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Target launches in-store health channel

June 1, 2008

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In-Store Marketing Institute: Target is testing an expansion of its Channel Red in-store TV network into pharmacy departments. The mass merchant began rolling out video screens to pharmacy departments at 100 stores throughout the U.S. in February. The new channel spotlights health and wellness products across various categories and departments, including apparel, electronics and grocery.

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Shopper Marketing Digital Signage In-Store Media Retail - Supermarkets & Grocery Stores Digital Merchandising Retail - Department Stores Point-of-Purchase / POP Retail - General Signage Technology Marketing Merchandising

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