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Marketing News & Media

Elie Tahari uses tech to boost brand loyalty

February 10, 2009

Display & Design Ideas: New York-based fashion designer Elie Tahari says it is using business intelligence technology to boost its profitability and brand…

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Globalshop 2009: The changing face of in-store marketing

by James Bickers — Editor, Networld Alliance

Next month's event will focus heavily on new trends in fixtures, screens and the store as media marketplace.

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Six commandments for retailers to survive

The former executive vice president of Men's Wearhouse shares wisdom needed to make it through the coming months.

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Ikea multichannel driving customer loyalty

February 3, 2009

Retail Bulletin: The online business of Ikea was developed as a way of generating greater loyalty among the customer base as it is this that ultimately…

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PETCO raises average order value with real-time personalization

February 1, 2009

SAN DIEGO, Calif. — Certona, a provider of real-time personalization and revenue optimization solutions for multi-channel retailers, announced today that PETCO…

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The convergence of digital signage and mobile marketing

Retail digital signage benefits from a strong mobile integration strategy.

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Kroger expands mobile coupon program

January 28, 2009

Progressive Grocer: The Kroger Co. has expanded its digital grocery coupon program nationwide with Cellfire's digital coupons that are now available via…

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NRF: Stu Armstrong on in-store digital media

At retail Big Show, the president of the Digital Signage Association delivered 11 reasons to deploy in-store media.

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Localization, not standardization, the new winning retail strategy

January 21, 2009

Wall Street Journal: With consumer confidence eroding and retailers seeing sharp declines in sales, Edeka is one of several Western European grocers taking…

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New research reveals the best retail customer experiences of the year

January 19, 2009

LOUISVILLE, Ky. — Retail Customer Experience magazine announced the publication of its inaugural Best Retail Customer Experiences report, a comprehensive…

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Shopper marketing finally getting respect it deserves

January 18, 2009

Adweek: While 21 million people waltzed over to their sets to watch an average episode of Dancing With the Stars last year, and American Idol cast its spell on…

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NRF's Sonic Bar highlights retailing innovations

by James Bickers — Editor, Networld Alliance

The high-concept concept store gave attendees a taste of retail's future — one that is available today.

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NRF: Torex unveils new customer loyalty system

January 12, 2009

NEW YORK — Torex Retail Holdings Limited today launched its Torex Loyalty system the NRF 98th Annual Convention & Expo. Torex Loyalty enables retailers to…

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NRF: Outgoing Wal-Mart CEO stresses opportunity

by James Bickers — Editor, Networld Alliance

H. Lee Scott, Jr. emphasizes an upcoming period of opportunity for both the nation and the retail industry.

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Top Web retailers offered more coupons, rebates in 2008

January 7, 2009

Internet Retailer: Perhaps in anticipation of less than jolly holiday sales, 21 percent of the top 500 e-retailers added coupons and rebates in 2008, according…

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Shoppers willing to pay more for products they can touch

A new study suggests that consumer desire for a product is intensified at the moment of first contact.

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Kroger data-mining drastically increases coupon redemption

January 6, 2009

Washington Post: Although the recession has revived penny-pinching, Americans are still redeeming only one to three percent of paper coupons. In contrast, the…

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Photo gallery: The retail windows of Christmas 2008

by James Bickers — Editor, Networld Alliance

The retail window display is a fixture of holiday merchandising, and nobody does it better than New York City.

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How retail can benefit from social media

December 17, 2008

The Gourmet Retailer: For some retailers, social media is proving to be a valuable tool for engaging consumers, driving sales and building customer loyalty…

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Emotional ads resonating with customers

December 16, 2008

WASHINGTON D.C. — Well-known celebrities, "true story" campaigns, children's holiday pageants and discounted toys were some of the components of retailer's…

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