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Marketing News & Media

Neiman Marcus reaps customer experience, associate rewards via communication platform

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The luxury retailer is finding Theatro's content delivery management platform is not only delivering an enhanced customer experience, but boosting store…

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Artificial intelligence gaining favor with retailers

October 17, 2017

A new study reveals 54 percent of retailers use or plan to use artificial intelligence to enhance the customer experience.

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Smart store tech is a revenue booster, reveals report

October 17, 2017

A new Juniper Research report reveals smart store technologies will spur over $78 billion in annual transaction revenue in the next five years.

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Creating touchpoints to connect with consumers

Alexander Shporer, project manager at starrdesign, explains why retailers need to create a distinct shopping experience where guests can see, touch and connect…

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Report: Many retailers don't have an omnichannel strategy in place

October 16, 2017

As the holiday season arrives, a new study reveals omnichannel is not a big priority for many retailers as 40 percent don’t even have a strategy.

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Luxury jeweler's new retail chief driving 'Retail 3.0' strategy forward

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

With its own mobile app already in place, and a new YouTube customer engagement platform, Govberg Jewelers is all about winding up a rewarding customer…

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Footwear retailer DSW is striving to inspire self-expression

October 13, 2017

DSW Inc. has a new brand mission focused on building engaging customer experience, enabling associate product knowledge, boosting operational processes and…

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Costco expands delivery options

October 13, 2017

Costco is now offering same-day and two-day delivery via a new internal program and a partnership with Instacart.

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1-800-Flowers.com delivers another AI shopping channel to meet gift givers wherever they're shopping

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The online florist and gift retailer is tapping artificial intelligence technologies, such as Google Assistant, to ensure it's always in quick reach of…

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Great expectations: Recalibrating retail as we know it

Evan Magliocca, brand marketing manager at Baesman Insights & Marketing, explains why the in-store experience must be new, exciting and something nothing ever…

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Cowboy Chicken CEO talks about what keeps him awake at night

Sean Kennedy, CEO of Cowboy Chicken, discusses how he's growing his 22-unit brand.

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Starbucks shutters online store front

October 11, 2017

Consumers can't jump online any longer to buy Starbucks stuff as the company has shuttered its ecommerce presence.

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'New wave' retail is starting to crest

by Christopher Hall — w, t

For many analysts, observers and pundits, the Sears story serves as a kind of moral or object lesson to Amazon. But ICXA Managing Director Christopher Hall…

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Mobile platform aims to empower store associates to boost customer experience

October 10, 2017

M.Gemi and PredictSpring are debuting a store associate app that aims to tap store associates to better the retail customer experience.

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Alibaba one-ups Amazon by building a mall for retailers

by Chris Petersen — Owner, IMS

Chris Petersen writes on how Amazon and Alibaba, two great disruptors of traditional bricks and mortar retail, are focused on creating new models that will…

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TaylorMade Golf takes a big 'turn' to boost customer experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The golf equipment manufacturer's new club subscription program, created in partnership with payments provider Klarna, not only makes upgrading clubs easier…

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Walmart's Jet.com prepping private label brand

October 6, 2017

Jet.com, now an ecommerce arm of Walmart, is getting ready to launch a private label product line boasting over 60 household and food items.

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Walmart readying same-day delivery for NYC customers

October 6, 2017

Free, same-day delivery will soon be offered by Walmart in the New York City area.

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Why B2C marketers must strike a better balance between customer acquisition and retention

Eric Keating, vice president of marketing at Zaius, explains why ecommerce retail marketers should spend more time and resources turning existing customers…

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Hilton testing ‘smart room’ to enhance customer experience

October 5, 2017

One day soon consumers staying at Hilton won't have to adjust thermostats once in the room, find their favorite television program or call to order the beer…

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