Podcast

Podcast: Driving sales when store traffic is down

Declining store traffic is often cited as the key reason why sales are down, but retail analytics expert and two-time author, Mark Ryski has a different take on it – he says, retailers often don’t have a traffic problem, they have a shopper conversion problem. And he has the data to prove it.

February 10, 2020

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Today's podcast is presented by...

HeadCount, is a retail analytics firm focused exclusively on brick-and-mortar store traffic and shopper conversion insights. HeadCountworks with retailers across virtually all categories and sizes, from independents to the largest chains, across North America and 25 countries around the world.

HeadCount's Founder and CEO, Mark Ryski is the author of two books on retail analytics including, Conversion: The Last Great Retail Metric and When Retail Customers Count – books that are widely considered the definitive reference guides on the topic for the retail industry.

Podcast Summary

Mark Ryski (Photo provided).

Declining store traffic is often cited as the key reason why sales are down, but retail analytics expert and two-time author, Mark Ryski has a different take on it – he says, retailers often don't have a traffic problem, they have a shopper conversion problem. And he has the data to prove it.

According to Ryski, many retailers are squandering their precious store traffic and if they put as much effort into converting the shoppers who are already in the store as they do trying to get traffic in the store in the first place, they would be far better off.

In this lively and thought-provoking conversation with Retail Customer Experience Editor Judy Mottl, learn why Ryski thinks retailers have a shopper conversion problem, and what retailers can do to increase sales even when store traffic is down.

Want to learn more? Click here to read Headcount's white paper: "Driving Sales when Store Traffic is Down."