Best Buy analyzing shopper traffic with Verint

MELVILLE, N.Y. — Verint Systems Inc. announced that its Nextiva Retail Traffic Analysis solution is being used by Best Buy Co. Inc. as part of a program designed to help analyze and optimize customer experiences associated with product placement and promotions.

Already a Verint customer with more than 60 percent of its retail stores being monitored with Verint equipment, Best Buy deployed Verint's retail traffic product on a 45-camera platform in one of its 45,000 square foot retail stores to evaluate the value-added solution. Designed to leverage existing video surveillance applications, Nextiva Retail Traffic Analysis provides real-time information regarding customer count, traffic patterns, dwell-times and broad information regarding customers' in-store shopping behaviors.

"We are already impressed with the value Nextiva Retail Traffic Analysis has shown for Best Buy in the areas of product placement, and the effectiveness of displays and promotional positioning," said Tim Fisher, director of loss prevention and safety for Best Buy. "Within hours of the installation, store management was working actively with the solution and modifying product placement based on the information. Store operations found the user interface to be intuitive and easy to use, and we are very encouraged about the possibilities the solution can deliver."

Nextiva Retail Traffic Analysis helps retailers understand shopper behaviors and trends by providing insight into in-store promotions and advertising campaigns, identifying traffic flow patterns and measuring dwell time, and helping to ensure proper product placement on shelves and aisles. By using a video analytics tool, retailers can extract and search customer behaviors through an easy-to-use video management application. In addition, the analysis can be used along with point-of-purchase data to further understand buying patterns. Armed with this type of information, retailers can determine the success rate of promotions and optimize store layout and design to help improve the customer experience and maximize sales.