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Marketing News & Media

One too many

May 13, 2008

Know the difference between a good e-mail marketing campaign and spam.

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Study: customers dislike the wireless retail sales experience

May 12, 2008

Marketing Daily: America's love affair with the automobile has been matched by its love affair with the cell phone. People seem very happy to be using them…

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New report details ROI for in-store digital signage

May 11, 2008

LOUISVILLE, Ky. — The Digital Signage Association has published "Retail Digital Signage ROI: Finding the break-even point," an exclusive research report that…

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EnQii announces mobile retail media services

May 8, 2008

NEW YORK — EnQii announced a partnership with Ping Mobile, a full-service mobile agency, and LocaModa, a mobile social platform provider. By joining forces…

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Promotion Marketing Association releasing data on shopper marketing

May 6, 2008

Progressive Grocer: The Promotion Marketing Association (PMA) is promising a comprehensive look at best practices in shopper marketing at its first-ever…

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Shortlist announced for 2008 European Retail Solutions Awards

by James Bickers — Editor, Networld Alliance

April 30, 2008

Nominees have been announced for the eighth annual European Retail Solutions Awards, which will be awarded in a ceremony June 25 at Old Billingsgate Market in…

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'The year of digital media' for NCR

by Tracy Kitten — Editor, AMC

NCR touted 2008 as the year of change for self-service.

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Eye kiosk stands above KioskCom crowd

SoloHealth's EyeSite sweeps Self Service awards.

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Innovation in experience design 'the last frontier'

April 13, 2008

Business Week: Innovation in product design has lost its meaning and, therefore, its value. But there is still one frontier that remains wide open: experience…

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Making multi-channel make sense

by James Bickers — Editor, Networld Alliance

Creating consistent experiences is crucial.

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Consumer needs to be the central focus of multi-channel retail

April 9, 2008

Retail Week: Multichannel retailing should be about allowing customers to access your services in whatever form they find easiest, while continuing to act as…

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ShopperDNA gauges effectiveness of in-store marketing

April 9, 2008

Progressive Grocer: Marketing and sales management consulting firm Cannondale Associates has developed an analytical process and methodology for successfully…

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Inaugural Customer Experience Summit announced

April 6, 2008

WASHINGTON, D.C. — The inaugural Customer Experience Summit, co-hosted by RetailConnections and by Cathy Hotka & Associates, will take place August 17-19…

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Neuromarketers study shopper brainwaves

April 2, 2008

Display & Design Ideas: Companies wanting to know more about what's going through consumers' minds as they shop their stores needn't rely solely on video…

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Nanonation to showcase iPhone applications at Self-Service Expo

April 2, 2008

LINCOLN, Neb. — Nanonation will demonstrate new applications for digital signage and kiosks utilizing Apple's iPhone and iPod Touch at the Self-Service Expo…

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New guide offers advice on planning for digital signage

April 1, 2008

LOUISVILLE, Ky. — Digital Signage Today has published a new how-to guide for those planning for a digital signage network deployment. The guide is titled…

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GlobalShop goes green

by James Bickers — Editor, Networld Alliance

Designed-in technology, green products this year's big emphases.

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Digital Signage Today answers your burning questions in new guide

March 27, 2008

LOUISVILLE, Ky. — Digital Signage Today has spoken with numerous experts in the digital signage industry and published "Digital Signage: Frequently Asked…

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Digital Signage Today publishes exclusive industry survey

March 26, 2008

LOUISVILLE, Ken. — Digital Signage Today has published "Digital Signage: The State of the Art and the Promise for the Next Five Years," an exclusive 77-page…

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Macy's explores local focus

March 25, 2008

Advertising Age: Peter Sachse, like many marketers before him, is doing a tricky balancing act: trying to find the perfect mix of national and local. Some 1…

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