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Marketing News & Media

Report sheds light on tricky security issues

June 19, 2008

LOUISVILLE, Ky. — Consumer fraud and identity theft numbers have risen steadily over the past few years, and, whether you realize it or not, your customers are…

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Learning from in-store traffic patterns

Cutting-edge technology shows how well merchandising is working.

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Nanonation expands mobile media solutions

June 15, 2008

LINCOLN, Neb. — Nanonation announced a partnership with Impact Mobile to deliver a variety of mobile media solutions to the hospitality and retail markets.

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E-tailers tailoring the experience to match user preferences

June 15, 2008

Seattle Times: Online retailers never meant to offer highly customized service when virtual stores were a new concept. But a decade later, it's that…

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Designing luxury retail for young men

June 12, 2008

Design Week: Credit crunch or not, luxury seems here to stay. And while the world chooses to turn a blind eye to hedge fund managers and energy oligarchs…

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IBM, SelfServiceWorld.com announce free webinar on reaching the 'new consumer'

June 10, 2008

LOUISVILLE, Ky. - IBM, a global provider of business technologies, and Self-Service World, the leading news and information source covering the self-service…

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Endeca debuts retail Merchandising Workbench tool

June 9, 2008

CHICAGO — Endeca Technologies Inc., an information access software company, unveiled Endeca Merchandising Workbench, a new management tool suite designed for…

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Consumers shun convenience, go back to basics

June 8, 2008

Marketing Daily: A new study shows that consumers are reversing decades-long trends, shunning convenience and healthier foods in search of bargains. Stores are…

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Search essential to online retail

Many e-commerce sites aren't taking full advantage of site search.

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GameStop launches in-store media network

June 8, 2008

GRAPEVINE, Texas — GameStop Corp., a large video game retailer, CBS Outernet and Reflect Systems, a digital media software and services company, have announced…

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Study: Image-heavy emails not getting through

June 5, 2008

Online Media Daily: It's back to the drawing board for marketers, whose image-oriented email campaigns are increasingly being blocked by default and Web mail…

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Report: shopper marketing success requires understanding the customer

June 4, 2008

COLUMBUS, Ohio — All shopper marketing campaigns are not created equal because every retailer has a unique customer base. For a campaign to be successful…

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Amid rising gas prices, retailers get creative

June 4, 2008

Retail Design Diva: The gas crisis is spurring some retailers into creative action as they develop new ways to drive customer traffic. A Safeway store in…

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Grocers reach out to cash-strapped shoppers

June 1, 2008

Columbus Dispatch: Recognizing the financial pinch some of their customers are feeling and the strain that might put on customer loyalty, grocery chains are…

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Nielsen starts profiling mobile Web users

June 1, 2008

Multichannel News: Nielsen debuted a service Thursday that extends the company's online audience-profiling tool, @Plan, to the mobile Web. Mobile @Plan…

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Digital signage provides 20 percent sales increase for PDM

June 1, 2008

SYDNEY, Australia — PDM and Sigma announced research results demonstrating the effectiveness of the Wellbeing in-store out-of-home digital media network. The…

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Target launches in-store health channel

June 1, 2008

In-Store Marketing Institute: Target is testing an expansion of its Channel Red in-store TV network into pharmacy departments. The mass merchant began rolling…

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PMA releases shopper marketing survey results

May 21, 2008

NEW YORK — The Promotion Marketing Association (PMA) revealed that better collaboration is critical to the success of shopper marketing for both retailers and…

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Shopping bags become sophisticated branding vehicles

May 20, 2008

HT Media: Indian retailer Shoppers Stop Ltd. has been well-served by its signature black-and-white wave-patterned shopping bags. Over 17 years, the bag has…

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Game on!

by James Bickers — Editor, Networld Alliance

May 13, 2008

What retailers can learn from the explosion of video game stores.

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