London-based multinational retailer Marks and Spencer describes how it created a new loyalty program.
From the tangible value of data assets to stealth pricing, loyalty programs can offer retailers many advantages that are little understood. Here are nine aspects of loyalty marketing that retailers may not know.
Loyalty applications are more popular than ever and as we shift to mobile payments there is a new opportunity to integrate rewards and payments.
Supermarket chain H-E-B’s plan to give workers a stake in the company hints at technological capabilities that enable retailers to better compensate their workers.
Retail Customer Experience is hosting a free one-hour webinar focusing on the shifting marketing, merchandising and brand strategies in the quest to attract the millennial consumer
Youth comes but once, but if you are a retailer, it comes continuously. As Macy's continues its three-year strategy to appeal to teen shoppers, a flagship effort presents further opportunities for its rewards initiatives.
REI’s daring decision to close its doors on Black Friday represents the latest effort in the broadening movement of conscientious consumerism. The hitch for such organizations is balancing their desire to live a chosen mission while also making a living. How REI, Ten Thousand Villages and others do it, and why some fail.
Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.
Retailers seeking to reward shoppers can tap new loyalty program approaches to attract new customers, boost revenues and provide memorable experiences for consumers.
Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not the sole ingredient.
Simple, common sense strategies in communicating with shoppers can prove rewarding for businesses and consumers.
Experts offer up insight on what to do first in the personalization strategy and how to get started with some simple steps.
The good news is that technology is making it an easier and more affordable strategy, but retailers need to have the right data. They can’t afford to push the strategy off to the sidelines.
The point of sale is a valuable moment to boost a consumer's experience. If managed right it can also be a huge loyalty-boosting event.
It’s hard to change someone’s mind once they have it made up right? But retailers expect this every day. We expect shoppers to change brands and behaviors, and we expect employees to change and embrace new ways of communicating with customers to promote our products.
Loyalty programs are a standard form of marketing by retailers these days, whether they’re done digitally or via old-fashioned punch cards. All programs are not created equally, however, which is why it’s important for retailers to ensure they are getting the most out of loyalty programs.
As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania of Father’s Day in late June comes and goes.
Experts discuss the five fundamentals of a successful loyalty program.
A robust promotional strategy has become an integral element of nearly every organization’s marketing mix. However, promotions without the right structure could turn a positive into a negative.
Once again, one of the latest trends in U.S. retail is following that of Europe, and even the world. Like shifting hemlines and boot heights, the launch of the Plenti coalition loyalty program by American Express comes after the same movement has been embraced, particularly among retailers, globally.