Marketing News & Media
Toys R Us heading to Latin-America, Caribbean
January 3, 2025
The Toys R Us and Babies R Us brands will be arriving in the Latin-America and Caribbean region in 2025.
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Home Depot, Lowe’s keep category leadership spots
December 30, 2024
Home Depot and Lowe's maintained their leadership spots in the home improvement sector, capturing an average of 28% and 19%, respectively, of consumer spend…
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How to keep holiday shoppers coming back in 2025
by Charlie Casey — CEO and Co-Founder, LoyaltyLion
By focusing on customer retention through strategies like personalized communication, exclusive perks, free shipping, and referral programs, you can turn…
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Best Buy, Target join list of retailers leveraging AI to help shoppers
December 23, 2024
Best Buy and Target are the latest retailers leaning into AI to help holiday shoppers, using generative AI to help shoppers decide on gift ideas via text…
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Seamless shopping: How retail brands can master omnichannel, enhance customer journeys
by Piper Donnelly — Account Director, Awin
Consumers expect a seamless integration of online shopping and brick-and-mortar experiences. This evolution has made omnichannel strategies not just…
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e.l.f. Cosmetics launches luxury digital shopping experience
December 19, 2024
e.l.f. Cosmetics has launched a Virtual Luxe Lounge, a digital immersive shopping experience that features a speakeasy-themed 3-D environment for shopping this…
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Marks & Spencer expands First Insight partnership to drive digital transformation
December 18, 2024
British retailer Marks & Spencer is expanding its partnership with First Insight to accelerate its digital transformation.
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Twinset attains 54% increase in ad performance with Tealium
December 18, 2024
Fashion retailer Twinset is seeing big gains from deploying Tealium's customer data platform and partner ecosystem.
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Lowe’s 2025 goals driven by AI platform strategy
December 17, 2024
Lowe's Companies Inc. has mapped out goals for growth and productivity initiatives and topping the list is driving a best-in-class omnichannel experience and…
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Brookshire Brothers grocery taps Birdzi to get personal with shoppers
December 17, 2024
Brookshire Brothers, an employee-owned regional grocery chain based in Texas, is deploying customer intelligence and engagement technology from Birdzi to…
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True Religion reboots loyalty program
December 13, 2024
True Religion has refreshed its loyalty program and added ominichannel capabilities, expanded rewards and faster rewards redemption.
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Look Back: Top brand leaders talk innovation on 2024's CX Innovators podcast
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Top brands and retailers are already on board for the 2025 schedule, including leaders from Batteries Plus and Instacart, so make sure to subscribe to the…
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Driving engagement with everyday value: Role of car rentals in modern retail membership programs
by Aleksander Kaczmarek — VP of Loyalty Partnerships, CarTrawler
Keeping members consistently engaged and capturing long-term loyalty that translates to increased sales and customer lifetime value is a perennial challenge.
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Foodstuffs teams with Lobyco on loyalty program initiative
December 11, 2024
Foodstuffs, New Zealand's largest grocery retailer, is partnering with Lobyco to launch an in-house, reward and currency-based loyalty program at all its New…
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Maximizing customer loyalty through owned channels
by Keri McGhee — Chief Marketing Officer, Attentive
In today’s marketing era, loyalty programs aren’t a one-size-fits-all approach. Investing in owned channels is the most effective way to achieve continued…
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Academy Sports + Outdoors opens 5 stores
December 10, 2024
Sporting goods and recreation retailer Academy Sports + Outdoors has opened five stores.
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Frontier Airlines boosts rewards for travelers
December 9, 2024
Frontier Airlines has debuted first-class seating, free seat upgrades into premium seats for its Elite members and more ways to redeem Frontier Miles.
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Car dealerships committing big to AI
December 4, 2024
Car dealerships are ramping up commitment to using AI in operations with 81% expecting their AI budgets to rise in 2025.
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Delivering on holiday shipping expectations: How to win over millennials, Gen Z
by Dan Spitale — Vice President, UPS Capital
As the holiday shopping season kicks off, retailers must understand the unique preferences of millennials and Gen Z to capture their business. Both generations…
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Batteries Plus surpasses milestones in franchise, commercial growth
November 27, 2024
Batteries Plus achieved a 23.7% year-over-year increase in total systemwide commercial sales for October and franchise commercial sales grew by 24.4%, setting…
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