Marketing News & Media

RJ Julia Booksellers installs book vending machine at New Haven airport

November 19, 2024

Independent bookstore RJ Julia Booksellers has expanded its reach to air travelers. The bookstore recently installed a vending machine at Tweed New Haven…

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Alaska Airlines taps Natalie Bowman as digital experience VP

November 19, 2024

The Alaska Airlines board of directors has elected five new executives in key areas of the company, including Natalie Bowman ass vice president of digital…

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At Pet Supermarket the loyalty goal goes way beyond doling out points

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Pet Supermarket has updated its loyalty program to provide greater value to its 1.8 million members. The focus is on delivering a more meaningful and…

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Amazon Black Friday kicks off Nov. 21

November 18, 2024

Amazon is debuting its Black Friday sales more than a week ahead of the official Black Friday date of Nov. 29.

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Wayfair's loyalty program all about extraordinary value, meaningful perks

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Wayfair Rewards, a subscription loyalty program costing $29 a year, offers exclusive member-only sales, free shipping and priority customer service featuring a…

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Retailers risk overwhelming customers with holiday shopping messages

by Pini Yakuel — Co-founder and CEO, Optimove

The pervasive question for retail marketers is as follows: Are you prepared to engage your customers with precision and empathy, or will your messages…

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Instacart expands Caper Carts footprint

November 12, 2024

Instacart has added multiple local and independent grocers to the list of clients adopting its AI-powered Caper Carts.

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7-Eleven undertaking transformative store revamp over next 3 years

November 11, 2024

7-Eleven aims to open more than 600 bigger, food-centric locations using a new store prototype named New Standard.

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Big Lots launches app to enhance shopping experience

November 11, 2024

Big Lots, Inc. has launched a Big Lots app aimed at enhancing the shopping experience.

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Amazon launches virtual holiday shop featuring immersive 3D tech

November 7, 2024

Amazon has launched a Virtual Holiday Shop that uses immersive 3D technology powered by Amazon Beyond.

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Eyewear retailer Zenni partners with Eyebot on rapid vision testing, affordable eyewear

November 4, 2024

Zenni Optical, a major online eyewear retailer, is partnering with Eyebot, an innovator in automated vision testing, on a strategic partnership to improve…

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Expert tips for preparing for a successful retail season

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The free one-hour webinar will feature feature Lindsay Fifield, director of customer success at Forethought and Bron Rasmussen, CX operations at Cotopaxi.

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Using AI to craft hyper-personalized customer experiences for luxury brands

by Vikas Krishan — Chief Digital Business Officer, Altimetrik

Against the backdrop of heightened customer expectations, brands need to go beyond traditional e-commerce sites, blanket marketing emails and generic social…

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Fleet Feet leaders talk aligning marketing with the in-store retail experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

In this latest episode of the CX Innovators podcast, produced by Networld Media Group, Victoria Patterson, field marketing manager for the East Coast at Fleet…

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From storefront to screen: A modern retailer's guide to leveraging technology for success

by Taylor Harnois — General Manager, eTailPet

By establishing a robust online presence, implementing effective loyalty programs and leveraging the power of social media, retailers can not only survive but…

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Rising above the noise: Stimulating in-store buying, strengthening customer relationships

by Gail van Dijk — Head of Global Marketing, Communisis

Why retailers need to conduct a behavioral intervention, one aimed at moving the focus from messaging to action.

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Ulta Beauty opening 200 stores in next 3 years

October 25, 2024

Ulta Beauty plans to launch 200 stores within the next three years, expanding its current footprint of 1,411 locations.

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Small stores, big footprint: 3 ways retailers can leverage digital tech to optimize small spaces

by Greg Jones — CEO, tutch

While digital technology has arguably driven shoppers away from physical stores, it also holds the key to bringing them back. By integrating digital elements…

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True Botanicals powers personalized experiences via Wunderkind's identity network

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

True Botanicals is reaping greater revenue by driving a more personal experience as well as identifying new customers and delivering improved customer…

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Wayfair launches Wayfair Rewards loyalty program

October 22, 2024

Wayfair has launched a loyalty membership program called Wayfair Rewards, offering members exclusive access to benefits including free shipping, special offers…

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