First rule in empathetic marketing: Know thy customer

One way brands are effectively engaging with customers is through empathy. A buzzword in the marketing world, empathy is the act of putting yourself in your…

Apparel retailers facing challenges in new year

January 11, 2016

While the 2015 holiday season proved rewarding for most retailers there are more than a few, at least five, facing some hurdles and obstacles in 2016.

Understanding a consumer's personality is key to engagement, purchase activity

January 11, 2016

Providing the best retail customer experience is tied to many things and one is knowing exactly who the customer is, what they’re looking for and where they’re…

Ford aims to make auto ownership a more fulfilling customer experience

Car maker aims to boost customer driving experience for both Ford and non-Ford customers.

Digital investments key factor in sales growth at J.C. Penney

January 7, 2016

Unlike its competitor Macy's, J.C. Penney is celebrating a sales spike despite warm weather that hindered apparel sales this holiday season and credits its…

Kmart chief: We're focusing on the fun factor and meeting shopper needs

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Kmart's strategy is to provide every shopper, whether online or in a store, the best consumer experience and is relying on both old and new approaches to…

The great Occam’s Razor paradox for retailing in 2016

by Chris Petersen — Owner, IMS

The law of parsimony is great for consumers, but a burden for retailers.

Apple aims to draw out the artist in iPhone, iPad user base

January 1, 2016

Apple will debut new creative and artistic workshops for device users.

Manhattan Toys 'R' Us closes doors as new year arrives

December 31, 2015

One of New York City’s Times Square retail icons closed its doors this week, with children and adults alike not feeling very jolly about the prospect of never…

5 New Year resolutions to drive smarter retail customer experiences

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

This past year has clearly been a year of advancement and enlightenment by retailers, and 2016 is likely not going to be much different. Here's a few…

Why 2016 may be the year of the mobile website shopper

Next year may be the year of the mobile website consumer, and retailers need to be ready.

Etailer offers unique customer experience in inventory redux strategy

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

December 29, 2015

Everlane, a clothing etailer, hopes to reduce inventory by allowing shoppers to choose one of three price points on certain clothing in a special five-day…

Click and collect: A hat trick retailers can't pull off?

by Chris Petersen — Owner, IMS

'Sort of works' is not acceptable for today's omnichannel consumers.

Dear Santa: All I want for Christmas is equal product pricing across genders

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

From razors and clothing to toys and adult diapers, women are likely always paying more for a product than men.

Zappos’ Santa Claus feat leaves big shoes to fill

by Bryan Pearson — President, LoyaltyOne

A recent act of kindness by Zappos has some wondering if it could spin its reputation for feel-good experiences into a marketing tool.

Mitigating cybersecurity threats to ensure customer experience is a safe one

Although the nationwide rollout of EMV technology is beginning to eliminate some security concerns, experts expect to see an increase in online fraud as…

Amazon mulling air freight service operation, claims reports

December 22, 2015

Amazon isn’t just looking to drones to provide faster and more efficient shipping and delivery operations.

Amazon grabs early online holiday sales share

December 22, 2015

Amazon takes top rank in early holiday consumer spending.

Year in Review: 5 insights on why data will remain critical in 2016

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Data, specifically given the looming Internet of Things technology ahead, will prove even more critical for retailers in 2016.

Mystery Santas deliver random retail acts of kindness

December 21, 2015

It’s a story that would warm even the Grinch’s cold heart.