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Consumer Behavior Blogs

How retail leaders can better create a seamless website experience

by Jason Rosenbaum

Jason Rosenbaum, COO of Crowd Favorite, offers up a series of questions retailers need to answer in the quest to provide consumers with the best customer…

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Here's the scoop on conversion rates

by Randall Hartman

Randall Hartman, interactive director and founder of Groundwrk, explains why retailers should not get "conversion rate jealousy" when comparing industry…

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Mobile spending surges bringing big changes for retailers in 2021

by Udayan Bose

Udayan Bose, founder and CEO at NetElixir, shares insight on the major shift in mobile engagement among consumers and what retail marketers need do to revamp…

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Why location data is critical for consumers and retailers

by Brian Cluster — Director of Industry Strategy for CPG & Retail, Stibo Systems

Brian Cluster, director of industry strategy for CPG & Retail, Stibo Systems, explains why why location data is so important in 2021 and why managing it…

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Cross-sell and upsell: How data analytics optimizes customer experience

by Roy Castleman

Roy Castleman, founder and managing director of EC-MSP Ltd., offers up six steps for applying analytics to customer experience.

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What consumers say makes for a great in-location experience in 2021

by Bobby Marhamat — CEO, Raydiant

Raydiant CEO Bobby Marhamat offers up five pillars of a positive in-location experience and explains why it's all about understanding the consumer's priorities.

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How retailers are using video data to make stores safer, more profitable during pandemic

by Stephanie Weagle

Stephanie Weagle, BriefCam CMO, shares insight on the power of video surveillance today and after the COVID-19 pandemic is no longer a worry.

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Retail technology: The path forward

by Andre Hordagoda

Andre Hordagoda, co founder of Go Instore, shares insight that retailers, having survived nearly a full pandemic year, now face a new dilemma — innovate, or…

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3 retail trends that will set the stage in 2021

by Ignatius K.C. Lau

Ignatius K.C. Lau, vice chairman and CEO at SML Group, offers up the top three trends retailers should be aware of and why they need to remain agile and…

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6 retail insights marketers should apply this Valentine’s Day

by Daniel Heer

With consumer spending for the Valentine's Day holiday expected to reach $21.8 billion, Daniel Heer, founder and CEO of Zeotap, maps out six points marketers…

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What economic data tells us about the retail industry in 2020

by Megan Higgins — VP and GM, eCommerce and Marketplaces, Avalara

Megan Higgins, VP/GM, eCommerce and Marketplaces, at Avalara, shares insight on trends and economic changes from the Avalara Commerce Monitor report.

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Delivering on promotions: Why resilience is key to surviving growing online demand

Joe Farrell, managing director, EU Operations, at PFS, shares insight on why and how retailers should be capitalizing on the opportunities ahead and how…

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Key 2020 holiday shopping takeaways: It’s imperative to adapt as customer expectations evolve

by Tara Bartley — Industry Marketing, Akamai

Tara Bartley, senior manager, industry marketing, and Ashitha Bhanu, industry marketing, Akamai, share Akamai data relating to the most recent holiday shopping…

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How automation can help retailers digitally transform in the new year

Venu Kannan, global vice president, Domain and Applications Practice, UiPath, maps out reasons why retailers should be seriously considering automation to meet…

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How retailers can win big by embracing the digital consumer

by Beth VanStory — Partner & CMO, Chief Outsiders

Beth VanStory, a partner and CMO with Chief Outsiders, explains why retailers, from marketing to merchandising to delivery and customer service, must meet…

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2020: The year a pandemic changed the payments ecosystem

by Bethany Ewing

Bethany Ewing, principal, customer marketing, mobile payments lead, Deloitte Digital, and Peter Pearce, senior manager of financial services strategy at…

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2 must-haves for building a robust customer experience in 2021

by John Kavulich — Vice President, IoT Solution Sales, Acuity Brands

John Kavulich, VP, IoT Solution Sales, Acuity Brands Lighting, Inc., shares why the new year is when retailers should reflect on the 2020 learnings and that…

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3 ways retailers must pivot in 2021

by Anthony Ng Monica

Anthony Ng Monica, CEO of Swogo, says the good news for retailers heading into the new year is that there are strategies to help the accelerated digital…

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A glimpse into 2021 retail: The times they (will continue) a-changin'

As the wild and bumpy ride known as 2020 comes to a close, David Wilkinson, president and general manager, NCR Retail, takes a look at some of those changes…

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Seize the new year with 6 lessons from the COVID-19 holiday rush

Mike Chou, director of business development at Harbor Retail, shares six lessons retailers can learn from the COVID-19 impact on the 2020 holiday sales season.

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