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YETI debuts first flagship boasting unique experience

April 25, 2017

Premium cooler and drinkware brand YETI's first flagship location in Austin, Texas boasts an engaging patron atmosphere aimed at inspiring shoppers to get out and enjoy nature.

The brand, beloved by outdoor enthusiasts, ranches, hunters and angles, worked with Mood Media to develop the interactive retail space, according to a press release.

The store features digital signage highlighting YETI ambassadors, a multi-zone overhead Bose Music System, a YETI bar offering beverages and the chance to watch sporting events, as well as a film viewing area depicting stories of YETI adventurers.

"Brick and mortar retailers who understand and embrace the fact that consumers increasingly expect more experiential shopping experiences will continue to thrive in the marketplace," Ken Eissing, president of in-store media at Mood Media, said in a statement. "The store has to be a physical and emotional manifestation of the brand, and the folks at YETI clearly get it. This collaboration was an exciting opportunity for us to showcase the evolution of the customer experience and provide a glimpse into what the future of retail will be."