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Loyalty Programs News & Media

4 ways loyalty programs can drive digital engagement

These days, if retailers aren’t leveraging loyalty programs to connect with their hard-won customers, they’re missing out on opportunities to boost much-needed…

Presented by RetailCustomerExperience.com

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Walmart prepping Amazon-like membership strategy

July 8, 2020

Walmart is reportedly getting its own subscription service, called Walmart+, ready for launch and it's being viewed as a direct competitor service to Amazon's…

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6 steps for retailers in this crisis and the next

by Ed Valdez — Partner & CMO, Chief Outsiders

Ed Valdez, partner and CMO with Chief Outsiders, shares six steps and additional strategies that retailers should use to lead their business through the…

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The long-term impact COVID-19 will have on attitudes toward e-commerce

by Richard Piper

Richard Piper, business development director at Webloyalty, shares how retailers, in the wake of COVID-19, has a big task ahead: thinking about the long-term…

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Building customer loyalty in the post COVID-19 retail environment

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Peter Paine, head of retail partnerships at Cover Genius, shares tactics for retailers striving to get back to business in the wake of COVID-19 and explains…

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4 ways loyalty programs can drive digital engagement

by Brett Narlinger — Senior Vice President, Global Commece, Blackhawk Network

Brett Narlinger, head of global commerce at Blackhawk Network, explains why if retailers aren't leveraging loyalty programs to connect with their hard-won…

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Loyalty a leading indicator of J. Crew Chapter 11 filing

by Robert Passikoff — Consultant, Brand Keys

Robert Passikoff, president, Brand Keys, Inc., shares insight on how loyalty, and a declining projectory, can lead to the predicament J. Crew now finds itself…

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What consumers want: Personalization, attention, great experience

April 22, 2020

Consumers value personalized customer service, attention from a brand and a great retail experience, according to Gladly's 2020 Customer Expectations Report.

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Customer loyalty starts with getting the retail website right

by Tara Bartley — Industry Marketing, Akamai

Tara Bartley, senior manager, industry marketing at Akamai, shares insight on how retailers can do better when it comes to attracting new customers and keeping…

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The importance of honing the retail customer loyalty program

by Brian Cluster — Director of Industry Strategy for CPG & Retail, Stibo Systems

Brian Cluster, director of industry strategy for CPG/retail at Stibo Systems, shares why loyalty programs are crucial for retailers looking to build long-term…

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3 ways to drive customer loyalty in 2020

by Phil Seward — SVP Loyalty Strategy, Americas, Collinson

Phil Seward, senior vice president of loyalty strategy, Americas, at Collinson, writes that in today's fast-moving world, where consumers have many choices…

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Caesars Entertainment teams with Alliance Data to expand loyalty strategy

March 5, 2020

Caesars Entertainment is partnering with Alliance Data in a long-term agreement to expand its loyalty program with on-site credit card issuance and online…

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Walmart launching an Amazon-like membership program

March 4, 2020

Taking a page from Amazon's playbook, Walmart is readying a membership program called Walmart+ which reportedly is very similar to Amazon's Prime strategy.

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Loyalty fatigue and the danger it poses to retailers

by Chris Kronenthal — President + CTO, FreedomPay

Chris Kronenthal, president and CTO at FreedomPay, explains how and why loyalty fatigue among customers is real and retailers need to work to address it to…

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Macy's revamps loyalty program to make earning rewards easier

February 14, 2020

Macy's loyalty program, called Star Rewards, now lets customers earn on every purchase, no matter how they pay and rewards can be used to buy top brand items.

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Farmstead expands grocery discount program

February 6, 2020

Online grocer Farmstead is expanding its refill and save program that provides reduced prices on certain staple grocery items including milk, eggs, fruit…

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Foot Locker revamping loyalty program

February 3, 2020

Foot Locker is refreshing its loyalty program with a platform boasting many more perks for customers.

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70% of your customers visit once and never return—here’s how to win them back

It’s been said time and time again—turning a first time visitor into a loyal customer is the ultimate win for any business.

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Use foot traffic to boost post-holiday sales

Once the ball drops on New Year’s Eve, so do sales numbers. If you think about post-holiday as an event like pre-holiday, you can lay a foundation that will…

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