Retail in 2015: The age of uncertainty

Retail in 2015: The age of uncertainty

Results of a new survey show a disconnect between what customers say they want, and what retailers think they want.

Macy's omnichannel strategy: Moving engagement as well as sweaters

Macy's omnichannel strategy: Moving engagement as well as sweaters

Do bricks and mortar cost more than bytes and channels? For Macy's, the question may not matter as much as whether the two investments, combined, sell more sweaters, suits and shoes.

How mobile changes consumer behavior

How mobile changes consumer behavior

When 82 percent of U.S. adults own smartphones, and 91 percent keep them with them at all times, a mobile strategy for retail becomes more important than ever.

Are you prepared for the mobile revolution? Take this 10-question quiz to find out.

Are you prepared for the mobile revolution? Take this 10-question quiz to find out.

If you're not up to speed on mobile and all of its implications for retail, you will find the future to be very challenging.

Why it's time to retire the concept of generations

Why it's time to retire the concept of generations

For marketers, labeling a target market as "millennials" or "boomers" makes as much sense as grouping all the Capricorns together and targeting them.

What did you miss at #CONNECTsummit14? Check out the highlights

What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

Understanding the lifetime value of a loyal customer

Understanding the lifetime value of a loyal customer

It is a business practice so long-standing it is practically a cliché. Companies fall all over themselves to woo new customers, but once they get them, they have no idea how to make them profitable.

iPhone mobile payment option opens up opportunity for marketers

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

Mastering customer retention using data

Mastering customer retention using data

According to global consulting firm Bain & Company, it costs six to seven times more for an organization to acquire a new customer than to keep an existing one.

Walmart's web efforts leave much in store

Walmart's web efforts leave much in store

Walmart created some buzz when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is Walmart's cornerstone: those big stores.

Seven critical questions required for business decision precision

Seven critical questions required for business decision precision

Today's retail stakes are too high for "lies, damned lies, and statistics."

CONNECT Summit to delve into the evolving impact of mobile

CONNECT Summit to delve into the evolving impact of mobile

Nikki Baird, Jack Philbin among the keynote speakers for the inaugural executive event.

Kimpton Karma brings big data full-circle

Kimpton Karma brings big data full-circle

The boutique hotel chain, long known for delivering personalized experiences, has reincarnated its loyalty program, InTouch, to one that better reflects the kinds of relationships it strives for with its guests.

The three main things customers want from mobile payments

The three main things customers want from mobile payments

How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.

L'Oreal app holds a mirror to consumer insights

L'Oreal app holds a mirror to consumer insights

The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital engagement as finely as a charcoal liner.

Big wins with Little Data, in four steps

Big wins with Little Data, in four steps

In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.

Retailers using mobile payment platform LevelUp get iBeacon support

Retailers using mobile payment platform LevelUp get iBeacon support

The Boston-based company says customers increased spend after merchants integrated iBeacon.

Buttoned-up loyalty: The case of Men’s Wearhouse and Jos. A. Bank

Buttoned-up loyalty: The case of Men’s Wearhouse and Jos. A. Bank

Consider the benefits to be gained when two merging companies start unifying their loyalty strategies early on.

The one thing about Big Data that retailers aren't talking about enough

The one thing about Big Data that retailers aren't talking about enough

The collection of consumer data is not just transactional – there is an emotional component that is being ignored.

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