3 ways to drive customer loyalty in 2020

by Phil Seward — SVP Loyalty Strategy, Americas, Collinson

Phil Seward, senior vice president of loyalty strategy, Americas, at Collinson, writes that in today's fast-moving world, where consumers have many choices…

Caesars Entertainment teams with Alliance Data to expand loyalty strategy

March 5, 2020

Caesars Entertainment is partnering with Alliance Data in a long-term agreement to expand its loyalty program with on-site credit card issuance and online…

Walmart launching an Amazon-like membership program

March 4, 2020

Taking a page from Amazon's playbook, Walmart is readying a membership program called Walmart+ which reportedly is very similar to Amazon's Prime strategy.

Loyalty fatigue and the danger it poses to retailers

by Chris Kronenthal — President + CTO, FreedomPay

Chris Kronenthal, president and CTO at FreedomPay, explains how and why loyalty fatigue among customers is real and retailers need to work to address it to…

Macy's revamps loyalty program to make earning rewards easier

February 14, 2020

Macy's loyalty program, called Star Rewards, now lets customers earn on every purchase, no matter how they pay and rewards can be used to buy top brand items.

Farmstead expands grocery discount program

February 6, 2020

Online grocer Farmstead is expanding its refill and save program that provides reduced prices on certain staple grocery items including milk, eggs, fruit…

Foot Locker revamping loyalty program

February 3, 2020

Foot Locker is refreshing its loyalty program with a platform boasting many more perks for customers.

70% of your customers visit once and never return—here’s how to win them back

It’s been said time and time again—turning a first time visitor into a loyal customer is the ultimate win for any business.

Use foot traffic to boost post-holiday sales

Once the ball drops on New Year’s Eve, so do sales numbers. If you think about post-holiday as an event like pre-holiday, you can lay a foundation that will…

Driving loyalty and sales in 2020 with the latest POS tech

by Chris Lybeer — Chief Strategy Officer, Revel Systems

Chris Lybeer, chief strategy and marketing officer for Revel Systems, explains why retailers are turning to point-of-sale technologies to improve the speed…

Retail spend is up and millennials are to thank

January 24, 2020

Retail spending is up, according to a TD Bank report, and millennials are the consumer generation leading the charge.

How retailers can use marketing automation to create lasting customer loyalty

by Hannah Hambleton — Content Manager, Beambox

Hannah Hambleton, content manager for Beambox, lists out ways marketing automation makes creating lasting customer loyalty much easier.

BP launches customer loyalty program

January 16, 2020

BP plc, a London-based energy producer, has launched a consumer loyalty program, called BPme Rewards, which has rolled out to participating BP and Amoco gas…

Mastercard launches augmented reality app to view cardholder benefits

January 10, 2020

Mastercard Inc., looking for a new interactive way for customers to manage their credit, unveiled an augmented reality app that offers a 360-degree view of…

Best Walk-Through marketing resources of 2019

We’ve gathered our most popular resources from 2019 to help you with your 2020 marketing strategy.

Verizon, Rakuten offer rewards to Yahoo online shoppers

December 20, 2019

Verizon Media launched a program with Rakuten to offer cashback rewards for Yahoo customers using Yahoo Shopping and Yahoo Mail. 

Consumers want more value from loyalty programs, reveals report

December 12, 2019

Over a third of consumers, 38%, avoid retail loyalty programs with many stating that they don't feel there is enough value in participating. For those opting…

Holiday season check up: Are you effectively using store cards to foster customers for life?

Citi Retail Services' Leslie McNamara explains why building lifelong customers starts with early engagement, personalized communication and a seamless…

SMBs want better credit card rewards, benefits

December 5, 2019

While small business credit cards are generally getting high marks from their customers, they are falling short in a key area that involves terms, rewards and…

Discover, PayPal partner on rewards

December 4, 2019

Discover Financial Services announced a collaboration to let cardmembers use their Cashback Bonus or rewards miles to pay for purchases at millions of online…