With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
According to global consulting firm Bain & Company, it costs six to seven times more for an organization to acquire a new customer than to keep an existing one.
Walmart created some buzz when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is Walmart's cornerstone: those big stores.
Today's retail stakes are too high for "lies, damned lies, and statistics."
Nikki Baird, Jack Philbin among the keynote speakers for the inaugural executive event.
Psychology 101 meets loyalty marketing.
The boutique hotel chain, long known for delivering personalized experiences, has reincarnated its loyalty program, InTouch, to one that better reflects the kinds of relationships it strives for with its guests.
How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.
The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital engagement as finely as a charcoal liner.
In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.
The Boston-based company says customers increased spend after merchants integrated iBeacon.
Consider the benefits to be gained when two merging companies start unifying their loyalty strategies early on.
The collection of consumer data is not just transactional – there is an emotional component that is being ignored.
The grocery industry seemingly changes daily, with new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that continues blurring the lines among social, mobile, CRM and loyalty programs. Given this level of marketing turmoil,...
Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure.
Three questions to ask of your business to understand how to leverage POS data for a competitive advantage.
Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.
For a lot of loyalty program members today, getting to gold is a treasure hunt, and only the program operator holds the map. Almost one-third of consumers do not know which tier they belong to in the loyalty program they...
Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 21 launched a social media-heavy program, Elite Rewards, which rewards members for their social media engagement and purchases.
We all know that loyalty programs are popular with customers, but when it comes to why a customer shops with a particular brand, the loyalty program is actually fairly far down the list of reasons for why a customer engages....