Target has big plans for the big holiday season

Oct. 31, 2017

Target is boosting the number of exclusive brands available for the holiday season and expanding ways consumers can shop while at the same time increasing staffing and associate training.

Most of its 1,700 holiday gift products this season will be under $15, according to a press release, and the retailer plans to launch new in-store experiences including interactive photo opportunites and festive giveaways as part of its holiday #TargetFun social media campaign.

"While there's an incredible amount of change happening across retail, we're focused on doing what’s best for our guest and leaning into what makes Target special, particularly during the holidays," said Target CEO and Chairman Brian Cornell, in a press release.

Target is introducing GiftNow on Target.com, which allows gift givers to click the GiftNow button on products on Target.com and send an e-gift box, which allows the recipient to accept the gift, change the color or size, or choose something entirely different, all before anything ships. It is also expanding its Wondershop seasonal brand, introduced in 2016, which features everything needed to trim a tree, to include specialty food gifts and snacks, like caramel popcorn, flavored coffees, gourmet nuts and chocolate truffles.


Topics: Customer Experience, Department Stores, Loyalty Programs, Marketing, Merchandising, Omnichannel / Multichannel, Online Retailing, Retail - Apparel, Shopper Marketing, Social Media, Top 100 Retail, Workforce Management

Companies: Target


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