Loyalty Programs News & Media
Loyalty programs paying off for c-stores
October 5, 2023
A convenience store loyalty program can deliver a 12% higher check, and loyalty members, across any rewards program.
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50% of consumers frustrated with rewards, loyalty programs
October 3, 2023
Half of U.S. reward program members are feeling increased frustration at the lack of choice in how they receive their rewards and more than a third are feeling…
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Customer-centric holiday campaign strategies for a cookie-less future
by Randi Amorusi — VP of Client Success and Marketing, Whereoware
By pivoting the focus toward fostering customer loyalty, accumulating first-party data, and crafting personalized experiences, retailers can not only navigate…
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Under Armour launches UA rewards loyalty program
August 29, 2023
Under Armour now has a loyalty program — the first-ever for the iconic athletic wear brand.
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Tanger Outlets takes digital-first strategy in loyalty program revamp
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
The company has refreshed its TangerClub loyalty program and launched a new app that puts loyalty rewards and information in the customer’s hand.
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Networld Media Group launches Rewards That Matter website for consumers
August 3, 2023
Networld Media Group, which owns a number of B2B websites in the restaurant, technology and retail spaces, has launched its first consumer website, Rewards…
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Tanger Outlets refreshes loyalty program, debuts app
July 20, 2023
Tanger Outlets has launched a refreshed TangerClub guest loyalty program as well as an all-new mobile app.
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For better loyalty, focus on the customer experience not just a point program
by Danielle Savin — Senior Director Marketing Solutions, Capgemini
By shifting the focus of the loyalty program from points to better experiences, brands can instill the kind of customer loyalty that grows in strength and…
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Target Circle Week rewards loyalty members
June 29, 2023
Target is celebrating its Target Circle loyalty members with what it's calling its biggest sale of the season: Target Circle Week, happening July 9 through…
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Convenience chain taps Punchh platform to drive customer loyalty
June 14, 2023
Convenience store chain Stinker Stores is deploying the Punchh platform from ParTech Inc. to drive customer loyalty and enhance the customer experience.
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PetSmart’s loyalty strategy is all about getting personal
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
The pet retailer’s loyalty program is at 60 million members and counting.
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Walmart teams with Pawp on membership perk
May 31, 2023
Walmart is adding a pet telehealth perk to its Walmart+ membership program that will give subscribers one year of free access to the virtual service's pet…
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Tanger Outlets taps Coniq to power customer personalization
May 31, 2023
Tanger Outlets is tapping Coniq, a loyalty platform provider, to drive enhancements that empower its diverse roster of retail partners to deliver personalized…
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7 simple keys to customer loyalty
by Alicia Lavay — Executive Director, ICX Association
ICX Association Executive Director Alicia Lavay shares 7 principles to help build customer relationships that last a lifetime. The ICXA's annual Customer…
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The name of the game is customer retention, not acquisition
by Jay Kulkarni
The time is now for all attention to be on customer retention over acquisition.
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Unilever Canada debuts rewards app
May 15, 2023
Unilever Canada has launched a loyalty app called Leap Rewards aimed at helping consumers save money on purchases of responsibly made brand products while…
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3 ways to build stronger brand loyalty in today’s digital world
When it comes to customer acquisition and fostering loyalty retailers need to take advantage of all the digital tools available.
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Ikea debuts business member loyalty program
May 2, 2023
Ikea is offering business members discounts, design support and other resources as part of a free loyalty program focused on small businesses.
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True Religion debuts loyalty program
April 14, 2023
True Religion is launching a loyalty program as part of its digital-first direct-to-consumer strategy and to build deeper relationships with customers.
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The new brand loyalty: How CX value is becoming a powerful brand differentiator
by Elizabeth Tobey — Head of Marketing, NICE FluenCX, NICE
Today's customers are no longer blind brand loyalists, at least not in the ways we once defined loyalty. In fact, the very notion of brand loyalty is shifting.
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