Nov. 24, 2015
As consumer usage continues to shift to mobile, location-based advertising is becoming one of the fastest growing strategies for retailers when it comes to digital advertising
Using real-time location data connects real-world behavior — like the places consumers visit and how frequently they go — to provide a better understanding of a retailer's audience’s wants and needs.
By understanding the places consumers go and the large-scale patterns in mobile usage and physical behavior, marketers and advertisers in retail can gain a better understanding of their audiences.
That’s the focus of an upcoming one-hour webinar presentation on Dec. 3 at 2 p.m. EST, "Location-based marketing: A guide to strategy, deployment and successful return on investment," being moderated by Retail Customer Experience editor Judy Mottl.
xAd will share new insights into consumers' demands and expectations across path to purchase, and strategies for how marketers can use location insights to address the change in consumer behavior and influence a person at the moments of greatest intent and receptiveness.
The webinar, featuring a presentation by Brandon Starkoff, VP of product marketing at xAd, will offer up new insights into consumers’ demands and expectations.
Starkoff oversees the strategic development and go-to-market efforts of xAd’s patented location-based marketing platform and the company’s brand engagement strategy to educate the industry on the importance of location in driving consumer intent.
"Location-based marketing has become a strategic imperative for retail and QSRs," stated Starkoff. "Mobile technology allows retailers and restaurants to serve a message to the right consumer at the right place and time — and also assess the impact to the business in real time," he added.