Hilton teams up with Amazon in loyalty program strategy

Hilton Honors members can now link Amazon accounts to their Hilton account and shop Amazon using Hilton points, according to a TechCrunch report.

The collaborative effort is the first time a hotel brand and Amazon have joined forces in a loyalty strategy. In the program, 500 Hilton Honors Points equal one dollar to spend at Amazon.com, but there are restrictions on what can be purchased. The restricted list includes digital music, AmazonFresh items and video titles.

"We are excited that customers can now use yet another one of their favorite rewards programs — Hilton Honors — to shop at Amazon.com," said David Williams, vice president, Amazon Payment Products, in a statement, according to TechCrunch. "Amazon continuously strives to delight our customers with new paying experiences and we are pleased to launch this new program with Hilton Honors."

Topics: Customer Experience, Customer Service, Digital Merchandising, eCommerce, Loyalty Programs, Marketing, Merchandising, Top 100 Retail

Companies: Amazon

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