Marketing News & Media

Seamless shopping: How retail brands can master omnichannel, enhance customer journeys

by Piper Donnelly — Account Director, Awin

Consumers expect a seamless integration of online shopping and brick-and-mortar experiences. This evolution has made omnichannel strategies not just…

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e.l.f. Cosmetics launches luxury digital shopping experience

December 19, 2024

e.l.f. Cosmetics has launched a Virtual Luxe Lounge, a digital immersive shopping experience that features a speakeasy-themed 3-D environment for shopping this…

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Marks & Spencer expands First Insight partnership to drive digital transformation

December 18, 2024

British retailer Marks & Spencer is expanding its partnership with First Insight to accelerate its digital transformation.

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Twinset attains 54% increase in ad performance with Tealium

December 18, 2024

Fashion retailer Twinset is seeing big gains from deploying Tealium's customer data platform and partner ecosystem.

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Lowe’s 2025 goals driven by AI platform strategy

December 17, 2024

Lowe's Companies Inc. has mapped out goals for growth and productivity initiatives and topping the list is driving a best-in-class omnichannel experience and…

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Brookshire Brothers grocery taps Birdzi to get personal with shoppers

December 17, 2024

Brookshire Brothers, an employee-owned regional grocery chain based in Texas, is deploying customer intelligence and engagement technology from Birdzi to…

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True Religion reboots loyalty program

December 13, 2024

True Religion has refreshed its loyalty program and added ominichannel capabilities, expanded rewards and faster rewards redemption.

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Look Back: Top brand leaders talk innovation on 2024's CX Innovators podcast

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Top brands and retailers are already on board for the 2025 schedule, including leaders from Batteries Plus and Instacart, so make sure to subscribe to the…

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Driving engagement with everyday value: Role of car rentals in modern retail membership programs

by Aleksander Kaczmarek — VP of Loyalty Partnerships, CarTrawler

Keeping members consistently engaged and capturing long-term loyalty that translates to increased sales and customer lifetime value is a perennial challenge.

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Foodstuffs teams with Lobyco on loyalty program initiative

December 11, 2024

Foodstuffs, New Zealand's largest grocery retailer, is partnering with Lobyco to launch an in-house, reward and currency-based loyalty program at all its New…

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Maximizing customer loyalty through owned channels

by Keri McGhee — Chief Marketing Officer, Attentive

In today’s marketing era, loyalty programs aren’t a one-size-fits-all approach. Investing in owned channels is the most effective way to achieve continued…

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Academy Sports + Outdoors opens 5 stores

December 10, 2024

Sporting goods and recreation retailer Academy Sports + Outdoors has opened five stores.

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Frontier Airlines boosts rewards for travelers

December 9, 2024

Frontier Airlines has debuted first-class seating, free seat upgrades into premium seats for its Elite members and more ways to redeem Frontier Miles.

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Car dealerships committing big to AI

December 4, 2024

Car dealerships are ramping up commitment to using AI in operations with 81% expecting their AI budgets to rise in 2025.

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Delivering on holiday shipping expectations: How to win over millennials, Gen Z

by Dan Spitale — Vice President, UPS Capital

As the holiday shopping season kicks off, retailers must understand the unique preferences of millennials and Gen Z to capture their business. Both generations…

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Batteries Plus surpasses milestones in franchise, commercial growth

November 27, 2024

Batteries Plus achieved a 23.7% year-over-year increase in total systemwide commercial sales for October and franchise commercial sales grew by 24.4%, setting…

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Ex Macys EVP talks retail trends, value of sustainability

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

In this episode of the CX Innovators podcast, Mike Robinson, head of retail solutions and a founding member of The Eighth Notch, Inc., talks with…

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Why customer messaging is the gift of the holiday season for retailers

by John Kim — Co-Founder and CEO, Sendbird

Personalized and owned communications makes the shopping experience not just transactional but a relationship-building exercise between brand and consumer.

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Maximize return on ad spend with smart channel diversification

by Elery Pfeffer — CEO & Founder, Nift Networks

As the marketing landscape evolves, those willing to explore new channels will reap substantial rewards.

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Three emerging gift card trends driving popularity and revenue

As gift cards increasingly become part of the operational strategy, here are three trends emerging in the gift card market that will shape the path forward.

Presented by RetailCustomerExperience.com

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