Are you so good that your customers are loyal to you even without the incentives of a loyalty program? Good enough that they would be willing to pay to belong to your loyalty program?
In reality, most retail loyalty programs are little more evolved than a basic paper coupon.
Three ways retailers and manufacturers can accomplish greater loyalty and sales during the busy holiday season.
Who knows? Someone may be watching.
If you didn't adopt a loyalty program in 2014, this is one New Year's resolution that's sure to pay off, and the numbers prove it.
It took Scrooge three ghosts and a long night to become a charitable man. For many loyalty marketers, it only requires the spirit of competition.
Apple Pay diminishes the ability to track shopper behavior. This is among the reasons that some major retailers are not accepting it.
Gamification is among the buzziest trends in loyalty marketing these days, and while it can be a compelling tool for early engagement, its effectiveness depends on the nimbleness of the hands behind the game.
Most of the data you're looking for is already in place; it's just a matter of going beyond spreadsheets to find it.
Yes2You Rewards is a currency-neutral customer loyalty program that rewards at a rate of 5 percent on spending in-store and online. The Wisconsin-based department store chain operates 1,163 stores in 49 states.
Results of a new survey show a disconnect between what customers say they want, and what retailers think they want.
Do bricks and mortar cost more than bytes and channels? For Macy's, the question may not matter as much as whether the two investments, combined, sell more sweaters, suits and shoes.
When 82 percent of U.S. adults own smartphones, and 91 percent keep them with them at all times, a mobile strategy for retail becomes more important than ever.
If you're not up to speed on mobile and all of its implications for retail, you will find the future to be very challenging.
For marketers, labeling a target market as "millennials" or "boomers" makes as much sense as grouping all the Capricorns together and targeting them.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
It is a business practice so long-standing it is practically a cliché. Companies fall all over themselves to woo new customers, but once they get them, they have no idea how to make them profitable.
With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
According to global consulting firm Bain & Company, it costs six to seven times more for an organization to acquire a new customer than to keep an existing one.
Walmart created some buzz when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is Walmart's cornerstone: those big stores.