News

Oracle introduces Oracle Retail Data Model

April 26, 2009

REDWOOD SHORES, Calif. — To help retailers accelerate their design and implementation of an enterprise data warehouse, Oracle today introduced the Oracle Retail Data Model, a standards-based data model for Oracle Database.

The data model features a retail industry-specific schema complete with embedded retail-specific analytics to help retailers gain extreme intelligence into their business operations.

Built for the Oracle Database platform including the HP Oracle Database Machine and HP Oracle Exadata Storage servers, the Oracle Retail Data Model is generally available and downloadable from the Oracle Technology Network (OTN).

The Oracle Retail Data Model marries extensive retail knowledge with Oracle's industry-leading data warehouse software to deliver immediate value to a wide range of retail organizations including grocery stores, specialty store chains, mass merchants, convenience stores and multi-channel retailers.

The solution helps retailers make better decisions by providing advanced analytics such as forecasting out-of-stock situations, understanding hidden patterns for loss prevention, contribution and market basket analysis, product affinity, customer clustering and segmentation, halo impact and promotional lift.

The Oracle Retail Data Model works with existing retail and point-of-sale systems while providing a data-warehousing platform that is extremely fast, highly secure and reliable and completely customizable and scalable.