Results of a new survey show a disconnect between what customers say they want, and what retailers think they want.
Do bricks and mortar cost more than bytes and channels? For Macy's, the question may not matter as much as whether the two investments, combined, sell more sweaters, suits and shoes.
When 82 percent of U.S. adults own smartphones, and 91 percent keep them with them at all times, a mobile strategy for retail becomes more important than ever.
If you're not up to speed on mobile and all of its implications for retail, you will find the future to be very challenging.
For marketers, labeling a target market as "millennials" or "boomers" makes as much sense as grouping all the Capricorns together and targeting them.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
It is a business practice so long-standing it is practically a cliché. Companies fall all over themselves to woo new customers, but once they get them, they have no idea how to make them profitable.
With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
According to global consulting firm Bain & Company, it costs six to seven times more for an organization to acquire a new customer than to keep an existing one.
Walmart created some buzz when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is Walmart's cornerstone: those big stores.
Today's retail stakes are too high for "lies, damned lies, and statistics."
Nikki Baird, Jack Philbin among the keynote speakers for the inaugural executive event.
Psychology 101 meets loyalty marketing.
The boutique hotel chain, long known for delivering personalized experiences, has reincarnated its loyalty program, InTouch, to one that better reflects the kinds of relationships it strives for with its guests.
How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.
The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital engagement as finely as a charcoal liner.
In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.
The Boston-based company says customers increased spend after merchants integrated iBeacon.
Consider the benefits to be gained when two merging companies start unifying their loyalty strategies early on.
The collection of consumer data is not just transactional – there is an emotional component that is being ignored.