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Consumer Behavior News & Media

Consumers stocked up in April ahead of tariffs impact

May 20, 2025

Retail sales grew in April as consumers increased buying to avoid higher prices expected with tariffs, according to the CNB/NRF Retail Monitor.

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Shopper generations have a brand love language

May 20, 2025

Brand love doesn't come easy and it's not stable as Gen Zs, millennials, Gen Xers and Baby Boomers each have their own brand love language and learning that…

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Store remains top growth channel yet tech not supporting experience consumers crave

May 19, 2025

Fashion and apparel stores lead when it comes to technology adoptions but over half, 62%, acknowledge customers are demanding different store experiences than…

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US consumers already changing spend behaviors due to tariffs

May 19, 2025

A good majority of American consumers, 75%, expect tariffs to take effect soon and 51% plan to cut non-essential purchases.

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Consumer shopping behavior changing amidst economic uncertainty

May 16, 2025

Nearly half of consumers, 47%, plan to buy more American-made products this year.

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Gen Z, millennials loving invisible transactions

May 14, 2025

Gen Z and millennials are embracing, and expecting, in-app payments and 60% cite invisible transactions as the best transaction experience.

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Nearly half of consumers expect personalized marketing

May 9, 2025

Nearly four in 10 U.S. consumers expect brands to personalize their online shopping experiences, including tailored interactions, product recommendations and…

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How data analytics can drive retail customer engagement

by Raman Awal — SVP & Global Practice Head, Mastek

Customer engagement research reveals some telling facts — organizations focused on customer engagement saw cross-sell revenue surge by 22% and upsell revenue…

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Mother’s Day spend projected to hit $34.1B

May 8, 2025

Mother's Day spending by consumers is expected to reach $34.1 billion, up from last year's $33.5 billion.

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Economy growing despite tariffs, yet consumers worried about recession

May 7, 2025

Tariffs imposed by President Donald Trump are driving increased worries about the economy, according to the National Retail Federation.

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Cashless payments accelerating in self-service retail

May 7, 2025

Consumers are grabbing credit cards and digital wallets over cash these days and the trend indicates a significant shift toward cashless payments in…

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Tariffs in retail: What retailers should do as consumers react, experts offer advice

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The tariff decisions are driving fast change and retailers have been quick to react as consumers are already changing shopping behavior. Experts share insight…

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Price matters most to older consumers, not as much to younger shoppers

May 5, 2025

Price is the most influential factor for 62% of consumers and is top priority to Boomers (71%) and Gen X (68%) but less influential for Gen Z (56%) and…

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Poor customer service tops in negative shopping experiences

May 5, 2025

Nearly two-thirds of consumers report having had negative experiences when buying from brands and poor customer service is the top reason.

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Higher retail prices spurred by tariffs driving consumers toward best deal

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Nearly four in 10 consumers will go wherever the deal is best if retail prices jump due to tariffs and Baby Boomers will be leading the charge.

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How Gen Z is driving change in the retail customer experience

In this episode of the CX Innovators podcast Judy Mottl, editor of Retail Customer Experience, talks with Dr. Steven Stovall, Ph.D., associate professor of…

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Majority of consumers deeply concerned about potential tariff price increases

April 30, 2025

A strong majority, 55%, of U.S. consumers are deeply concerned about potential tariff-drive price increases.

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What's coming in retail: 4 consumer insights to watch for

by Joanna Clark-Simpson — Head of Consumer Research and Marketing, PissedConsumer.com

Consumers are cautious as they watch for impacts from economic conditions, but consumers remain willing to spend their money with retailers who offer…

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Consumers embracing Gen AI tools in lieu of typical search engines

April 28, 2025

Over half, 58%, of consumers have replaced traditional search engines with Gen AI tools when it comes to searching product and service recommendations. The…

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Retail sales grew in March despite tariff concern

April 28, 2025

Retail sales grew in March, according to U.S. Census Bureau data, but consumers are worried about the impact of rising tariffs, according to the National…

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