Online stores lean toward tailor-made services

July 27, 2008

San Jose Mercury News: An increasing number of online retailers have distinguished themselves from the pack by giving users a little something extra beyond…

Creating a brand with a life of its own

Cultivating the customer passion that top brands enjoy.

Shoppers want retailers to show how green they are

July 21, 2008

Boston Business Journal: A retail business may be green and sustainable, but unless those details are clearly communicated to shoppers, the store might not be…

More retail marketing dollars headed to new media

July 20, 2008

B to B: A 2007 survey conducted by the Association of National Advertisers and BtoB revealed that 70 percent of marketers have plans to shift money from…

Customer experience and IP

by James Bickers — Editor, Networld Alliance

Protecting crucial aspects of an in-store experience against imitators.

Internet coupon usage up, but Sunday paper still rules

July 17, 2008

NEW YORK — Internet coupons are of increasing interest to consumers, according to a recent analysis by consumer and media measurement firm Scarborough…

Modiv Media upgrades in-aisle marketing technology

July 17, 2008

BOSTON — Modiv Media has released the newest generation of in-store media delivery and self-service shopping, melding advanced behavioral and contextual media…

British shoppers choose bargains over brand loyalty

July 13, 2008

International Herald Tribune: Shoppers are more footloose than ever before with the retailers they use, seeking out bargains in the economic downturn and…

Trying on Clothes, 2.0

by James Bickers — Editor, Networld Alliance

Do shoppers want high-tech dressing rooms?

Building the perfect survey

Best-practices for crafting a survey that customers will complete.

PRN to develop Condé Nast content for Checkout TV network

July 6, 2008

SAN FRANCISCO — Thomson's Premier Retail Networks Inc., which provides digital-media solutions at retail, and magazine and Web-site publisher Condé Nast…

Wal-Mart, JCPenney use experimental branding to reach new audience

July 6, 2008

Dallas Morning News: Last month, Wal-Mart Stores Inc. mailed shoppers a 33-page Canopy catalog and launched the Canopy brand Web site. Online, the…

Understanding the female shopping psyche

July 1, 2008

Belfast Telegraph (U.K.): Dr. Karise Hutchinson, who teaches human resources at the University of Ulster, writes in the Belfast Telegraph of the difficulty…

More supermarkets testing paperless coupons

July 1, 2008

CHICAGO — Unicous Marketing Inc. announced that the company projects that 2,800 grocery stores across the country will offer its EZ-PIC paperless, in-store…

Social e-commerce taps voice of shopper

Web 2.0 connectivity changes the game for online retail.

Loyca retail loyalty system now available in U.K.

June 25, 2008

BELGIUM — Databac Group has announced that its loyalty system Loyca, a card-based solution that enables retailers to respond in real-time to marketing…

soundDNA player gives retailers advanced audio messaging, music capabilities

June 25, 2008

PASADENA, Calif. — DMI Music & Media Networks, formerly Private Label Radio, a provider of out-of-home music and media programming solutions to Fortune…

Think globally, sell locally

Ethnic products reach a larger audience than ever before.

It's alive

June 19, 2008

Many brands die anonymous deaths. Here's how to make yours unforgettable.

Marketing is theater

June 19, 2008

Your business is show business, says one consultant.