Seven critical questions required for business decision precision

Seven critical questions required for business decision precision

Today's retail stakes are too high for "lies, damned lies, and statistics."

CONNECT Summit to delve into the evolving impact of mobile

CONNECT Summit to delve into the evolving impact of mobile

Nikki Baird, Jack Philbin among the keynote speakers for the inaugural executive event.

Kimpton Karma brings big data full-circle

Kimpton Karma brings big data full-circle

The boutique hotel chain, long known for delivering personalized experiences, has reincarnated its loyalty program, InTouch, to one that better reflects the kinds of relationships it strives for with its guests.

The three main things customers want from mobile payments

The three main things customers want from mobile payments

How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.

L'Oreal app holds a mirror to consumer insights

L'Oreal app holds a mirror to consumer insights

The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital engagement as finely as a charcoal liner.

Big wins with Little Data, in four steps

Big wins with Little Data, in four steps

In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.

Retailers using mobile payment platform LevelUp get iBeacon support

Retailers using mobile payment platform LevelUp get iBeacon support

The Boston-based company says customers increased spend after merchants integrated iBeacon.

Buttoned-up loyalty: The case of Men’s Wearhouse and Jos. A. Bank

Buttoned-up loyalty: The case of Men’s Wearhouse and Jos. A. Bank

Consider the benefits to be gained when two merging companies start unifying their loyalty strategies early on.

The one thing about Big Data that retailers aren't talking about enough

The one thing about Big Data that retailers aren't talking about enough

The collection of consumer data is not just transactional – there is an emotional component that is being ignored.

Maximizing the value of a retail loyalty program

Maximizing the value of a retail loyalty program

The grocery industry seemingly changes daily, with new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that continues blurring the lines among social, mobile, CRM and loyalty programs. Given this level of marketing turmoil,...

How data design can take the pain out of purchases

How data design can take the pain out of purchases

Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure.

Making data-driven decisions with your POS

Making data-driven decisions with your POS

Three questions to ask of your business to understand how to leverage POS data for a competitive advantage.

Why big data is big news for retailers

Why big data is big news for retailers

Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.

Why loyalty tiers no longer rank

Why loyalty tiers no longer rank

For a lot of loyalty program members today, getting to gold is a treasure hunt, and only the program operator holds the map. Almost one-third of consumers do not know which tier they belong to in the loyalty program they...

Loyalty limelight: Lancôme Elite Rewards

Loyalty limelight: Lancôme Elite Rewards

Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 21 launched a social media-heavy program, Elite Rewards, which rewards members for their social media engagement and purchases.

Three steps to retail loyalty programs that connect with customers

Three steps to retail loyalty programs that connect with customers

We all know that loyalty programs are popular with customers, but when it comes to why a customer shops with a particular brand, the loyalty program is actually fairly far down the list of reasons for why a customer engages....

A retailer's customer experience checklist

A retailer's customer experience checklist

Although they may be harder to tick off in a simple box, customer-centric strategies are extremely important to get right.

When it comes to loyalty marketing, sometimes less really is more

When it comes to loyalty marketing, sometimes less really is more

Let's play a game. Ask your fellow executives to name (without looking) those perks that your customers perceive to be the top five benefits of your loyalty program.

A boutique approach to loyalty, in four steps

A boutique approach to loyalty, in four steps

When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This is among the key findings of a recent report by LoyaltyOne, "Four Ways to Win for Independent Retailers." The study...

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