5 tips to boost customer loyalty in 2017

5 tips to boost customer loyalty in 2017

The new year is fast upon us and with it comes new opportunities for brands to surprise and delight their customers with engaging and rewarding experiences. A well-designed, innovative loyalty program can help you get there.

Live webinar: How merchant-branded payment boosts brand, loyalty and customer satisfaction

Live webinar: How merchant-branded payment boosts brand, loyalty and customer satisfaction

Mobile pay is an increasing want for consumers and now there’s a new opportunity for retailers wanting to provide more than just mobile device payment functionality.

Redefining the customer reward strategy

Redefining the customer reward strategy

Reward programs have been around since 1793, but it would be a mistake to believe we as businesses and marketers have mastered the concept.

How to keep your loyalty program from failing over the holidays

How to keep your loyalty program from failing over the holidays

Whether you have a loyalty program or are working on creating one for the holiday rush, don't get caught making some common mistakes that end up doing more damage than good.

[Webinar] How to create the seamless cross-channel connection

[Webinar] How to create the seamless cross-channel connection

Today's shoppers browse online while checking out shelves and racks in brick-and-mortar retailers, so building loyalty and brand advocacy is challenging.

Tips for turning a browsing shopper into a buying shopper

Tips for turning a browsing shopper into a buying shopper

Mobile technology strategy, whether it's launching an app or initiating a coupon program, is a bit trickier for some retailers due to regulatory oversight. Yet there are best practices and approaches that can, and do, work when it comes to spurring the browsing consumer into becoming a buying consumer.

Dunkin' Donuts, Pita Pit share tips for driving mobile app adoption, use

Dunkin' Donuts, Pita Pit share tips for driving mobile app adoption, use

Digital gurus at Dunkin' Donuts and Pita Pit offer up real-life insight on mobile app strategy.

3 ways to ensure a loyalty program pays off

3 ways to ensure a loyalty program pays off

Retailers need to be convenient, responsive and memorable. At every touchpoint, we should strive to answer the question "how is this helping shoppers out?"

5 tidbits from the CONNECT Mobile Innovation Summit

5 tidbits from the CONNECT Mobile Innovation Summit

No matter which way you turn these days, mobile (or mobility) is at the center of most conversations for banks, retailers, restaurants and any other consumer-facing brand.

Tips for meeting Generation Z customer expectations

Tips for meeting Generation Z customer expectations

Questions about the trickiest group of consumers answered: Unlock the secret to effectively reaching Generation Z.

How to build an innovative loyalty program

How to build an innovative loyalty program

Investing in a loyalty program seems like a logical way to retain customers and spread the word about product. But is it a good approach with shopping apps? How can you make sure a loyalty program doesn't repeat the common mistakes of others?

Why customer loyalty is way more than just offering a consumer discount

Why customer loyalty is way more than just offering a consumer discount

Deploying a retail customer loyalty strategy is much more than just offering a discount: it's a connection between a consumer experience and the customer journey.

5 signs you're in a relationship with the consumer … or not

5 signs you're in a relationship with the consumer … or not

The most important 'sale' made every day is building relationships.

A lesson on loyalty: Where Starbucks went wrong

A lesson on loyalty: Where Starbucks went wrong

Brands can learn a lot from the Starbucks reward program controversy — from using best methods in the program development stages, to structuring reward programs to remain flexible, to striking a smarter balance between customer happiness and business needs.

Talking With: ShopperTrak Revenue Chief Kevin Kearns on loyalty program trends

Talking With: ShopperTrak Revenue Chief Kevin Kearns on loyalty program trends

Developing and implementing a customer loyalty program is at the top of most retailers' to-do list as a strategy for boosting customer experience. But loyalty approaches are not all created equally.

Talking With: Birdzi CEO Shekar Raman on customer loyalty do's and don'ts

Talking With: Birdzi CEO Shekar Raman on customer loyalty do's and don'ts

A prime focus for retailers is expanding and improving customer loyalty as the return customer is the best customer a retailer can have.

Report: Canadian retailers lagging on retail customer experience, meeting consumer needs

Report: Canadian retailers lagging on retail customer experience, meeting consumer needs

Retailers in Canada are not paying enough attention to consumer needs and expectations and need to re-energize their focus on customers.

5 tips for boosting customer loyalty

5 tips for boosting customer loyalty

Kevin Cochrane, CMO of digital experience management player Jahia, shares specific tips on the strategy.

A beautiful find: How 2 grocers stock relevance through sustainability

A beautiful find: How 2 grocers stock relevance through sustainability

The issue of sustainability in the supermarket aisle is no longer a question. It is the answer to retaining relevance among earth-conscious consumers.

Starbucks loyalty change brews anger, filters out value of experience

Starbucks loyalty change brews anger, filters out value of experience

The shift in how members of My Starbucks Rewards earn stars may be a test of its customer loyalty, but with the program's expanding mobile payment and other features, the change also underscores the unrecognized value of data among its members.

Showing (41 - 60) of 317

Get the latest news & insights


News

Resources

Trending

Features

Educated and prepared store associates key to successful brick-and-mortar stores