Merchants shift priorities to better serve today's consumers

Merchants shift priorities to better serve today's consumers

London-based multinational retailer Marks and Spencer describes how it created a new loyalty program.

9 things to know about retail loyalty programs

9 things to know about retail loyalty programs

From the tangible value of data assets to stealth pricing, loyalty programs can offer retailers many advantages that are little understood. Here are nine aspects of loyalty marketing that retailers may not know.

Loyalty applications and payments: Are consumers ready?

Loyalty applications and payments: Are consumers ready?

Loyalty applications are more popular than ever and as we shift to mobile payments there is a new opportunity to integrate rewards and payments.

Investing in loyalty: How a family-run chain may just upstage big brands

Investing in loyalty: How a family-run chain may just upstage big brands

Supermarket chain H-E-B’s plan to give workers a stake in the company hints at technological capabilities that enable retailers to better compensate their workers.

Live webinar: How millennials disrupt shopping and the new world of connected shopping

Live webinar: How millennials disrupt shopping and the new world of connected shopping

Retail Customer Experience is hosting a free one-hour webinar focusing on the shifting marketing, merchandising and brand strategies in the quest to attract the millennial consumer

Seeking youth, Macy's flagship gets a $400M face-lift. But what of loyalty?

Seeking youth, Macy's flagship gets a $400M face-lift. But what of loyalty?

Youth comes but once, but if you are a retailer, it comes continuously. As Macy's continues its three-year strategy to appeal to teen shoppers, a flagship effort presents further opportunities for its rewards initiatives.

REI, sales and cold turkey: How some brands live the mission, and some miss it

REI, sales and cold turkey: How some brands live the mission, and some miss it

REI’s daring decision to close its doors on Black Friday represents the latest effort in the broadening movement of conscientious consumerism. The hitch for such organizations is balancing their desire to live a chosen mission while also making a living. How REI, Ten Thousand Villages and others do it, and why some fail.

Building the brand culture: It’s all about empowering employees

Building the brand culture: It’s all about empowering employees

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

Going beyond the discount with new approaches to spur brand loyalty

Going beyond the discount with new approaches to spur brand loyalty

Retailers seeking to reward shoppers can tap new loyalty program approaches to attract new customers, boost revenues and provide memorable experiences for consumers.

ICX Symposium: The customer experience is about technology + emotion

ICX Symposium: The customer experience is about technology + emotion

Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not the sole ingredient.

5 'don’ts' and 1 ‘do’ for making the customer experience rich and robust

5 'don’ts' and 1 ‘do’ for making the customer experience rich and robust

Simple, common sense strategies in communicating with shoppers can prove rewarding for businesses and consumers.

Creating a personal experience: First steps and the best steps

Creating a personal experience: First steps and the best steps

Experts offer up insight on what to do first in the personalization strategy and how to get started with some simple steps.

Creating a personal experience: Misconceptions, why data is a critical element

Creating a personal experience: Misconceptions, why data is a critical element

The good news is that technology is making it an easier and more affordable strategy, but retailers need to have the right data. They can’t afford to push the strategy off to the sidelines.

How loyalty programs can drive retailers, customers to embrace mobile payments

How loyalty programs can drive retailers, customers to embrace mobile payments

The point of sale is a valuable moment to boost a consumer's experience. If managed right it can also be a huge loyalty-boosting event.

Propelling change requires innovation, talent and technology

Propelling change requires innovation, talent and technology

It’s hard to change someone’s mind once they have it made up right? But retailers expect this every day. We expect shoppers to change brands and behaviors, and we expect employees to change and embrace new ways of communicating with customers to promote our products.

6 dos and don’ts of successful loyalty programs

6 dos and don’ts of successful loyalty programs

Loyalty programs are a standard form of marketing by retailers these days, whether they’re done digitally or via old-fashioned punch cards. All programs are not created equally, however, which is why it’s important for retailers to ensure they are getting the most out of loyalty programs.

Boosting sales on hot summer days requires cool customer engagement approaches

Boosting sales on hot summer days requires cool customer engagement approaches

As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania of Father’s Day in late June comes and goes.

5 loyalty program dos and don'ts

5 loyalty program dos and don'ts

Experts discuss the five fundamentals of a successful loyalty program.

Is your promotional process a positive customer experience?

Is your promotional process a positive customer experience?

A robust promotional strategy has become an integral element of nearly every organization’s marketing mix. However, promotions without the right structure could turn a positive into a negative.

Taking a closer look at AmEx's land of Plenti

Taking a closer look at AmEx's land of Plenti

Once again, one of the latest trends in U.S. retail is following that of Europe, and even the world. Like shifting hemlines and boot heights, the launch of the Plenti coalition loyalty program by American Express comes after the same movement has been embraced, particularly among retailers, globally.

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