experience.
Nick East, CEO, Zynstra offers insight on how retailers are utilizing IT in pursuit of two key goals – improving customer service and driving down cost.