How to build an innovative loyalty program

How to build an innovative loyalty program

Investing in a loyalty program seems like a logical way to retain customers and spread the word about product. But is it a good approach with shopping apps? How can you make sure a loyalty program doesn't repeat the common mistakes of others?

Why customer loyalty is way more than just offering a consumer discount

Why customer loyalty is way more than just offering a consumer discount

Deploying a retail customer loyalty strategy is much more than just offering a discount: it's a connection between a consumer experience and the customer journey.

5 signs you're in a relationship with the consumer … or not

5 signs you're in a relationship with the consumer … or not

The most important 'sale' made every day is building relationships.

A lesson on loyalty: Where Starbucks went wrong

A lesson on loyalty: Where Starbucks went wrong

Brands can learn a lot from the Starbucks reward program controversy — from using best methods in the program development stages, to structuring reward programs to remain flexible, to striking a smarter balance between customer happiness and business needs.

Talking With: ShopperTrak Revenue Chief Kevin Kearns on loyalty program trends

Talking With: ShopperTrak Revenue Chief Kevin Kearns on loyalty program trends

Developing and implementing a customer loyalty program is at the top of most retailers' to-do list as a strategy for boosting customer experience. But loyalty approaches are not all created equally.

Talking With: Birdzi CEO Shekar Raman on customer loyalty do's and don'ts

Talking With: Birdzi CEO Shekar Raman on customer loyalty do's and don'ts

A prime focus for retailers is expanding and improving customer loyalty as the return customer is the best customer a retailer can have.

Report: Canadian retailers lagging on retail customer experience, meeting consumer needs

Report: Canadian retailers lagging on retail customer experience, meeting consumer needs

Retailers in Canada are not paying enough attention to consumer needs and expectations and need to re-energize their focus on customers.

5 tips for boosting customer loyalty

5 tips for boosting customer loyalty

Kevin Cochrane, CMO of digital experience management player Jahia, shares specific tips on the strategy.

A beautiful find: How 2 grocers stock relevance through sustainability

A beautiful find: How 2 grocers stock relevance through sustainability

The issue of sustainability in the supermarket aisle is no longer a question. It is the answer to retaining relevance among earth-conscious consumers.

Starbucks loyalty change brews anger, filters out value of experience

Starbucks loyalty change brews anger, filters out value of experience

The shift in how members of My Starbucks Rewards earn stars may be a test of its customer loyalty, but with the program's expanding mobile payment and other features, the change also underscores the unrecognized value of data among its members.

Merchants shift priorities to better serve today's consumers

Merchants shift priorities to better serve today's consumers

London-based multinational retailer Marks and Spencer describes how it created a new loyalty program.

9 things to know about retail loyalty programs

9 things to know about retail loyalty programs

From the tangible value of data assets to stealth pricing, loyalty programs can offer retailers many advantages that are little understood. Here are nine aspects of loyalty marketing that retailers may not know.

Loyalty applications and payments: Are consumers ready?

Loyalty applications and payments: Are consumers ready?

Loyalty applications are more popular than ever and as we shift to mobile payments there is a new opportunity to integrate rewards and payments.

Investing in loyalty: How a family-run chain may just upstage big brands

Investing in loyalty: How a family-run chain may just upstage big brands

Supermarket chain H-E-B’s plan to give workers a stake in the company hints at technological capabilities that enable retailers to better compensate their workers.

Live webinar: How millennials disrupt shopping and the new world of connected shopping

Live webinar: How millennials disrupt shopping and the new world of connected shopping

Retail Customer Experience is hosting a free one-hour webinar focusing on the shifting marketing, merchandising and brand strategies in the quest to attract the millennial consumer

Seeking youth, Macy's flagship gets a $400M face-lift. But what of loyalty?

Seeking youth, Macy's flagship gets a $400M face-lift. But what of loyalty?

Youth comes but once, but if you are a retailer, it comes continuously. As Macy's continues its three-year strategy to appeal to teen shoppers, a flagship effort presents further opportunities for its rewards initiatives.

REI, sales and cold turkey: How some brands live the mission, and some miss it

REI, sales and cold turkey: How some brands live the mission, and some miss it

REI’s daring decision to close its doors on Black Friday represents the latest effort in the broadening movement of conscientious consumerism. The hitch for such organizations is balancing their desire to live a chosen mission while also making a living. How REI, Ten Thousand Villages and others do it, and why some fail.

Building the brand culture: It’s all about empowering employees

Building the brand culture: It’s all about empowering employees

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

Going beyond the discount with new approaches to spur brand loyalty

Going beyond the discount with new approaches to spur brand loyalty

Retailers seeking to reward shoppers can tap new loyalty program approaches to attract new customers, boost revenues and provide memorable experiences for consumers.

ICX Symposium: The customer experience is about technology + emotion

ICX Symposium: The customer experience is about technology + emotion

Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not the sole ingredient.

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