The new year is fast upon us and with it comes new opportunities for brands to surprise and delight their customers with engaging and rewarding experiences. A well-designed, innovative loyalty program can help you get there.
Mobile pay is an increasing want for consumers and now there’s a new opportunity for retailers wanting to provide more than just mobile device payment functionality.
Reward programs have been around since 1793, but it would be a mistake to believe we as businesses and marketers have mastered the concept.
Whether you have a loyalty program or are working on creating one for the holiday rush, don't get caught making some common mistakes that end up doing more damage than good.
Today's shoppers browse online while checking out shelves and racks in brick-and-mortar retailers, so building loyalty and brand advocacy is challenging.
Mobile technology strategy, whether it's launching an app or initiating a coupon program, is a bit trickier for some retailers due to regulatory oversight. Yet there are best practices and approaches that can, and do, work when it comes to spurring the browsing consumer into becoming a buying consumer.
Digital gurus at Dunkin' Donuts and Pita Pit offer up real-life insight on mobile app strategy.
Retailers need to be convenient, responsive and memorable. At every touchpoint, we should strive to answer the question "how is this helping shoppers out?"
No matter which way you turn these days, mobile (or mobility) is at the center of most conversations for banks, retailers, restaurants and any other consumer-facing brand.
Questions about the trickiest group of consumers answered: Unlock the secret to effectively reaching Generation Z.
Investing in a loyalty program seems like a logical way to retain customers and spread the word about product. But is it a good approach with shopping apps? How can you make sure a loyalty program doesn't repeat the common mistakes of others?
Deploying a retail customer loyalty strategy is much more than just offering a discount: it's a connection between a consumer experience and the customer journey.
The most important 'sale' made every day is building relationships.
Brands can learn a lot from the Starbucks reward program controversy — from using best methods in the program development stages, to structuring reward programs to remain flexible, to striking a smarter balance between customer happiness and business needs.
Developing and implementing a customer loyalty program is at the top of most retailers' to-do list as a strategy for boosting customer experience. But loyalty approaches are not all created equally.
A prime focus for retailers is expanding and improving customer loyalty as the return customer is the best customer a retailer can have.
Retailers in Canada are not paying enough attention to consumer needs and expectations and need to re-energize their focus on customers.
Kevin Cochrane, CMO of digital experience management player Jahia, shares specific tips on the strategy.
The issue of sustainability in the supermarket aisle is no longer a question. It is the answer to retaining relevance among earth-conscious consumers.
The shift in how members of My Starbucks Rewards earn stars may be a test of its customer loyalty, but with the program's expanding mobile payment and other features, the change also underscores the unrecognized value of data among its members.