Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.
Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be.
As loyalty programs have expanded to include more emotional benefits, they have seen the value associated with meeting a consumer's needs. Now companies are competing for customer relationships rather than customer memberships.
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Brands associating and disassociating with a polarizing President are going to tap into at least some of that emotion. So as a brand leader, it’s imperative you prepare to do something, do nothing, or be prepared with a contingency when you might not have a choice.
Bottom line, smartphone technology and apps are an incredible way to reach customers in new and creative ways. Use technology in new ways to give the customer what they want and that will improve customer retention. However, developing a great app is more complicated than many know.
Millennials aren't the only ones feeling overwhelmed by the barrage of advertisements. A 2016 HubSpot survey showed 91 percent of respondents feel today's ads are more intrusive than they were just two years ago, and 79 percent feel retargeted ads are tracking them too closely.
7-Eleven hasn't been a major force when it comes to digital innovation but it’s working hard to make up for lost time and striving to establish itself as a digital technology front runner.
Customer loyalty requires more than offering a customer a free coffee every time they buy 10. There’s no middle ground any longer as user experience is key for retailers wanting to win the battle.
The year 2016 was one of technology, big changes and big steps by retailers aiming to boost and hone the customer experience. Here's a look back at the big news and advancements.
The new year is fast upon us and with it comes new opportunities for brands to surprise and delight their customers with engaging and rewarding experiences. A well-designed, innovative loyalty program can help you get there.
Mobile pay is an increasing want for consumers and now there’s a new opportunity for retailers wanting to provide more than just mobile device payment functionality.
Reward programs have been around since 1793, but it would be a mistake to believe we as businesses and marketers have mastered the concept.
Whether you have a loyalty program or are working on creating one for the holiday rush, don't get caught making some common mistakes that end up doing more damage than good.
Today's shoppers browse online while checking out shelves and racks in brick-and-mortar retailers, so building loyalty and brand advocacy is challenging.
Mobile technology strategy, whether it's launching an app or initiating a coupon program, is a bit trickier for some retailers due to regulatory oversight. Yet there are best practices and approaches that can, and do, work when it comes to spurring the browsing consumer into becoming a buying consumer.
Digital gurus at Dunkin' Donuts and Pita Pit offer up real-life insight on mobile app strategy.
Retailers need to be convenient, responsive and memorable. At every touchpoint, we should strive to answer the question "how is this helping shoppers out?"
No matter which way you turn these days, mobile (or mobility) is at the center of most conversations for banks, retailers, restaurants and any other consumer-facing brand.
Questions about the trickiest group of consumers answered: Unlock the secret to effectively reaching Generation Z.